Erik Qualman's Blog, page 120
November 6, 2021
What is the Future of the Video Streaming Industry?
What is the Future of the Video Streaming Industry? Netflix is an OTT (over the top) content platform that provides online streaming services for subscribers. It is an American production company founded in the year 1997 by Reed Hastings and is headquartered at Scotts Valley in California (BUTLER, 2020). The company provides online streaming services […]
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How to Incorporate Deals Into Your Marketing Strategy
How to Incorporate Deals Into Your Marketing Strategy Working out which strategy is the most effective form of marketing for your business is difficult, so if you’ve gotten as far as deciding that deals are the way to go, then congratulations! The hard bit is over. The next stage is working out exactly how to […]
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November 5, 2021
Structuring a Smart Email Campaign for a Brand
Structuring a Smart Email Campaign for a Brand – The Best Approach When email remains a significantly more effective way to acquire customers than other marketing platforms, brands are keen to utilize this approach to create their brand marketing campaign. With a winning combo, email has certainly a wide channel with a better engagement rate […]
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November 4, 2021
Internet Security in 2022: Key Points You Need to Know
Internet Security in 2022: Key Points You Need to Know Since the bursting of the dot-com bubble, cybercrime and cybersecurity threats have become a part of our lives. Before the year 2020, there was a split between firms digitizing their processes and those remaining adamant with the traditional brick-and-mortar system. However, the COVID-19 attack pushed […]
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How To Effectively Lead A Business Event Amidst The Pandemic
How To Effectively Lead A Business Event Amidst The Pandemic Leading a business event can be challenging, but it’s even tougher when the rest of the world falls apart. As an event planner, you have to put your best foot forward and keep things running smoothly for everyone involved. While it’s a business event, you […]
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November 3, 2021
HR Survey Shows How Trust Levels Have Changed Due to COVID-19
HR Survey Shows How Trust Levels Have Changed Due to COVID-19 Trust is one of the essential elements for successful management. When trust exists, employees are more willing to work together and be at their best levels. They will feel motivated to learn new skills, take on greater responsibilities, and even go above and beyond […]
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November 2, 2021
Link Building Myths You Should Stop Believing
Link Building Myths You Should Stop Believing Pexels.com Through link building, you can improve your website’s online presence, as well as boost its rankings on search engines. But before you build your own link-building campaign, you should do everything you can to learn as much about it as you can first. Otherwise, you’ll end up […]
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October 31, 2021
SEO for Beginners: 10 Things You Need to Know Now
SEO for Beginners: 10 Things You Need to Know Now SEO is one of the most important marketing methods for businesses. Its value continues to increase as more users rely on the internet to find information or shop for goods and services. For beginners, however, optimization work tends to get confusing because many practices and […]
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Facebook’s Historic Name Change
Facebook’s Historic Name Change On Thursday, Mark Zuckerberg and Facebook announced their departure from the name “Facebook” and a complete makeover. The company, now known as Meta, hopes to “build technology to connect” to “unlock a massively bigger creator economy.” The name change comes from efforts to shift their focus from primarily a social media […]
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October 30, 2021
How Web Accessibility Affects Consumers’ Purchase Intention
How Web Accessibility Affects Consumers’ Purchase Intention Accessibility is a word you often hear when you’re opening and running a business. For many, that means ensuring that your office or store is designed to accommodate the needs of people with disabilities. Some examples of that would include wheelchair ramps and easy-to-grasp door knobs for people […]
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