Erik Qualman's Blog, page 199
June 19, 2020
How Big Data Is Being Used in the Fight Against Coronavirus
How Big Data Is Being Used in the Fight Against Coronavirus Times of crisis often serve as proving grounds for new or developing technology. That’s certainly true of the coronavirus pandemic, which has put many rising technologies to the test. This idea is perhaps most visible in how companies and governments are using big data […]
June 18, 2020
The Importance of Facebook’s Organic Reach
The Importance of Facebook’s Organic Reach As of early 2020, Facebook has over 2.6 billion monthly active users. When you’re trying to promote your business, it’s a golden opportunity: if you can figure out how to get even a small percentage of those users talking about you! You could try advertising with Facebook Ads, and […]
Elevating Your Multichannel Marketing Strategy With AI
Elevating Your Multichannel Marketing Strategy With AI Nowadays, companies are investing and strategizing in steps when it comes to planning for their marketing. Talking about multichannel marketing, it is about implementing and working on improvising the customer interaction with a combination of direct and indirect interaction and communication channels, from websites, retail stores, catalogs, emails […]
June 17, 2020
Why Last Mile Service Providers are Witnessing a Huge Coronavirus Demand Surge
Why Last Mile Service Providers are Witnessing a Huge Coronavirus Demand Surge Success in the business world is never easy to achieve. Don’t just work hard, but diligently and competently. You have to look for ways to stay head and shoulders above your competitors. And this is possible if you stay focused and alert on […]
How To Treat Your Blog Like A Business
How To Treat Your Blog Like A Business As the world is switching more to work from home and laptop lifestyle, online business trends have peaked markedly during the COVID-19 pandemic of this year and are strongly being anticipated to rise for long after that. It is said that the pandemic has changed and is […]
June 16, 2020
7 Effective Ways for Cultivating an Engaged Workforce
7 Effective Ways for Cultivating an Engaged Workforce Employee engagement is the extent of devotion, passion, and emotional connection which the employees feel towards their workplace and job. It serves as a positive force that directs an organization on the path of success. Thus, absolute employee engagement is a must for every organization aspiring to […]
Hosting Your First Corporate Event Post-COVID
Hosting Your First Corporate Event Post-COVID In the first half of 2020, business owners navigated the dangerous waters of COVID-19, seeking ways to keep both employees and customers safe. For a time, theaters closed, sporting events stopped and groups canceled trade shows. As the threat of the pandemic eases and restrictions lift, hosting a corporate […]
June 15, 2020
Keyword Research Is The New Market Research
Keyword Research Is The New Market Research When you start a business it only makes sense to do research on the market in which you are about to compete. The same holds true whenever publishing a piece of content on your website. Keyword research is officially the new market research. In the grand scheme of […]
Impact of COVID-19 on Latin-Owned Businesses
Impact of COVID-19 on Latin-Owned Businesses COVID-19 hasn’t done anyone any favors, but it’s effects on minority communities have been even more dire than the effects on the country as a whole have been. Manual labor jobs and service industry jobs are aplenty among the Hispanic community, but unfortunately those aren’t jobs that can be […]
June 13, 2020
Machine Learning in Yarn Spinning Greatly Improves Quality and Reduces Rejects
Machine Learning in Yarn Spinning Greatly Improves Quality and Reduces Rejects The textile manufacturing industry is one sector where artificial intelligence and machine learning can work wonders to improve quality and production while reducing rejects. Textile is one area that benefits vastly by incorporating machine learning into its processes. Yarn spinning is one section of […]
