Jeffrey Kafer's Blog, page 5
June 9, 2009
June 2009 newsletter is out
This went out to my newsletter subscribers today. The formatting is a little wonky copying into the blog, but you get the idea. Wanna get this in your mailbox (and you know you do), then head over to http://JeffreyKafer.com and sign up!
Hello and welcome to my first newsletter!This newsletter will be mailed about once a quarter and will detail what’s been happening in my business to give you an idea of what I can do for yours. Thanks for joining me! If this is unwanted, please follow the dire
March 27, 2009
The new definition of Negative Word of Mouth - Jedi Web Design redux
About a month or so ago, I wrote about my negative experience with Jordan Moore of Jedi Web Design. I turns out that blog post is the top result on Google for anyone searching for Jedi Web Design.
hee hee, oops!
This, dear readers, is the new word of mouth. No longer is word of mouth one person talking to another person who then talks to another person. Word of mouth is one person talking to hundreds, thousands, millions of people. All at once. One opinion can have tremendous impact if it’s done t
March 25, 2009
Jeffrey Kafer narrates Kronos by Jeremy Robinson – Live!
If you're interested in the way audiobooks are recorded or just want to hear a chapter of a fantastic book read to you, then please join me online Thursday 3/26/09 at 1:00pm PST at http://tinyurl.com/chpobt for a live video chat reading of a chapter from Kronos by Jeremy Robinson.
Not only can you watch me record an actual chapter of the book that will be released as a part of the audio book, you can chat in real time with myself and the author, Jeremy Robinson. He'll be there to field your calls
Jeffrey Kafer narrates Kronos by Jeremy Robinson - Live!
If you’re interested in the way audiobooks are recorded or just want to hear a chapter of a fantastic book read to you, then please join me online Thursday 3/26/09 at 1:00pm PST at http://tinyurl.com/chpobt for a live video chat reading of a chapter from Kronos by Jeremy Robinson.
Not only can you watch me record an actual chapter of the book that will be released as a part of the audio book, you can chat in real time with myself and the author, Jeremy Robinson. He’ll be there to field your calls
March 22, 2009
Do you post-mortem your Voice over projects?
One of the vestigial organs of my days working in the video game industry is my lingering subscription to Game Developer magazine. The signature feature of every issue is a section called Post-Mortem. Every month, a different game developer talks about the 5 things that went wrong and 5 things that went right. It’s very interesting reading.
So, do you post-mortem your voice over projects?
I’m not talking about glossing over the project on your way to Dairy Queen. I’m talking about writing down 2-3
February 28, 2009
Do your Voice over clients know what kind of salsa they want?
I’m on the search for perfect restaurant salsa. There’s a nearby Mexican food joint that has darn near perfect salsa. Thin (but not watery), deep red, with some cilantro, a few pieces of onion and some spices. Delicious. No carrots, no fruit, no beans.
And I can’t find anything remotely close in the grocery store. I can’t even find a lesser-quality homogenized, pasteurized, factory-created replica of this style of salsa. Instead, I get bombarded with Thick n Chunky, peach, mango, pineapple, corn,
February 22, 2009
How to increase Voice over profit without screwing your customers
It’s no secret that we’re in an economic downturn. But frankly, I’m tired of hearing about it. Yes, companies are reducing their advertising budgets and cutting training dollars to save some money. This means less gigs (theoretically) for some voice talent. So if you’re experiencing a slow-down, you might be tempted to raise prices to offset the reduction in income.
Don’t do it. It’s rude.
Rude? What? Think about it. If I went to a restaurant and found that prices had been raised because they said
February 14, 2009
A humble apology and a lesson learned the hard way - Negative Experience with Jedi Web Design
I owe you an apology, dear readers.
Seriously.
In my recent Mexican Flea Market post, I expounded on how you should remain firm in your rates, otherwise the client won’t respect you.
And I didn’t follow my own advice.
Perhaps it’s because I recently lost my day-job, or because my schedule was relatively empty and I needed some work. Regardless, I responded to a Craigslist ad from Jordan Moore of Jedi Web Design and took a gig that paid well below what I would normally charge. Here’s what he said af
February 4, 2009
Is your Voice over business still in standard def?
I was watching TV the other day and still marvelling at how great high definition content looks, even when compressed by the cable company. The picture is crystal clear and vibrant, and the sound is in true 5.1 surround.
I was even impressed with the commercials and how the commercial makers have really learned to take advantage of the improved color, clarity and sound.
That is, until I saw one in standard def. There it was. A dull, pixellated non-widescreen commercial with muffled sound. I don’
January 31, 2009
Working with Voice over clients - Value meal or lower prices?
In my previous Mexican Flea Market post, I advocated setting your rates and remaining firm on them. I hate the haggle dance and try to avoid it whenever possible. But you need to understand that there are two kinds of clients:
Those who cannot afford your rates and want a lower price.
Those who can afford your rates, but want to make sure they’re getting a good value.
The first ones are fairly obvious. They can’t pay the rates you’ve given them. It’s up to you to decide to do business with them.
