Erik Qualman's Blog, page 535

Tune-in to the Benefits of Social Media and Text Marketing

For decades, radio contests have been big.

It used to be the call in contests where fingers would get tired of dialing over and over, but that was part of the fun.

Then there was the redial button to save time and avoid misdials. Now there is texting, which makes it all easier and faster.

With the use of text marketing and social media, contests are still going strong these days.

Regardless of the genre of the station, social media and texting can be a big part of benefiting the station.

As the article “3 ways text marketing can benefit your radio station” looks at, here are some things to keep in mind for your business:

Contests – A radio station can run great contests through texting. Basically, by listeners messaging a certain code or word to a certain number, they can enter themselves in a contest. For instance, a station instructs, Text Summer to 4521 and win a month of free smoothies from one of the radio station’s sponsors – this is a pretty common example of using texting to promote not only their sponsors, but also themselves.
Build Listener Loyalty – When listeners opt in to text message marketing, stations can send group messages as invitations to special events where entry is gained by showing the message or listeners can show a text for discount or to receive a special offer. Listeners will be happy to opt in to offers like this.
Communication with DJ’s and hosts – Through texting, listeners can communicate directly with DJ’s and hosts. They can request songs, ask questions, and chime in on discussions. The can even send in real time traffic reports or weather situations.

Texting is a smart, cost-effective way for a radio station to build great communication and loyalty with its listeners.

It’s also a great way to get information in and out quickly and timely without a lot of effort.

Advertisers Benefit Too

Advertisers can jump on this as well, so a radio station can cover all bases with text messaging marketing. When special offers and promotions are run, the sponsor gets a shout out and the listeners get the reward. It works for everyone.

With opt-ins from listeners, a station can gain valuable date on its demographics.

Unfortunately, there also needs to be a clear opt-out method in case a listener changes his mind. No one wants to be stuck receiving messages they don’t want.

Text messaging is the way to go these days.

It’s not just for personal use anymore, but a great social marketing strategy any business, including radio, should be using.

Photo credit: Image courtesy of Shutterstock

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Social Media: How Major Industries Take Advantage of the Emerging Content Platform

Look at the numbers, and you quickly see that social media is on the up and up. Consider that, according to new data from BI Intelligence, the amount spent on social-media ads in the US have topped $8.5 billion in the year 2014, up $2.4 billion from the previous year. Some other key points this new study shows are that growth in spending will continue through the year 2018, reaching a projected apex around $14 billion with a five-year compound annual growth rate (CAGR) of 18%.

Image via pixabay.com

Additionally, social media ad spending might have reached a threshold on mobile devices. This is not all that surprising when you consider that by the year 2018, some two-thirds of total social media ad dollars will be spent on mobile platforms, making for a whopping $9.1 billion market.

And all this advertising on social media is working; as metrics come back demonstrating an improvement in performance and targeting of ads, prices for said ads are increasing. All this growth on mobile makes sense as more people are finding themselves the owners of smartphones, more people are downloading apps – many of them social media apps – and this is all helping drive the growth of revenue through targeted ads.

The question remains: what industries are taking advantage of this trend? The short answer is that there almost does not exist an industry in the zeitgeist that is western pop culture that is not already plugged into social media, reaping its many fruits. Let us take a look at what the major industry leaders are doing to capitalize on the emergent phenomenon of greater targeting with the help of social platforms.

Hollywood

Remember when Ellen DeGeneres, the host of 2014’s Oscars Ceremony, took what seemed like an impromptu selfie with her new Samsung Galaxy S phone (branding prominently displayed and all) and live-posted it to her millions of Twitter followers, all on live international television? Of course you do, because virtually everybody on social media was talking about it. That was a first, a landmark as far as being a major social media moment, consumed not just by the millions watching it at the time, but also by the millions who saw it tweeted and retweeted on their feeds, and then those who watched replays of the event and read reports as they saw them in their newspaper – or even on their social media sites like Facebook. The lesson here is that social media is the gift that keeps on giving – at least during the churn of a  ‘news cycle,’ until the next big thing goes viral.

This is the kind of clever orchestration those in the entertainment industry dream up, and this trend, like most other social media trends, looks to continue indefinitely. But that is just one example. When you are sitting on the couch watching TV by yourself, you probably have a dual-screen setup where you are browsing Facebook at the same time, or chiming in on the latest hashtag to hit the Twittersphere. Advertisers know this and encourage interactivity via Twitter to influence the show in certain ways. Apps like Shazam even incorporate functionality whereby the viewer can have the app listen to a song playing and bring up a related website.

In the same way Spotify has become a social media network of its own, allowing users to share songs, create playlists, and follow each other. And it’s been a huge success too, recently announcing 20 million subscribers.

Gaming

Social media has long been engrained in gaming, and will only continue to become more embedded as digital platforms like Steam and Good Old Games along with console manufactures like Sony, Microsoft, and Nintendo continue to add more layers of social interaction. One of the latest trends in gaming is the Spectator Mode; recently, a developer for the hit Activision first person shooter franchise Call of Duty even admitted that, with the rise of services like Twitch TV that allow for watching other people play games, developers are designing game presentation with keeping spectators interested in mind.

Sony famously unveiled a new button to the mostly otherwise tried and true DualShock design with their PS4 controller, namely, a share button that lets you upload clips from a game you are playing to YouTube or even livestream from Twitch for certain games. More and more 3DS and Wii U games have Miiverse functionality where players can share hand-drawn messages in lobbies. And gaming memes run rampant on social media sites like Reddit, 4chan, and 9gag.

Indeed, it should come as no surprise that social media in gaming is even finding its way into game reveals. Long after any new DLC or updates came to Call of Duty: Black Ops II, a release some two years old, an update hits consoles without any apparent gameplay tweaks, just a mysterious ghost icon that looks suspiciously like the Snapchat logo. As it turns out, scanning said icon on posters throughout the game with the Snapchat app links the user to the Call of Duty account, which in turn shows a vague teaser of what we can safely assume is hinting at the next Black Ops instalment.

Social media has even enabled professional gamers to increase their presence and have more interaction with fans. Live Twitch streams will offer little perks and incentives for viewers to subscribe to the channel and interact via chat, or even offer donations. For instance, per every five subscribers to a popular live streamer’s Twitch channel, a startling shrieking sound will automatically play during a live Let’s Play segment of a horror game. This has the effect of making the player on live stream jump out of his seat each time, much to the delight of the viewers.

Or take the PokerStars social power table as another example of fan interaction through social media. Not only can players challenge some their favorite professional poker players online through the website or app, but they of course can interact with these celebrities through their Twitter, Facebook, Instagram, YouTube, or Snapchat (if they have one) accounts. The social power table adds a further level of interactivity with their fans by letting followers track their favorite players’ social media success while also allowing for another layer of competition for social influence amongst the professionals themselves.

Retail

Companies like Groupon and Living Social exist largely thanks to social media platforms. Everyone loves a bargain, so when sizeable, discussion-worthy discounts hit the web for popular destinations, restaurants, or events, people start talking about it online. Huge stores like Walmart and Target then take advantage of this, and their advertising departments know that their customers expect them to have a social media presence.

Consumer Technology

Another huge winner in the realm of social media has to be producers of consumer technology; the big brand names like Apple and Samsung thrive off of their huge install-base of loyal customers who seemingly swear devotion to their products on the lives of the first-borns. Hyperbole aside, these companies rely on tech enthusiasts – typically early adaptors of new gadgetry – and watch the word spread (hopefully positively) like wildfire over blogs, Facebook feeds, and the Twitter universe at large. Of course, they spread the word with their brand new iPhones, creating a synergistic effect on social media as a whole where consumerism leads to more consumerism. Not surprisingly, the manufacturers of these products do everything they can to keep that cycle alive and well.

Social media is here to stay; it is merely up to the imaginations of companies and marketers to determine how to best leverage the digital platform and come up with the next great viral sensation.

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Gmail Officially Lets You ‘Unsend’ Your Emails

Huffington Post – Our prayers have finally been answered.

On Tuesday, Google announced an official “Undo Send” feature for all Gmail web accounts and the Inbox by Gmail app. The feature allows users to “take back” their emails within 30 seconds of sending them.

To activate the function, simply click onto Settings > General, and check the “Enable Undo Send” function. Then, you can choose whether to leave the function on for 5, 10, 20 or 30 seconds.

After you send an email, a thin yellow strip appears under the search bar in your inbox, announcing that you’ve sent your email and giving you the option to undo or view your message. If you choose to undo the message — within the given time frame of course — your screen will bounce back to the original message, leaving you to delete or edit the message as you wish.

 

Images from Google via Huffington Post

Previously, the feature was available only to Gmail users who decided to enable the Labs function — or, as Google says, “brave the Labs world.” It’s now a permanent Gmail function.

The feature is available on most accounts that use Google Mail, but not yet all corporate accounts.

Article by Alexandra Ma for Huffington Post

Thumbnail from Shutterstock

 

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The Evident Effects of Social Media on the Society – An Analysis

By now, we are all aware of social media like the back of our hands! We know that this platform has a tremendous and an incredible impact on various dimensions of our life. Be it culture, politics, social life and business, there is no single element, which has been ignored by the social media consequences. This platform has succeeded in revolutionizing the way people communicate, do business and eventually socialize. It is true that social media is not for everyone, but regardless of that and our constant trying, we cannot avoid and ignore the importance and contribution of social media in our daily lives. So keeping aside your friend’s wedding pictures on Facebook and the ever increasing hashtags on Twitter, there are something more than that! In this article, we will further discuss and talk about the essential components of a normal life and how it is linked and connected with the consequences and offshoots of social media. The concept of social media is totally subjective; some people perceive it as a negative force, whereas others cannot imagine their lives without it. In other words, we can say that social media is the major and the most highlighted outgrowth of technology, therefore, globalization has shown how significant it had been in the current century. So rather than a mere segment of technological foundations, social media is now a way of life as we all know, our lives are totally dependent on it.

Impact on business

The traditional and conventional concept of companies has been worn out and nowadays, online companies are taking over. These are advertised and promoted by the use of social media as they consider this as a reliable forum to attain customer services, loyalty and more users for their company. Through this, they aren’t only expecting feedback from the users, but also take help from them in order to transform the way their company works. So, social media is an effective tool for promotion and brand imaging and many companies are trying their best to level up their strategies in order to achieve customer support on a large basis.

Socialization and social media

Let us face the truth; nobody likes to reconnect with old friends, but still they want to keep a check on their life events! This is why millions of people are registered on the social network platforms. You make new acquaintances and interchange your thoughts and perceptions with others. You can also stay updated and abreast of the local as well as the international news and insights, making you more restructured. So whether you are a student or a young, aspiring individual seeking for inspiration, you might want to consider social media for the purpose.

Prompt communication

Gone are the days when you used to post cards to your loved ones or even to communicate a single thought. You can, with the help of social media, be immensely dipped in communication, with not only your acquaintances, but share ideas, perceptions and insights with the other social media activists. Since, everyone is short on time these days, they can pass on their message in a formal, convenient way with the help of social networking.

Common grounds in the society

Social media is an online based community, which incorporates such individuals with similar and dissimilar interests. Common grounds are there, much easier to find out and you can make acquaintances and connections with those who share the same values and minds. Of course, it is not possible without giving up your privacy; as the current trend says so, individuals consider communication and building online relationships more important than anything!

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Twitter and Its Position in Big Data Marketing

There’s more to Twitter than meets the eye, especially when it comes to big data marketing.

In fact, a number of companies are taking advantage of all the data marketing benefits that tweeting provides.

Here are a handful of ways Twitter is playing a big role in big data marketing for companies of all kinds:

Companies Taking Advantage of Twitter

Twitter isn’t just about being social anymore.

A growing number of companies and businesses are using Twitter to reach out to customers while gathering valuable data insights in the process.

Among them:

• UNICEF – The United Nation’s International Children’s Emergency Fund recently started the Lend Your Voice campaign, which encourages celebrities to spread the word about worldwide poverty and homelessness. The campaign’s hashtag has received over 1,500 mentions and 60,000 impressions thus far, which is helping UNICEF track followers and improve future marketing endeavors.

• McDonald’s – Most everyone’s favorite fast food chain uses Twitter to geo-target customers and increase followers. McDonald’s recently began using specific keywords and hashtags to get a better idea of their consumer base in the U.S. and Canada. By tracking retweets and replies, McDonald’s is learning how to better market to its followers.

• American Airlines – To celebrate its 30th anniversary, American Airlines began an AAdvantage Loyalty contest on Twitter. The contest, which gave away 30,000 flyer miles to contestants, gained the airline company 18,000 clicks via Twitter and increased the company’s followers by 70%. The data from the contest also provided American Airlines with tons of helpful marketing information.

As the following article asks, “Is Twitter the next big player in big data marketing?”

Based on the marketing benefits that tweeting provides, the answer is yes.

Here are just some of those benefits:

Twitter and Marketing Analytics

By taking an analytical approach to Twitter, businesses both large and small are leveraging all of the data marketing insights that Twitter offers.

With Twitter analytics, businesses track how many people see their tweets by following impression data.

Likewise, Twitter analytics allows businesses to better understand the success rates behind their paid promotions. In addition, Twitter analytics can break down followers into demographic data, which includes locations, interests, and gender.

When businesses know where a Twitter follower is located and what their interests are, it creates a more effective data marketing environment.

Social Trends

Knowing what’s trending and what’s not is the key to marketing success.

The customer data that Twitter provides allows businesses to pick up on social trends faster and change marketing strategies accordingly.

For example, businesses can use Twitter Trends and other hashtag research tools to discover which keywords receive the most traction. From there, businesses can use that keyword data to optimize their own keywords and hashtags.

Ad Selling

More and more businesses are taking advantage of ad selling on Twitter. With that said, targeting the right followers is the only way ads will find the right audience.

By following data and success metrics such as impressions, retweets, and hashtag mentions, businesses can get more value out of their ad selling practices.

When it comes to big data marketing, it’s plain to see that Twitter is a valuable marketing tool.

Photo credit: Image courtesy of Master isolated images at FreeDigitalPhotos.net

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Social Media Marketing for Restaurants

Most companies today use social media to promote their businesses. If you haven’t jumped on the bandwagon, it’s probably because you’re skeptical about it – especially if you are a restaurant. Most restaurants assume they should be spending their time and energy on customer service and food prep instead of social media. Although these are very important aspects of a restaurant business, it is important to take a unique approach to social media for restaurants, and utilize caution when it comes to customer interaction and powerful mobile tech.

The following are four signs that might indicate it is time to start using social media.

Image via pixabay.com

1 – Most of Your Customers Are First Time Visitors

Obviously it is nice to have a first time customer stumble upon your restaurant and walk in. However, great restaurants succeed based on repeat business. A lot of people use social media to talk about food. They take pictures of their food, they refer restaurants to their friends, and they might even rate a restaurant online. Some restaurants assume that they avoid bad reviews by staying away from social media. However, this is not the case. When they are online, they have a way to interact with their customers. This allows you to build a relationship, address complaints, and create a following. Also, with social media, you can encourage people that love your restaurant to come back again.

 

2 – People Don’t Know You’re There

Even if you serve the best food in the world, your restaurant could flop because people can’t find you. This is one of the benefits of social media. It enables people to find restaurants – even if they are located in areas that are less popular. If you are a new restaurant, you can get the word out about your location using social media.

 

3 – Your Specials Are Not Selling

If you have great happy hour specials or amazing new spring entrees that people are not coming in for, then you might need to get on social media and promote your restaurant. These specials are great to increase traffic. However, they will not be effective if no one knows about them. You can use social media to talk about what’s coming up for happy hour. You can also post pictures of your latest meals. This is an easy and effective way to get the word out about all that you have to offer.

 

4 – Other Advertising Options Are Too Expensive

Many restaurants do not have the budget for other types of advertising. After all, sending coupons in the mail can get expensive really quickly. The good news is that social media is very inexpensive in terms of marketing. If you cannot afford to spend money on promotions through social media, you can probably still get the word out just through free methods. This will allow you to build a community to engage with. It will also provide you with a platform for future promotions.

Do these signs apply to your restaurant?  Perhaps it’s time to spend a few hours outside of the kitchen and focus on interacting with your consumer online. You will be surprised at the benefits that social media can have on your restaurant.

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Next Apple Watch could have camera, better WiFi

CNNMoney – The Apple Watch has only been out for three months. Obviously, that mean it’s time for rumors about what the next version will look like.

It’s no secret that Apple is working on the next generation of the wearable hardware. The first-generation watch left much room for improvement. Plus, slowly doling out new features in gadgets keeps customers hungry for the latest upgrade.

But what features are up next? A camera for making FaceTime video calls, improved WiFi features, and more high-end models, according to 9to5Mac’s Mark Gurman.

A front-facing camera on the watch would allow for low-resolution streaming video for chatting, but also possibly taking pictures and shooting video from your wrist. You can already make calls on the watch, but apparently those communications were lacking unflattering below-chin visuals.

Cameras in wearables are a sensitive subject, just ask Google (GOOG). The camera inside its now hibernating Google Glass was largely responsible for the negative backlash against the device. People were uneasy with the idea of being filmed without consent. Bars and restaurants banned Glass, privacy advocates rallied against it, and members of Congress wrote Google a strongly worded letter.

WiFi improvements — namely a new WiFi chipset, according to 9to5Mac — could give the device some much needed autonomy. The current version is heavily dependent on the iPhone for many key features, including calls and messages.

The company could also expand its lineup to include more models in the $1,000 to $10,000 range. The regular editions currently range from $550 to $1,000, and then there’s a huge jump to the Edition (Apple’s luxury lineup), which runs $10,000 to $17,000.

Gurman predicts predicts we’ll see the next-gen Apple Watch sometime in 2016.

 Article by Heather Kelly for CNN Money  

 

 

 

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4 Ways Burglars use Social Media to Target their Victims

72% of all internet users are on social media (according to Bullas), and though this provides a number of positives, research suggests that four out of five burglars now track your social profiles to assist their crimes. While this may seem daunting to many, by looking at how they use it to their advantage we can stop them having any success.

1. Location Sharing

Over half of young people (56%) post their location or movements on social media at least once a week according to an ADT study, and if you’re one of them you could be an easy target for a social savvy burglar. In fact you could also be doing it unintentionally, as your GPS can automatically sync up to your social media. Without you even knowing you could be broadcasting your whereabouts to everyone who wants to know.

A common illusion with burglary is that it is opportunistic, in the sense that they would try their luck once and move on to another property. However a recent study by Friedland revealed that 80% of criminals return to a property a number of times before breaking in.

Therefore if you’ve been selected by a burglar they could be waiting for the right time to pounce, and that could be when your status reveals that you’ve gone back to your hometown, round to your friend’s house or even out for the night. The easiest way to get caught out, however, is checking into the airport, as it’s an obvious indicator that they have a large window of opportunity.

2. Hidden Picture Data

Without even realizing it, you could be sharing much more than your fun memories online, as every picture you take from a modern smartphone is digitally tagged with EXIF data which includes the following information:

Where it was taken
When the photo was taken
The model of camera or smartphone used to take it

Any burglar that knows how to find this information can quite easily grab your home address, marking you as a victim. Though some websites such as Facebook and Twitter do strip the data, many don’t, so it’s important to be careful of what you upload.

3.  Revealing Posts

One of the positives of social media is being able to share life events with loved ones, but with nine out of ten young adults aged 16 to 21 years-old sharing information which could put their home at risk (ADT), we could be revealing more than we should.

Seemingly innocent posts can be all the modern burglar needs. For example a Facebook post about arriving on a wonderful hot beach can be enough to pique the interest of a criminal. Once they have your home address and do some research on Google Maps Street View, they could be considering a trip to your house if it looks feasible. In fact, the Friedland study revealing that 74% of burglars stated that Google Street View was playing a role in today’s home thefts.

4. Reverse Image Searches

Sometimes the wrong people are looking at your photos, and if you post them in more than one place then you’re vulnerable to a reverse image search that could give burglars all the information that they need. That’s because Google now offers a service which allows you to upload an image and see where else it might have been posted.

This means that once a burglar has one of your pictures, they can run the search and find all other profiles on which you may have shared the image. If they manage find your various accounts and figure out your real name, they’re only a simple background check away from finding your home address.

 

For tips on how to avoid becoming another statistic check out this post on how to keep yourself safe on social media. Most importantly, make sure you alter your social media privacy settings to decide what people outside your friendship circles can see.

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Google Launches A New Home For Journalists With “News Lab”

TechCrunch – Google today announced the launch of a new site called News Lab, a destination that aims to connect journalists with programs, data and other resources to aid in their reporting. The site will feature a number of tools for newsrooms, including tutorials and best practices on how to use Google products in reporting, as well as provide access to the recently updated Google Trends service, and more. It will also showcase Google’s numerous efforts surrounding new media partnerships and citizen reporting.

The News Lab site builds on a series of announcements that came out last week which were similarly focused on Google’s increasing efforts to play a larger role in the world of journalism. For example, in partnership with social news agency Storyful, Google rolled out YouTube Newswire – a curated and aggregated feed containing daily newsworthy events that have been published to YouTube. It also announced a series of initiativesaimed at supporting and verifying news videos on YouTube. These included WITNESS Media Lab, which will produce a number of in-depth projects on human rights issues, and The First Draft Collection, which teamed up journalism experts to train others on video verification, research and ethics.

These, too, will be housed and linked to from News Lab, which is now serving as the home for Google’s many projects in the journalism space. Here, Google will keep a continually updated list of tools and resources at g.co/newslab, and the site will feature Google’s various media partnerships and projects, including those listed above.

Image from TechCrunch via Google

The site currently details some of the partnerships Google has undertaken, such as its efforts with the San Francisco-based media accelerator Matter; grassroots journalism organization Hackers/Hackers; TechRaking summits Google is holding with the Center for Investigative Reporting, and others. Plus, the site offers information on hackathons dedicated to developing new investigative tools, like the use of drones in reporting. And, as a global initiative, Google’s News Lab will also power the training and research arm of Google’s Digital News Initiative in Europe, the company says.

Meanwhile, the “Data” section of News Lab links to the recently updated Google Trends service and highlights media organizations which have used Google Trends data in their reporting. On Wednesday last week, Google rolled out a redesign of Google Trends which now brings real-time data for 28 countries to its service.

The move to better showcase Google’s tools and resources for reporters comes at a time when a number of social media services are often found to be the place where news first breaks. These social media posts then become embedded in reporter’s stories, including Facebook updates, tweets, and now, live streams from services like Twitter’s Periscope or Meerkat.

With citizen reporters regularly turning to social media first – and not typically on Google+, the company’s own social media site – Google is working to assert the variety of other ways it has to participate in the reporting process, ranging from first-hand videos posted to YouTube to its wealth of data and information collected from the world’s searchers.

Google is smart to play up the troves of data it can offer journalists, as that’s the company’s strength. More importantly, it puts access to Google’s tools all under one roof which will make it easier for those looking for this sort of information to find it more quickly, bettering Google’s chances of having its data used in reporter’s stories.

Article by Sarah Perez for TechCrunch 

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Use Social Media to Click with the Right Telephone System

If you run a small business, a large part of your job is communicating with customers, vendors and employees.

In order to communicate effectively, your business needs to have the right phone system in place. If your phone constantly cuts out, loses signal or drops calls, your business will eventually be affected in a negative way.

To make sure you choose the right phone system for your business, you should research a variety of systems plus rely on social media.

Options Seem Endless

As the following article looks at, when it comes to telephone systems, the options can seem endless.

It’s important to ask yourself what you want and what you need out of a phone.

Caller ID, for example, might be a must, but do you really need “hold music” for when you place your client’s on hold? Some businesses do, whereas others can get away with not having it.

Do you want to be able to make calls from your computer?

If so, a business VoIP, or voice over internet protocol, could give you the most value for your buck.

Dial-in Social Media

In addition to researching a variety of telephone systems companies, it’s in your best interest to also turn to social media when looking for the best phone system.

Social media is quickly becoming a large form of communication.

You can find information on products, read reviews, ask for others’ opinions, get discounts and more.

Specifically, here is how you can use social media to get the best phone system:

Follow your favorite phone systems companies – Once you’ve narrowed down your search, follow your top companies on social media. Typically, companies will announce on social media when they are running special promotions or any discounts you might be eligible for. Take advantage of these discounts by simply following your top contenders’ social media profiles.
Read reviews – Oftentimes, if users have a positive or negative review of a phone company, they will post their thoughts with a hashtag (#) of the company’s name. This can be an easy way for you to read honest reviews from other businesses and phone system users.
Engage with the company – Instead of just following companies, why not take it one step further and reach out to them? You can ask questions, speak with someone who works for the company and simply touch base to let the company know you are interested in using their phone systems.
Ask family and friends what they think – Hopefully, you have active social media profiles with hundreds of followers. Most likely, some of your followers are business colleagues and associates. Reach out to them on social media and ask what they use for their phone system. Someone might have a great recommendation for you and might be able to get you in contact with a helpful representative.

These days, social media can be used for everything – including connecting with family and friends, finding jobs, receiving important weather updates and even finding the right phone system for your small business.

Photo credit: Image courtesy of Shutterstock

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