Erik Qualman's Blog, page 130

August 29, 2021

3 Creative Ways Service SMBs Can Diversify for Post-COVID Growth

3 Creative Ways Service SMBs Can Diversify for Post-COVID Growth To say COVID-19 was tough on business is an almost comical understatement. At the peak of social distancing restrictions, in-person services were mostly shut down, consumers tightened their wallets as layoffs began to bite, and many small businesses had to carry out terminations of their […]

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Published on August 29, 2021 10:00

Automattic: The Booming Private Cloud Company 

Automattic: The Booming Private Cloud Company  The highly successful private cloud company, Automattic, has been on the rise despite hundreds of other tech companies entering the public market this year as it remains private. The company, now valued at $7.5 billion following a $250 million share buyback, is growing exponentially as employees are able to […]

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Published on August 29, 2021 06:00

August 28, 2021

Google’s Page Experience Update: What is it and How to Optimize Your Website for it

Google’s Page Experience Update: What is it and How to Optimize Your Website for it Google will roll out an algorithm update named Page Experience sometime within 2021. Interestingly, the search giant has made the announcement well in advance.  According to Google, the page experience will measure how users perceive the experience of interacting with […]

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Published on August 28, 2021 10:00

August 27, 2021

A Preliminary Guide to SFMC Journey Builder

A Preliminary Guide to SFMC Journey Builder The internet has created an unprecedented amount of potential and opportunity, but it has also caused disruptions that require companies to innovate. Marketers have a challenge on their hands – they need to market brands in new and creative ways while transforming the customer journey so it’s personal […]

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Published on August 27, 2021 10:00

What Features Define a Quality Online Casino?

What Features Define a Quality Online Casino? Have you become drawn to online casino games such as poker, blackjack, and slots? Do you play for fun or is your ultimate intention to earn a bit of extra money? In either case, there are many digital providers to choose from. After successful registration, you can browse […]

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Published on August 27, 2021 06:00

August 26, 2021

UX Copywriting: 5 Ways to Make it Work

UX Copywriting: 5 Ways to Make it Work The process of UX design places the customer, or user, as the top priority and focuses on establishing a well-designed interface that enhances the user’s experience with a specific software product. Though sometimes overlooked, the copywriting used in UX plays a majorly important role in a user’s […]

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Published on August 26, 2021 10:00

Agile vs. Waterfall: Which Approach is Best for Startups?

Agile vs. Waterfall: Which Approach is Best for Startups? Startups are often faced with a dilemma when it comes to choosing a methodology for their projects. Some prefer the waterfall approach, while others consider an agile approach. Which one is right for your startup? The answer may be different depending on what stage you are […]

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Published on August 26, 2021 06:00

August 25, 2021

President Alejandro Betancourt Lopez Propels Hawkers to Become One of Spain’s Top 10 Startups

President Alejandro Betancourt Lopez Propels Hawkers to Become One of Spain’s Top 10 Startups The Hawkers Sunglasses brand, started by brothers David and Alejandro Moreno, Pablo Sanchez, and Iñaki Soriano, was enjoying a significant amount of success from the time of its launch in late 2013 until mid-2016. It was at this point that the […]

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Published on August 25, 2021 10:00

A Quick Guide to Starting a Business Abroad

A Quick Guide to Starting a Business Abroad It all starts with a dream – a dream to have a business, contribute to the community, contribute to the economy, make a profit, and make a difference. Most of the business people and entrepreneurs start with their businesses and startups in the countries they are born […]

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Published on August 25, 2021 06:00

August 24, 2021

Things to Consider When Organizing a Virtual Conference

Things to Consider When Organizing a Virtual Conference The pandemic has transformed the way everyone hosts events — from simple birthday parties to corporate AGMs. And despite all signs showing recovery is well on its way, with many businesses planning their reopening strategies for the upcoming year and beyond, some habits formed under lockdown might […]

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Published on August 24, 2021 10:00