Mitch Joel's Blog: Six Pixels of Separation, page 224

What You Don't Know About David Carr

David Carr was one of my secret weapons.

I once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been fortunate to hold in my career. I think a lot about marketing, mostly because I have a passion for media. My professional career started as a journalist, I went on to become a magazine publisher. As we struggled to get enough ads to validate the next issue of our magazine, I watched the first Web Browser come online, and that's when everything changed for me. In the best way possible. Back when dial tones and AOL CDs were still the cornerstone of the Internet, I was "out there" screaming that the Internet would change everything that we knew about media. Over the years, my main focus became "Digital Marketing," but a lot of my thinking comes from how the media landscape evolves. It's hard to figure out how to make a brand resonate, if you don't fully understand the media and how messages really get across to audiences. This is - probably - why so many people see me as someone more interested in social media and content marketing than the other stuff. Oh, how wrong they are.

Strong influences.

That journalism bug is a hard one to beat. My Twitter feed is full of individuals who talk about journalism, media and the future of technology. I often cite these people, publicly. With that, there are strong influences that are directly reflected in the fact that I tend to write long blog posts (sorry about that, if you're more interested in a Buzzfeed experience). I don't try to "game" the system by stuffing in keywords for SEO performance, I don't do any dramatic types of headlines to grab your attention, I don't review analytics and create content based on the most popular posts, and I'm not all that interested in pimping this content throughout social media channels to drive traffic (trust me, I do it more because I feel like have to than I want to). To put it in a simpler way: I try to write every piece like it's an article. When I think about who writes articles that really makes the hair (if I had any) on the back of my neck stand up (and, the type of writing that makes me want to stop writing, because they do it so much better), I think of people like Bob Garfield and David Carr. Carr died last night. Suddenly. He was only 58 years old. It sucks.

Not because he's dead...

I would read Carr's column in The New York Times with mixed emotions. I would marvel at how he would take disparate stories and weave them into a new way to think about media. With that, his content always... always!... had an edge. He didn't care. He would make the words push his thinking in a way that would make other media writers jealous. That was the way in which I would consume The Media Equation. There are just a few writers who get me going like this. David Carr was one of the best. News with an edge, a perspective and written in a unique voice that gets under your skin. Anybody who dares to write (and allow it to be published) should be that good.

Not an obituary.

So many others are writing weighty and thoughtful pieces right now about the life of Carr. I didn't know him. I never met him. He was on my bucketlist to be a guest on the podcast. I just loved the powerful voice that he brought to the media landscape. I'm not sure how much of a marketing nerd I would be, without his words. I'm not even sure that I would have ever thought of the term "Media Hacker" were it not for his thinking. If I were ever stuck for something to write about, one trip to The Media Equation would cure all. It was a library of ideas and inspiration waiting to be unpacked and dissected. David Carr was much more of a Media Hacker than I will ever be. I'm going to miss his words. Deeply. We should all hope to bring such an energy and uniqueness to the work that we do.

Watch him go...

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The End Of Technology

How productive is voicemail for you?

It happens all of the time. A new technology comes out and makes something so commonplace to our daily lives so completely antiquated. Back in 2007 (yes, close to eight years ago), I came out and publicly declared voicemail bankruptcy. People thought I was crazy. It was a lifestyle choice driven by my personal attempts to be more productive, and trying to evade the situation of disappointing others or losing potential business leads because of my lack of response to these messages. I was finding myself on the road - more and more - with a non-desire to run through the gauntlet of phone choices and codes to access voicemail when out of the office (a new level of laziness, I would agree). Sending me an email, a text message... or even calling me on my mobile seemed a million times more efficient... and obvious, then hoping I remember to check a messaging system that sits tethered to a physical phone in one of the many places that I do business. On top of that, my business line had decomposed into a crypt of poorly scripted telemarketing calls, attempting to pitch me on a myriad of services that - had the sales rep spent two seconds looking on our website to understand us - were completely useless. On top of that, when these messages were not returned, the bombardment would continue with a vengeance. Even when I was in the office, I was leery to answer my business line for fear of being stuck on a twenty-minute call for some kind of enterprise solution that both wasn't needed, and one that I was not the decision maker on.

Am I alone?

When I made this decision, I re-recorded my outgoing message to let people know that this line would not be responded to in due process, and if anyone wanted to reach me that they could easily email me, or - if they knew me well enough - that they could reach me on my mobile. I think it worked. I don't know. Many people could rightfully argue that this approach might turn some of the more traditional business people off, and that it may even affect people trying to do business with Mirum, if they feel like I am not accessible. This baffled me. I was - in earnest - trying to make myself MORE accessible. MORE readily available. MORE speed in response. Business proper dogma won again. Still, I stuck to it and have not backed down. Since then, there are so many new ways to connect and find me instantly. There is messaging built into Facebook and Twitter and tons of other ways to tag me.

We live in real-time.

That's what it felt like then. It feels like that even more today. Bloomberg Business recently published an article titled, Coca-Cola Disconnects Voice Mail at Headquarters. Some thought that this was an attempt to save money. It was not. From the article: "Office voice mail at the world's largest soft-drink maker was shut down 'to simplify the way we work and increase productivity,' according to an internal memo from Chief Information Officer Ed Steinike. The change went into effect this month, and a standard outgoing message now throws up an electronic stiff arm, telling callers to try later or use 'an alternative method' to contact the person."

Moving Forward

I never liked the usability or functionality of voicemail once email, texts messaging and other social-based messaging applications entered the fold. Voicemail felt... distant. This thing that we had to reach out to, instead of it being as readily available as, say, voicemail is on your smartphone. Some might dive deeper and think that this also speaks to our current shift in how we communicate (which, by the way, is shifting us away from talking to one another, because of how popular texting has become). Regardless, it's an important moment in time for marketers to pay attention to. Voicemail going away (which I believe it is for non-mobile devices) illustrates the importance of paying attention to technological trends and what they mean. Snapchat isn't just about teens sending one another pictures that disappear. It's about our societies desire to send one another content (and communications) that don't then sit in some kind of permanent data legacy). With that, big changes continue to be afoot. I say good riddance to voicemail on office phones... and bring on more Snapchat-like functionality!

How about you?

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Can You Pay To Get Your App To The Top? (Yes. Yes, You Can).

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

Everyone is sick this time of year. (including Heather B., who was not in the studio this am). I'm on the tail-end of a cold... and so is everyone else in my family. Have you ever had to take a young child's temperature? It's impossible. They don't want to hold that thing under their tongue, and the other entry-point is no fun. That, and, I have no idea how to tell what is fever and what is not. Like everything else in this world, we now have the Internet to take care of it! Wishbone is a current Kickstarter project that surpassed its original $20,000 funding goal, and is nearing $100k in backing with 17 days to go. The small device is called Wishbone because of its Y-shape. You simply pop it into your iPhone or Android headphone jack, point it at your child's head, and the infrared temperature sensor is capable of reading the temperature accurately. What makes this greater than great? It can store information by individual/child, track the fever over time and, best of all, the developers are looking to integrate it into Apple's HealthKit platform in the future. 
While we're on the subject of getting ripped off, have you ever downloaded an app simply because it was extremely popular, as it sits at the top of the charts and you suffer from FOMO (Fear Of Missing Out)? Of course you have. I have too. You are not alone. Well, how would you feel if some developer paid to have that app at the top of the charts? It's happening. App manipulation farms are places where low-waged workers (like China) sit in front of - what looks like - a wall of iPhones, downloading, installing, rating and then deleting apps for money. Apparently, any app can get to the top of that charts for about $12,000.
We are coming off of the Grammy Awards and everyone has music on the brain. So, let's see what's new in technology and music: Less than one percent of people under thirty in Norway said that illegal file-sharing was their main source of obtaining music. In 2009, seventy percent of the population under thirty were illegally downloading music. What's the secret? You guessed it: streaming (and, yes, Spotify is from nearby Sweden). Is that good for artists? Well, consider this: a song streamed about one million times will get an artist about one hundred dollars (heard this from a friend who's son is in the band, Royal Bangs). So, who is stealing from the artist now? Turns out that the labels are demanding a whole lot of loot from the streaming services for access to the music, but that money isn't trickling down to the artists. Plus ca change.
App of the week: The new Microsoft Outlook app... possibly the best email app for iOS (and I have tried them all).

Listen here...

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Super Bowl Advertising With Joseph Jaffe

Episode #448 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel  Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 30th conversation (or, as I like to affectionately call it, Across The Sound 30.20). In this episode, we discuss the Super Bowl of advertising. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #448.

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Six Links Worthy Of Your Attention #242

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another:

How I Lost My 'Invisible Boyfriend' In 6 Days - Jezebel . "We live in interesting times, when there's an app to make your friends think you're dating. Turns out it's not so easy to hold onto that person, even when they're paid to idolize you." (Alistair for Hugh).
Bassline visualizations - James Jamerson plays 'Ain't No Mountain High Enough' . "I've never understood the genius of a good baseline like this before." (Alistair for Mitch).
Latin Lives - The Nation . "An celebration of lost causes, intellectual passion, and the pleasure of mastery of the obscure." (Hugh for Alistair).
Bilingualism changes children's beliefs - Concordia University . "Recent advances in neuroscience along with experimental behavioural psychology are constantly adding to our understanding of why people are the way they are. This is a fascinating study showing differences in how bilingual and unilingual kids view the world: unilingual kids tend to think that people have fixed 'essential' qualities; bilingual kids tend to expect that people learn their behaviours." (Hugh for Mitch).
The Creepiest Things You Can Do on Facebook - Gizmodo . "Do people realize that when they 'like' a photo on Facebook, that the person who posted it is usually notified? I've been notified - on many occasions - that someone from my past has 'liked' or left a comment on a photo that is really, really old. So, yeah, that kind of creeps me out that they're creeping. Maybe, they're just doing something really funny when they do it? Doubtful. Still, here are a bunch of ways to make Facebook funnier... and much more awkward." (Mitch for Alistair).
Music Piracy Has Been 'Virtually Eliminated' In Norway - Music Business Worldwide . "Less than one percent of people under thirty said that illegal file-sharing was their main source of obtaining music. In 2009, seventy percent of the population under thirty were illegally downloading music. What's the secret? You guessed it: streaming. Is that good for artists? Well, consider this: a song streamed about one million times will get an artist about one hundred dollars (heard this from a friend). So, who is stealing from the artist now? Turns out that the labels are demanding a whole lot of loot from the streaming services for access to the music, but that money isn't trickling down to the artists. Plus ca change." (Mitch for Hugh).  

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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amazon

bitcurrent

bitnorth

book a futurists manifesto

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iambik

james jamerson

jezebel

lean analytics

librivox

link bait

link exchange

link sharing

managing bandwidth

music business worldwide

pressbooks

social media

solve for interesting

the nation

year one labs

What Has Technology Done For Creatives?

If there is one person who knows about how creative people work, it is the guy who created Behance.

I have been following Scott Belsky for a long time. His company, Behance, is a platform for creatives to showcase their work (think of it as LinkedIn for the creative community). With that, Behance got acquired by Adobe in 2012, where Scott acts as Adobe's Vice President of Products - Community. There's also 99U, which is a think tank, publisher and annual conference devoted to getting stuff done. He wrote the book, Making Ideas Happen, and 99U published three amazing books titled, Manage Your Day-To-Day, Maximize Your Potential and Make Your Mark (which just came out). Recently, Scott gave a talk on how creatives work in modern times for the TNW, and it's a short, TED-like, eighteen minutes that should make you think differently about how you can run your day and get the work done.

The Next Web - Scott Belsky.

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Business Lessons From A Grammy-Winning Bass Player

Have you ever heard of Jerry Jemmott?

It took me many years of playing the electric bass before I discovered who Jerry Jemmott was... and how important he was to the evolution of the bass and how players approach their instrument. My introduction came around 1987, one year after an instructional electric bass video called, Modern Electric Bass, came out. This video features an in-depth conversation and bass lesson with Jaco Pastorious. Pastorious is widely regarded as one of the best players who has ever lived (think of him as the bass players version of Jimi Hendrix. He died at the age of 35, but his impact on the instrument is still heard, to this day. In this video, Jerry Jemmott acts as the interviewer, as he prods Pastorious to explain how he developed such a unique playing style. There is a memorable scene when Jemmott asks Jaco who really influenced the development of his playing style. Without missing a beat, Pastorius starts riffing on some of Jemmott's classic funk bass lines. He talks about how he would listen to the radio, and try to emulate the sounds coming from those Atlantic Records grooves when he was a kid. He didn't even know that many of those different songs featured Jemmott's playing until years later.

When you're the influence for one of the influencers.

Being known as one of Jaco's main influences is almost as impressive as Jemmott's discography. The two-time Grammy Award winning bassist was one of the few who could cross genres and play with soul, blues and jazz artists. B.B. King, Chuck Berry, Aretha Franklin, Ray Charles, and we're not even beginning to scratch the surface on who Jemmott has played with. It's quite possible that if you're listening to radio (terrestrial or satellite) at some point during the day, you will come across a song that he has played on. Not one to sit in the studio playing on other people's creations, Jemmott also built a substantive career as a solo artists back in 1978, along with becoming involved in film and theater as an arranger and conductor. That work led him to work with The Boston Pops, Bette Midler and John Williams.

But, there's something more...

In this video, Jaco and Jerry talk a lot about the idea of endurance. Their perspective reminded me (very much) of the whole Malcolm Gladwell 10,000 debate. Endurance is a huge factor in making anything really happen. If you don't have endurance in your industry/field, you're never going to make it... even if you are talented. This past week, No Treble published the second podcast of Groove - The No Treble Podcast. It's a podcast that I am hosting as a personal hobby/side project. And, in this episode, I spend nearly an hour with Jerry, talking about what he's working on next, how he got connected to the Jaco documentary, how he thinks about the bass as an instrument of creativity and invention and this idea of endurance. Enjoy the conversation...

Groove - The No Treble Podcast: Episode #2 with Jerry Jemmott.

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Day One: Mirum

Today is a new day. Hello, Mirum.

Back in 2002, when I joined Twist Image, I had no expectations... I had big expectations. It was a dream. It was a dream to think that this small group of people could really do something in the marketing industry. It was also a dream, because I made a very personal decision to work for myself (again...). That feeling of boundless opportunity is both exciting and the stuff of things that keep you up at night. In a sense, there is nothing to lose, because the business is so new (and mostly in debt). In another sense, there is nothing to lose, because the opportunity to move the needle - ever so slightly - feels so present. What we accomplished in the following decade-plus has been a wondrous journey. A lot of it has been documented, here on this blog.

Content at the core.

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. Having this out there - for all to see - was something new in 2003 (which is when this blog was started). Agencies did not share their thinking or their process. It was liberating. It was fun. It sparked our little agency into the limelight. It proved that social media can be used as an inbound marketing channel (long before those words were cool), and it proved that content marketing is a powerful way to gain attention and business (long before content marketing was a thing, as well). I'm not proud of the fact that we were early in the blogging and podcasting game. I am extremely proud that what we created found an audience and a group of people who cared, and continue to care over many years. Every day, I see countless articles in the media questioning the efficacy of blogging, podcasting, social media and content marketing for business. I fashion myself as a humble and quiet individual, but these articles make me want to scream, "look at us!!!" It works! But, it doesn't happen overnight. It takes time, patience, resilience, persistence, consistency, experimentation, distribution channels and more. But, it does work.

Walking into work today was different.

While we announced that Twist Image was acquired by WPP back in May 2014, the journey to changing our name to Mirum and becoming founding partners of a new global digital marketing agency is - obviously - bittersweet. Going into the office and forcing myself to remember that it's now "Mirum"... and not "Twist Image" was hard. Old habits die hard. With that, Twist Image needed to become Mirum. Mirum is the future. Mirum is a place where brands can go for true transformation. It's the place where ideas can meet with new kinds of products and services. It's a place where technology and data can help meld into the future... a future that seems to be coming at us much faster than ever before. So, today we celebrated. We celebrated fourteen years of independence. We celebrated the right choice is agreeing to be acquired by WPP. We celebrated joining the J. Walter Thompson Company as a founding partner of a new global company. We celebrated new partners and friends from all over the world, as we move from two offices and one hundred people into 2200 people over forty offices.

But, what about me?

Over the years, I've tried to keep me out of it. To not get too personal. To keep the content focused on you. Thinking that might help you find a solution to a business challenge. But, I hope you will indulge me. For me, the real magic comes from the relationship that I have with my three business partners: Mark Goodman, Mickael Kanfi and Aubrey Rosenhek. Not a day goes by that I don't marvel at how we met one another (a strange and lucky chance in life), and how we built this business by allowing one another to focus on our individual unique abilities. I jokingly tell people that we have the best business relationship, because I don't like the jobs that they do... and they feel the same about what I do. We're much more than complimentary to one another. We're much more than a team. We're a band... a band that works. Finding one good partner in this world is a miracle. I found three. That's magic. There's no other word for it. Over the years, our working relationship has never wavered. We had each other's back and we strive towards the same lighthouse among the fog that is this ever-changing industry. With that, we've been surrounded by an incredible team of people that are passionate about digital marketing. From our management team over to the people who have to push the pixels. I get a lot of the accolades, but those are misplaced. It's everyone on our team that really makes the work happen. So, it may surprise you to hear that I am not sad to be saying goodbye to Twist Image. It feels like Twist Image needed to do what most companies need to do when they turn fifteen years old... it needs to think about the next phase of its life. Mirum is that phase. Don't get me wrong, this isn't all celebratory. I'm nervous. I'm scared. To a certain degree, we are starting over. The bar is set high. The expectations for success are high. It is in these moments of being challenged, uncertainty and opportunity that we discover who we really are. I'm looking forward to that experience... more than most people know. Jeff Bezos is often asked about where Amazon is at, in terms of growth and potential. He likes to say that it is "Day One." I love that. I'm inspired by that. For Mirum, it is day one... both literally and figuratively.

Here's to day one! #MakeMirum.

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Is Super Bowl Advertising Worth It?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

We let the world know that Twist Image is changing its name to Mirum. Mirum is Latin for "wonder" and "amazement." With that, we are one of the founding companies of this global digital marketing agency, that brings together eleven agencies like us from with the J. Walter Thompson agency (owned by WPP). This makes us over 2000 employees in close to twenty countries. It will be fun to work on Canadian, North American and Global pieces of brand business.
Everyone has the Super Bowl on their brain. In my world, it's less about which teams made it to finals, and much more about the ads. Which companies spent the millions of dollars on a thirty second spot and... Did anyone care? Plus, the advertisers now benchmarks the success of these ads by watching the YouTube views, the tweets on Twitter and the shares and likes on Facebook over the next few weeks, as the water cooler effect takes hold. Plus, we're in Canada, so most of those great US ads can only be viewed online. 
Well, it sounded like a good idea at the time. Snapchat decided to launch their own series. A short video that lasts 24 hours and then it disappears... Until the next episode shows up next week. Their first foray was something called, Literally Can't Even, and starred Sasha Spielberg and Emily Goldwyn. Do those last names ring a bell? They're the daughters of Steven Spielberg and John Goldwyn. The show debuted on Saturday and was gone by Sunday. According to the tweets, this format may need some work, but this could be an interesting medium for people to tinker with.
App of the week: Apple has heavily discounted some amazing productivity apps.

Listen here...

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What Does True Brand Evangelism Look Like?

Episode #447 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn't about making people smile, so that they talk about you on Facebook, it's about finding the right customer for a brand and ensuring that their experience lasts as long as possible. While Saul's work can sometimes be simplistically defined as a stunt, Saul looks at it from a different perspective. From Freshbooks to Zipcar... to his current role as Chief Evangelist at Xero, Saul is always thinking of ways to get consumers to care about the brands that they use. This is how he does it. Enjoy the conversation...  

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #447.

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brand evangelist

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saul colt

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