Erik Qualman's Blog, page 189

How to Enrich Social Media Marketing for B2C

How to Enrich Social Media Marketing for B2C The ever-advanced globalized era had urged the businesses to effectively market their products and services in order to overrun their counterparts. However, the incorporation of digitalization has made those conventional marketing strategies obsolete. To a greater extent, this development has evolved digital marketing for B2C organizations to […]

Chatbot Marketing: Scale Your Business with the Bots

Chatbot Marketing: Leverage the Power of Bots for Scaling Your Business Chatbot Marketing is basically a means to products/services using a Bot. A Bot is nothing but a computer program designed to perform automated tasks. Chatbots can be programmed any which way as we want to perform the actions we need them to. In this […]

Employer Branding: Buy Into It or People Won’t Buy Into You

Employer Branding: Buy Into It or People Won’t Buy Into You So, what is “Employer Branding”? In simplest terms, your employer brand is your reputation as a place to work. Your employer brand consists of two important elements: The quality of your reputation as an employer. How attractive is your firm to candidates? The visibility […]

How to Evaluate Your Company’s Value

How to Evaluate Your Company’s Value Maybe you’re looking to sell your company. Perhaps you’re seeking investors, financing, or lending. Either way, determining your company’s value is something all business owners must do from time to time.  It seems like it should be a straightforward process; however, determining your company’s value is no easy feat. […]

5 Simple Hacks to Reduce Business Costs

5 Simple Hacks to Reduce Business Costs No matter the size of your company, reducing business costs should be on your priority list. Decreasing additional expenses helps to increase profits and improves cash flow in the company.  82% of businesses fail because of cash flow problems. So how do you plan to reduce costs in […]

How People are Finding You Online

How People are Finding You Online As we spend more of our lives online, people are becoming more comfortable than ever with sharing information about themselves. Social media and other sites collect a lot of our personal details, including full name, where we live and where we go to work. Apps on our phone can […]

Difference Between Branding And Marketing

Difference Between Branding And Marketing In today’s era, business success highly depends on the response of the audience online. Branding and marketing are two essentials for increasing business awareness and generating lots of business opportunities. Both factors are different and serve separately to achieve business goals. Here, you can get detailed information about branding & […]

Social Sensei Review: Transform Your Instagram Business

Social Sensei Review: Transform Your Instagram Business  Transform the way you use Instagram for your business with Social Sensei. This powerful Instagram marketing agency gets you thousands of real followers added to your account each month. Utilizing brilliant algorithms and targeted influencer marketing, Social Sensei helps you build your following by 2,000 to up to […]

How Improving Compliance Will Help Build Your Business

How Improving Compliance Will Help Build Your Business Being in compliance means your business abides by all associated laws, rules and regulations that ensure companies operate responsibly, ethically and safely. Becoming compliant is typically a process, especially since many specifics change after people in power make new decisions. In other words, getting aligned with requirements is […]

The Evolution of Travel in 2020 and Beyond

The Evolution of Travel in 2020 and Beyond Before the disruptive emergence of the COVID-19 pandemic, the travel industry was experiencing an uninterrupted period of strong, sustained growth. The numbers back this up, too, with numbers from Statista showing that since 2006, the travel industries’ contribution to global GDP has increased by 44 percent year-on-year. […]