Erik Qualman's Blog, page 158
March 31, 2021
Confronting Repressed Memories
Confronting Repressed Memories Our minds sift through mounds of external stimuli and build networks of useful information for our daily lives. When faced with traumatic events, our minds can push back memories that are too painful to deal with at the time. However, these events can linger and show up in some nasty ways. These […]
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What Is Direct to Consumer Marketing and Its Impact During COVID-19
What Is Direct to Consumer Marketing and Its Impact During COVID-19 The direct-to-consumer market has been growing at double digits for several years and is expected to continue to grow by 19.2% in 2021. These Direct-to-Consumer (D2C) players utilize an innovative marketing strategy that enables them to enter the market directly, without relying on middlemen or […]
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5 Ways Relationship Therapy Can Benefit You and Your Partner
5 Ways Relationship Therapy Can Benefit You and Your Partner Relationships can be beautiful, and they can be difficult. For most of our lives, we build an understanding of how we view the world by what’s important to us. When two people join their realities together, they combine that amalgamation of worldviews and desires into […]
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March 30, 2021
Negotiations in the Music Industry, The John Branca’s Story
Negotiations in the Music Industry, The John Branca’s Story When the King of Pop went after The Fab Four’s back catalog, records were bound to be broken. Sib Law takes us inside the negotiation that shook the music industry. This article was written in collaboration the The Gap Partnership an international negotiation consultancy firm. In 2016, Sony announced that […]
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AI Technology Is Providing A Powerful Avenue For Influencer Marketing
AI Technology Is Providing A Powerful Avenue For Influencer Marketing Accessible data and automation is creating a paradigm shift that is placing smaller influencers in control, according to an analysis by HypeFactory. Data insights and the scaling of influencers and advertising campaigns will mean that influencer marketing will shift from the sole collaboration of millionaire […]
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March 29, 2021
Women and Technology – A Major Challenge For The Future Of Work
Women and Technology – A Major Challenge For The Future Of Work Despite the fact that there are an increasing number of women gravitating towards STEM (Science, Technology, Engineering, Mathematics) careers, the truth is that women are still underrepresented when it comes to careers in this field. A study commissioned by the European Union found […]
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March 28, 2021
6 Benefits That Will Make You Choose Custom Software Development
6 Benefits That Will Make You Choose Custom Software Development Product-based technology companies advocate for off-the-shelf software solutions, citing lower cost as a key business driver. Indeed, implementing a ready-made application to address your business needs might seem cheaper due to its initial cost. But if we go deeper and add recurring fees, the total […]
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HOW BIG DATA IS AIDING EFFECTIVE DIGITAL TRANSFORMATION
HOW BIG DATA IS AIDING EFFECTIVE DIGITAL TRANSFORMATION In the post-pandemic world, digital transformation has become one of the necessities to thrive in the market and businesses. Digital transformation and mobile app development services have become crucial to stay competitive in the new normal. Several organizations have started their transformational journey by ideating new business […]
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March 27, 2021
5 Famous Celebrities & Athletes Who Use or Endorse CBD
5 Famous Celebrities & Athletes Who Use or Endorse CBD Since the passing of the 2018 Farm Bill in the United States, people have become increasingly interested in CBD and its potential health benefits. For the first time in federal law, the Farm Bill legally distinguishes between hemp plants and cannabis plants. This legal change […]
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How Coronavirus Pandemic Effects On Grocery Businesses
How Coronavirus Pandemic Effects On Grocery Businesses When the Covid-19 (the novel coronavirus) first emerged out of China in late 2019, there was little indication of how its spread around the world would wreak havoc on ill-prepared and unsuspecting countries. However, it is clear that very few people alive today would have witnessed the type […]
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