Erik Qualman's Blog, page 256
April 18, 2019
7 Specific CRO Techniques to Boost E-Commerce Product Sales
7 Specific CRO Techniques to Boost E-Commerce Product Sales You’ve worked hard on your store’s SEO and traffic acquisition strategy. Now that you’re obtaining a plentiful number of visitors, you can just sit back and watch the profits roll in, right? Unfortunately, that’s not always the case! Running a successful online store isn’t just a […]
April 17, 2019
Jack Ma Supports Extreme Overtime Work
1. Jack Ma Supports Overtime Work Jack Ma, the founder of Alibaba, posted a lengthy rant in support of China’s culture of extreme overtime work. Chinese tech companies are famous for a “996” culture, where sleep-deprived employees slave away from 9 a.m. to 9 p.m., 6 days a week. “I personally think that 996 is […]
What to Look for When Choosing an E-Commerce Platform
What to Look for When Choosing an E-Commerce Platform Whether you’re a small e-commerce merchant or a large retail or product brand, choosing the right platform can make you a fortune as well as save you a fortune. The features and benefits you need in a solution are complex. Together with the complexity of the […]
April 16, 2019
Why Content Marketing is the Right Strategy for You
Why Content Marketing is the Right Strategy for You Digital marketing and SEO can be somewhat of a minefield. Implement one step wrong, and all of your efforts can potentially blow up in your face. The main challenge is that the goalposts keep shifting. Google and other search engines constantly tweak algorithms so that they […]
4 Ways to Know if a Business Line of Credit is Right for Your Company
4 Ways to Know if a Business Line of Credit is Right for Your Company If you think your business will benefit from additional working capital but find many types of small business loans limiting or too rigid, a business line of credit (LOC) may be worth a look. A line of credit is a […]
April 15, 2019
5 Tips to Create and Post Engaging Instagram Stories for Your Business
5 Tips to Create and Post Engaging Instagram Stories for Your Business If you’re not on Instagram yet, then you are truly missing out #FOMO. This social network platform is very popular, especially due to its feature that lets you share stories— Instagram Stories. Sharing Instagram stories is a great opportunity to reach out to […]
Budweiser Brews Trouble with Patagonia
1. Patagonia vs. Patagonia You may have heard of Patagonia, the popular outdoor brand that many people wear as a popular fashion trend but not so much for outdoor sports. But have you heard of the other Patagonia, Anheuser-Busch InBev’s (Budweiser’s parent company) beer brand? Due to their same name, similar branding, and their launches […]
3 Ways to Reduce Investment Risks in Your Portfolio
3 Ways to Reduce Investment Risks in Your Portfolio Are you worried about stock market volatility in 2019? Ever since December’s record-poor performance on the stock market, major banks like Wells Fargo are predicting record-high volatility throughout the year. Everyone from passive investors to active traders gets nervous about high volatility, and you are not […]
April 14, 2019
3 Ways to Improve Website Load Time
3 Ways to Improve Website Load Time There are plenty of tasks that take about four seconds to do: tying a shoe, taking food out of the microwave, checking a phone for text messages, etc. And, while four seconds for these tasks doesn’t seem very long at all, four seconds can seem eternal when you’re […]
April 13, 2019
How Do Startups Identify a Target Demographic?
How Do Startups Identify a Target Demographic? One of the most important steps for starting a business is choosing an audience and understanding who that audience is. If your business’s target demographic is “everyone,” you’re likely going to fail; targeting “everyone” makes it nearly impossible to create effective advertising, opens the floodgates of competition, and […]
