Fiona Ingram's Blog, page 54

The Beauty of Book Reviews

Just how important is a book review and why should writers bother with them? The benefits to any author are mind-boggling in terms of the potential reviews have to boost an author from obscurity into the stratosphere. Dana Lynn Smith's How to Get Your Book Reviewed opens many possibilities that encompass not just reviews and their benefits, but also the add-ons of marketing and promotion.


How to Get Your Book Reviewed is a step-by-step method to creating a winning book marketing strategy. Beginning with understanding the book review process and why many submitted books do not get reviewed, this guide takes the writer through the entire process. Given the hundreds of thousands of book published each year, the author stresses the need for writers to make sure their product meets the industry standards. This book also offers great tips on the extras that can draw positive attention and ensure their book is chosen above others: a media kit, a good press release and sell sheet—simple elements that are actually a valuable tool to further publicity.

Each chapter is laid out in user-friendly fashion, with details that will save a writer time and money: how to search for favorable outlets, how to approach potential reviewers, timelines attached to review publications, and details on print and online options. The guide also explores the formal (literary and review journals, newspapers, magazines etc.) and informal avenues (blogs, book and author sites, virtual reader communities) available to the writer seeking reviews. Approaching people or experts for endorsements and testimonials is also covered. Interspersed throughout are the succinct savvy tips for which Dana Lynn Smith is renowned. The author also provides many useful web links to review sites, and explains the process of getting reviews uploaded. A section on Amazon gives great advice on how to successfully utilize the Amazon tool.

This gem is the definitive guide for any writer who wants to get their book out there. I highly recommend this publication!

Learning From the Movies: Another Year

I love movies and make a point of 'seeing' my story unfolding before my eyes as I write. I pretend my book is a film. Will the reader see, hear, feel, and notice everything that I experience as I write? So, that takes me to the next point. If movies can be thought of as 'moving pictures' or books come alive, what can we learn from them in terms of plot and character development? Inspired in part by Jami Gold's wonderful character and plot analysis of The Green Lantern, I thought more deeply about a film I saw recently. A film that didn't say much; it didn't really go anywhere … so why did it hold me and my friend absolutely enthralled?

[image error] Another Year , by director Mike Leigh, follows a year in the life of a sixty-something couple, Tom (Jim Broadbent) and Gerri (Ruth Sheen). He's a commercial geologist; she's an NHS therapist. The director is known for weaving stories around fictional ordinary folk. In Another Year we find Tom and Gerri (only one reference to the obvious in the movie) who live in a quiet street, somewhere in suburbia, and who are passionate about their allotment where they grow a variety of vegetables. They seem to spend a lot of their free time madly digging and planting; sometimes joined by their son Joe (Oliver Maltman), to whom they are devoted. Their smooth uncomplicated lives are punctuated by socializing with their son, and several friends with various troubled lives and personal problems. Nothing seems to shake Tom and Gerri. They reach out to communicate with their loved ones and then slide back into the comfortable, maybe even complacent shell that cocoons and protects them. In a way they are a sounding board to highlight the weaknesses and worries of the people around them. Their serenity only makes their friends' lives seem even more chaotic.

So what is the captivating aspect of this film that quite simply moves through the four seasons in a quiet reflection of how times slips by? As I said, nothing really happens; or rather nothing happens directly to them. Tom's brother Ronnie loses his wife and the terrible grief of these scenes is positively palpable. Again, sitting in the movie theater I asked myself what was so compelling about this film. With virtually no plot—no action, no real drama, no special effects, no computer generated gizmos, no car chases, no car crashes … we only hear about their neurotic friend Mary's car troubles, we don't see them—it can only be said that character, real living people drive this film.

The acting is sublime with characters such as their old friend Ken (Peter Wight), who visits from the North during the summer and masks an unhappy personal life with ample smoking, drinking and eating. His drunken behavior is totally cringe-worthy because we realize that we've all got friends like these. It is a tribute to the director that I felt as if I was watching real people; that somehow I had wandered into their lives by accident. I know and admire Jim Broadbent's acting skills, but as Tom he was somehow not Jim Broadbent playing the part of Tom. He was Tom. From the moment I saw the opening scene of Tom and Gerri running through the rain from their front door to the car, with boxes of seedling and garden implements, I was hooked. I truly believed in the person called Tom and his wife called Gerri. Ditto for the remaining characters. The exquisite craftsmanship of the director draws the viewer into the situation so that by the time Mary (superbly played by Lesley Manville), their problematic friend, throws yet another tantrum related to her anxieties about ageing, you just want to throw her and her neuroses through the front door.

The film is made in unforgiving close-up, something I deeply admire the British acting fraternity for accepting as 'part of the job.' Most British films are characterized by a dearth of silicone and other cosmetic enhancements, minimal make-up, and plenty of real acting. The close-ups also reveal the inner soul of the characters and quite honestly, the internal life and drama of each person portrayed is so interesting, so much a raging tempest of emotional turmoil that one can do without the apparent lack of plot. Aren't most of our lives like that? Fiction generally takes us into some unreal, often outrageous places and situations. It's as if we need it to escape the dull humdrum existence that is life. Yet, somehow Another Year is like peering into a microscope at some seemingly insignificant leaf or drop of water, and seeing life teeming there. It seems that we are so blind to the beautiful simplicity of life as it really is that we need high drama and roller-coaster action to make a dent in our consciousness.

Writers, alas, have to work harder than directors or filmmakers. The human eye sees more in one image than we can say in a single word. Isn't a picture worth a thousand words? We have to work harder to ignite the imagination of the reader. Yet the joy and beauty of the printed page is that each reader will create a different image in their mind of what they just read. Each moment of the book will be unique to the people who turn those pages. Now that's creativity!

Book Review:The 19th Element

A murder, a suspect, a nuclear plant with a spent fuel reactor that no one wants to discuss, potassium, a terrorist plot and two stolen truckloads of fertilizer … plus a couple of Mongolian goons makes for a thrilling race-against-time plot. The man to tie up the loose ends and resolve the case is none other than James "Beck" Becker, a former elite U.S. government intelligence operative who has retired to his childhood hometown of Red Wing, Minnesota, just six miles down the Mississippi from the Prairie River nuclear facility. The 19th Element makes for a thrilling read.


[image error] When the body of a University professor of agronomy turns up on the Mississippi River bank, Beck suspects foul play of a terrorist kind. His instinct tells him there is a connection between the victim and his missing lab assistant Farris Ahmed, an international cell phone call and a stolen fertilizer truck, but no one believes him. After all, who could take seriously his suspicions of a potassium bomb attack on a nuclear plant facility? The local police, the FBI and the nuclear plant security scoff at his ideas until things start rolling and it looks as if there is only one way things will end … in disaster. In fact Beck is not wrong. Al Qaeda plans to attack Minnesota's Prairie River Power Plant as a means to restore the organization's fading reputation to international prominence. It is indeed a motley crew that Beck finds himself up against: Al Qaeda has struggled to get Arab operatives into the nuclear facility and has resorted to using homegrown anarchists and a Three Mile Island survivor with a pathological vendetta against the nuclear establishment.

The author has established a likeable character in James Becker, one who has appeared in a previous novel and will no doubt feature in future political thrillers. By handling much of the narration, Beck's character imbues the novel with his own style and personality. Beck is laid-back, with a dry sense of humor and an unerring instinct for danger. He trusts his gut and so do his friends, namely Ottawa County's Chief Deputy Sheriff, Doug Gunderson, aka "Gunner" and Terry Red Feather, a full-blooded Mdewakanton Dakota American Indian, aka "Bull." This book is an excellent read, with the author managing to steer the untutored reader through a maze of technical details about nuclear power and potassium bombs without losing attention. My one criticism would be that the story slows down in the middle with the author "telling" rather than "showing" but speeds up to a satisfying and thrilling climax. An interesting snippet is the fact that potassium is the chemical element with the symbol K (Neo-Latin kalium) and atomic number 19, hence the title of this book.

First reviewed for ReadersFavorite.com

Book Review: The Hounds of Samaria

I love anything to do with the two World Wars and of course, ancient history and mythology. I found an amazing package all rolled into one with Nigel Patten's The Hounds of Samaria . Here's my review of a great book and a compelling read.

[image error] Era: World War Two. Place: Crete. George Ghikas has Greek ancestry so the British army sends him behind enemy lines on occupied Crete with orders to organize partisan groups in the White Mountains. Before his posting, George had begun having strange dreams, almost hallucinations, about a dancing girl. These dreams continue upon his arrival in Crete. It appears that George was once the victim of a human sacrifice ceremony that took place in a restored Minoan temple located near his current base camp. The girl who has been haunting his dreams was the officiating priestess during the ancient sacrificial ceremony ... until the temple was destroyed by an earthquake. The past merges with the present until George almost commits suicide by reenacting the sacrificial ceremony from 3,600 years ago in the restored temple.


This book has an amazing sense of lyricism that draws the reader into a complex, yet finely woven plot. The author is a consummate wordsmith, whose eloquent and poetic descriptions paint a vivid picture for the reader, giving a sense of timelessness and a link to an ancient, bloody past. Given the nature of the plot, the author has included historical and mythological details to deepen the mystery surrounding George's recurring dreams. In counterpoint to George's experiences and discoveries as he delves into his obsession with Lamia the dancing girl are the experiences and impressions of Doctor Vassilis Iatros. The doctor became a monk when his wife was killed in a car accident. His obsession is to painstakingly restore the ancient Minoan temple on the island, the same temple that features in George's dreams. Both George and the doctor become increasingly aware of the power of the subconscious mind and its ability to transcend time and space. The author uses an interesting technique by deftly introducing back story and other necessary details in a series of poignant memories to bring the reader and the characters to the moment in time when literally all hell breaks loose on the island. This is a wonderful book with a compelling story; a real page-turner.

First reviewed by Fiona Ingram for Readers Favorites.

Writer's Digest - 8 Ways to Write Better Characters

Writer's Digest - 8 Ways to Write Better Characters

This is a great post if you're struggling with your characters and want to give them greater depth, develop their motivations and desires, or even just understand them better. Ask yourself just how much you know about your characters: their opinions, their likes/dislikes; what they'll die to save and what they'll kill to preserve; who they hate and why. Oh, yes, and lots more besides.

This article struck a chord with me today because while I was doing something very difficult in my Pilates class involving a ball and a theraband (?) my trainer asked me how I come up with my characters - do I plot everything out step by step or does it just flow? I had to admit that in fact it's a bit of both. I make a basic outline, place who I think will appear where in the story, and away we go. However, what I found hard to explain to her, although it seemed to make complete sense to her, was that often the characters surprise me, overturn my plans for them, and forge ahead with a better storyline for themselves. So, that tells me I didn't know them very well. In my first historical romance (The Dangerous Duke published by Aurora Regency) I created a wonderful baddie called Sir Marcus Solesby. Oh, the epitome of sleaze and just the man to disgrace and discredit the heroine. However, Sir Marcus refused to seduce the unsuspecting young lady. That's right. He refused because he said he'd fallen in love with her and although wooing her would definitely annoy her employer (the dangerous duke himself) and please said duke's nasty mistress Lady Penelope Vane, he wanted to court her honestly. Lucky for me he dug his heels in because the story took a sharp turn and ended up being a lot more interesting and exciting.

The conversation continued and I brought up the beautiful and malicious Lady Vane, the duke's mistress. As I was describing to my trainer what a complete cow this woman is, and how she's one of those ghastly females who always manages to turn any situation round, even though she is caught red-handed, I found myself being rather envious of my character's ability to twist everything to her advantage. I grudgingly admired the kind of rampant self-centeredness that makes Lady Penelope just the bitch she is. Well, she doesn't get away with it in the end, of course, but she survives...

So, just a little example of how well I did not know my arch-villain and villainess. How well do you know your characters?

Submitting a Manuscript for Review?

[image error] This is a question many authors have asked themselves. Is it a good idea to submit a manuscript as opposed to a finished and published book for review? I think the answer is yes. I recently reviewed a manuscript (see my book review below) and because I knew the author had not yet published, I was more tolerant of the few errors that a good editor would pick up anyway; and I was also more keen to be of assistance. I spotted things in the otherwise excellent story that I pointed out and suggested the author fix before actually publishing. Had this been a published book, I would have been a harsher critic. Surely, I would have thought, the author had an editor to fix these glitches. Alas, glitches are part and parcel of being a writer. I have recently prepared my children's book for e-publishing and OMG, would you believe it, I found something (actually there were two somethings) that almost made me curl up and die. OK, so they weren't too bad as mini glitches, but the awful part is I had my manuscript rigorously edited before publishing to hard copy. I also have an eagle eye when it comes to errors. So, yes, if you are considering getting your work reviewed at manuscript stage, go ahead. Critics will be more helpful when they know it's not completed. You may also pick up some very good pointers instead of the reviewer thinking, idiot, why didn't he/she get an editor?

Book Review: Cry of Eagles by Stefan Vucak

When the Valero refinery complex in Texas City is bombed, forensic evidence seems to point glaringly to one culprit—Iran, which had recently expanded its nuclear program. Instead of bombing Iran's nuclear facilities like they did in Iraq, the vacillating Israeli government has done nothing to crush this potential threat to their national security. In fact, Matan Irian, a former Israeli Army Colonel whose family was killed years ago in a PLO terrorist attack, created this strategy to protect Israel: sabotage a refinery complex in Texas City, plant evidence that incriminates Iran, and sit back while an enraged United States strikes back in retaliation. However, the president of the United States hesitates to act without complete forensic investigation. There seems to be no logical reason why Iran would willingly antagonize the United States, calling down upon itself the wrath of a much mightier nation, and one that instantly mobilized its two carrier battle groups off Iran's coast in readiness to strike back. The perpetrators of the covert black ops have made one tiny but revealing error: they left behind a minute piece of forensic evidence that traces the operation back to Israel. When the real culprits are revealed, the USA turns on its former ally and demands that Israel makes reparations and finally recognizes Palestine's right to exist. Israel rejects this demand as naïve. When the USA immediately withdraws all economic and military aid, Israel must either seek peace with the Palestinians or go to war on their own.

This is a great read, a real page-turner. The author lays bare the deep-rooted hatreds, as well as the tribal rivalries that dog the composition of the Middle East and preclude a possible resolution. From the start the author draws the reader into a world where modern and historical animosities are twisted together in a knot that seems impossible to untangle. Or is this indeed so? The actions of two men, Namir Bethan (Director of Metsada) and Matan Irian, the man who proposes a drastic solution to the nuclear terrors that threaten his county, cut this Gordian Knot.

The author draws on current events such as international fears of a nuclear-powered Iran ready to hit the red button at any time, to the natural anxieties of the USA bigwigs, to the defiant and entrenched recalcitrant attitudes of the Israelis towards any attempt at removing what they perceive to be their God-given rights. The author also eases the unversed reader into the technical and forensic aspects of explosives and armaments, as well as laying bare the complexities, the chaos and the internecine rivalry that dominates government departments in the delicate interplay of politics and war. I enjoyed the development of the characters and the dialogue. Each character came with his or her history and motives, created in a believable and natural way. The author also has an excellent eye for visual detail to paint the picture of different environments for the reader. This is a must for lovers of political thrillers.

The only hollow note for me was the author's opinion of the television station Al Jazeera, which has one of the finest teams of international reporters, and reports fairly on Middle Eastern and international matters, given the hard-line attitudes of Middle Eastern governments towards the unbiased dissemination of information.

First reviewed for Readers' Favorite by Fiona Ingram

Can Books Help Kids Cope with Life?

Can books help kids cope with life? Recently I thought about this because of a slew of articles that have appeared in the press and online, some denouncing the levels of violence and sexuality in YA novels, and others arguing that by reading about YA problems today's teens are able to deal with them.

This article appeared in the Guardian (UK) Writing in the Wall Street Journal, columnist Meghan Cox Gurdon argued that contemporary fiction for teens is now "so dark that kidnapping and pederasty and incest and brutal beatings are now just part of the run of things in novels directed, broadly speaking, at children from the ages of 12 to 18".

This is a thought-provoking argument and it unleashed a firestorm of opinion. My own view is that the average teenager is not likely to encounter the dark and sordid side of life described in some of these novels. However, a sheltered teen from a wealthy family whose worst experience is being grounded or having their pocket money stopped is not the same as a young person struggling to survive in a situation of abuse, rape, incest and violence. I think the point is this: are novelists sensationalizing these real aspects of life in order to sell books? Have we, as a society become so hardened that only the most shocking of descriptions and experiences will move us? Will reading about these terrible experiences help the very young people who are undergoing the same sort of tribulation? One thinks immediately that possibly a poverty-stricken teen would not have access to either books or/and education, but I don't wish to split hairs. How can books help kids cope with life?

Life issues are sometimes a challenge for kids to comprehend. Although most parents wish to shield their children from the tragic side of life, many times reality intervenes and the parent may be powerless to adequately comfort their child when dealing with a sad or traumatic situation. Death, disease, divorce, moving house, loss of a pet, bullying, experiences with alcoholic or abusive parents, and drugs form part of a long list of potentially negative life experiences. The death of a beloved grandparent, parent, sibling, friend, or an important adult can have a potentially devastating effect on a young person. Books can offer the kind of therapy that a child will appreciate and in a format that they can understand.

Stories, either fiction or non-fiction, enable children to identify with characters and sad or devastating events and relate these experiences to their own lives. Children are then able to recognize and understand how other people respond to frustration and disappointment. This helps children develop empathy and understanding of human behavior. It can also enable children to respond to discussing issues with a parent or responsible adult such as a teacher or therapist.

Today's books also have opened up discussions on a variety of previously taboo topics or at least topics that were avoided. These issues can include:

bullying at school;
negative comments regarding a child's weight, appearance, or lack of athleticism;
tolerance of differences among peers, such as income levels, religious beliefs, nuclear families vs. broken homes, etc.;
a parent's history with substance, emotional, physical, and sexual abuse;
long term changes in living situations, such as the arrival of stepchildren or grandparents;
issues such as homosexuality and lesbianism, especially where a parent decides to 'come out';
unique abilities and challenges faced by peers or family members with special needs, i.e., autism or Down Syndrome, debilitating illness, or illness or trauma resulting in disability, etc.
Regardless of the issue tackled or the story composed, a book's therapeutic effectiveness will be enhanced by:

age-appropriate language;
honest and realistic characterizations;
an avoidance of explicit preaching while allowing the reader to make the moral connection through critical thinking;
a good, well-written story with relevant illustrations
Books are essential guidelines between covers and the younger kids start reading, the better they will be equipped to deal with the many curved balls that will be flung at them.


Of course, even the best written book embracing a particular problem is not a cure-all, and parents should take note that books cannot replace the expert advice of a health care professional where necessary. However, using books for the purpose of healing will often be a solid step in helping a child understand and accept the realities of life, even when harsh and unpleasant. 

Improve Your Child's Reading Levels

Lately I've been reading some disturbing stuff about the fate of books and libraries, and the decline of children's reading levels. It is ironic that in England the law says prisons have to have libraries, but libraries are closing in schools and boroughs because of spending cuts. I've also been reading how some children never open a book and as a result their grades suffer. On many occasions the reason is that there are no books to open! Believe it or not, there are homes with not a single book to read. Whatever the reasons for a child not reading, this situation can be reversed. Can parents make a difference and turn a non-reader into an avid reader? The answer is yes!

Parents already know that books are vital to their child's scholastic achievements, and developing life skills. It can be disappointing when your child expresses absolutely no interest in reading. However, you can change that by coming up with new and interesting ways to 'package' the art of reading. Reading is a skill, just like any other skill. It has to be introduced, nurtured, and developed. Imagine trying to play championship tennis when you can barely hit the ball? Children don't enjoy what they can't do. And when reading is difficult, they shy away from even coming near a book. Turning your non-reader into a reader will require your participation and encouragement every step of the way.


• A good way to begin is to actually assess your child's reading level. If it's below par, then that's one reason why he or she isn't keen on books—books are the enemy, boring, a problem. Have your child read a page or two from a variety of books. Make a list of the words they find easy/hard/not understood. Once you have an idea of their level, based on vocabulary skills, then you can move forward. In fact, to build your child's confidence, perhaps begin with a book for a younger age. Your child will skim through it, feeling proud at having finished and understood it, and you can offer praise by saying, "Look how easily you managed that! Shall we try something else?"

• A book can appear quite a formidable object to a non-reader. Begin small. Start with a thinner book, not some great tome, and say, "I bet we'll finish this quickly." Then let your child read the book in bite-sized pieces. Don't try for ten pages—read only four or five pages. Your child will feel this is not a huge task after all.

• Reading aloud is something that all parents should do, regardless of children's age. Most children really love that special time when Mom or Dad comes in to say good night. You can say, "Hey! I've got something really exciting here. Want to hear some?" Anything to delay turning off the light, your child will say (of course) "Yeah!" You can make this session into something really memorable by acting the parts and using your Repertoire of Funny Voices, but more importantly, stop at a really exciting point, just when the hero is about to be plunged into mortal danger. Close the book and say, "Gosh! I hope he survives. We'll have to wait until tomorrow to find out." Generally, no kid can go to sleep without confirming their hero is indeed still alive…

• Praise and admiration boost a child's confidence. You can do this by letting friends and family members know just how well your child is doing. "It's amazing how many pages (child's name) is reading every day now!" Soon your child will be the one to suggest reading. Use the time together to understand your child's thought processes, and structure the book choices around what really sparks their interest.

• Get your child their own library card and encourage them to begin choosing their own material. Buying book vouchers instead of other kinds of gifts will encourage your child to start building their 'own' collection of cherished books.

• Go slowly—tennis champions aren't made overnight….

Book Review: Guinevere: On the Eve of a Legend

The Arthurian legends have timeless appeal and Cheryl Carpinello's book Guinevere: On the Eve of a Legend is no exception. As an educator dedicated to encouraging reluctant readers, and having taught the legends of Arthur to high school classes for nearly 20 years, the author knows her stuff and her love of the legend shines from every page. Although much has been written about Arthur both as boy and king, and books have been devoted to the adult Guinevere and her ill-fated marriage to Arthur, this book comes as a surprise by introducing Guinevere as a young girl. In fact, our heroine is truly on the eve of a legend as the book centers around Guinevere's 13th Birth Day, the turning point for her, when she crosses over from being a child to a young woman. We find Guinevere in the opening pages having the time of her life. With her friend, seven-year-old Cedwyn, she spends most of her time playing, roaming the castle grounds and occasionally the forest, hunting for rabbits or mythical creatures. But life has plans for her, as Guinevere finds out, and life's plans, a combination of what her father and the wizard Merlyn have decided for her, do not sit well with this fiery-tempered and independent young girl. Upon hearing she will be betrothed to the young brave King Arthur and then married to him on her fifteenth Birth Day, Guinevere decides to run away from home. She is not interested in being married and is even less interested in becoming a queen. Her attempt at fleeing is short-lived, partly because Cedwyn's legs are too short to do much running, partly because foraging for food in the wilds loses its appeal very quickly, and partly because Guinevere realizes that she must eventually grow up and grasp her destiny with both hands. In this coming-of-age story, her friend and advisor Merlyn is there to guide and instruct her. With magicality, tenderness, and spinning a sense of enchantment, Merlyn uses the teachings of legends and the forest to illustrate the lessons one must face in life. In this way Guinevere realizes that if she enjoyed being a princess so much, it is just a small step to enjoying being a queen. She also understands how much her father loves her and that her happiness is all he desires. Besides, she still has two whole years to enjoy before having to really grow up.


Cheryl Carpinello's take on the Arthurian theme is unique and enchanting. Her descriptions of everyday life, food, behavior, weapons, and attitudes of the early Middle Ages display a wealth of research. Information is subtly introduced to enhance the story and does not overpower the reader. Her descriptions are rich, palpable, and appropriate to whatever scene one reads. The moment when the children see the unicorns is one of poignant magicality. The scene with the brachet, the rabbit, King Pellinore, and the hapless Painted Dragon is roaringly funny! Cheryl Carpinello has created a book along the lines of The Once and Future King, with the same kind of appealing humor and dry wit in her Merlyn. She has included an interesting glossary for young readers to fully enjoy their understanding of an historical environment; as well as Q and A for educators, and a recommended reading list. I look forward to reading Cheryl's next book Young Knights of the Round Table: The King's Ransom.

You can read more about Cheryl on
http://www.beyondtodayeducator.com http://carpinelloswritingpages.blogspot.com

How Publishing Works (in New York!)

The problem with many writers is that they don't understand how publishing works. I am sure that many still are exactly like I was. I wanted to write a book, so I wrote one. Then I naively assumed an agent would immediately put me on his/her books, they'd get me a publisher in as much time as it takes to sharpen a pencil and BOOM! pretty soon I would be raking in the dollars. Of course, soon the rose-coloured spectacles were yanked away and I had to face the reality of doing it all myself. So, you're not alone. Publishers are a strange kind of animal. The more you understand them, the easier it becomes to accept that there are many reasons why your book has not been snapped up … yet! (Note the yet!) In addition, times have changed and there are now successful e-authors who have made a huge amount of money in e-publishing by themselves.

When it comes to being competitive in publishing, it's important to know as much about the landscape as you possibly can. Because regardless of how you publish, it's important to have a clear understanding of the publishing landscape in general. While you may not work within the traditional publishing model, you should always be aware of new models emerging, new trends, and publishers breaking new ground. For example, did you know that a few select publishers are starting to dabble in self-publishing? It's big news in the industry and when you keep your head in the market, you'll be able to stay in tune with what's happening out there.

We all know what the big six are good at. They know how to produce a quality looking book and get it into bookstores. They know the publishing landscape, and they know how to get a title to market. But making yourself and your book competitive is not about understanding the strengths of these publishers, but understanding their weaknesses. To know where they miss the boat is to gain access to a market segment and marketing ideas that you might have overlooked.

Weakness #1: New York Publishers Don't Think Outside the Mainstream

Publishers have particular criteria they look for in a successful book; the first is mainstream appeal, which is understandable since they have to appeal to a larger bookstore-driven market. If you have a book that is outside the mainstream, this is actually good news, unless you're trying to find a major house to pick you up. The idea here is to understand that traditional publishing dominates the mainstream, but it's the niches that tend to do very well. You'll see these books in places like the Writer's Digest book collection and smaller, off-the-radar publishing houses.

Weakness #2: New York Publishers Don't Do Consumer Research

Most publishers (not all) do not do consumer research. How do publishers know what to publish? They often rely on bookstores to direct their attention, as well as trends, both cultural and celebrity. What does this mean for you? If you have access to consumer data, you are light years ahead of the big six. This doesn't have to be an exact science, either. Sometimes just having a mailing list on your website or even having a website where you interact with your consumer is sufficient. What this also means is that if you have access to this data and you are publishing mainstream, you are a very valuable writer to any publisher out there. Having access to this data is crucial for most of us and seen as a bonus when a publisher is considering a manuscript. One of the reasons you should get online early and have a mailing list is that the sooner you jump into the fold, the quicker you can start gathering this information.

Weakness #3: New York Publishers Don't Publish to Niche Markets

Niche markets have no appeal to publishers and ironically, that's where the trend of successful authors is headed: into the niches. Chris Anderson addressed this in his book The Long Tail: niches can be powerful but New York publishers stay away from them.The popularity or lack thereof isn't the reason that these publisher divert from printing these titles. It's because their entire model is set up to cater to mainstream product, so to slot some obscure, niche work in there would never work.

Weakness #4: New York Publishers Don't Sell Direct to Consumer

Publishers don't sell from their websites; many have tried and failed. Why? Because the publisher isn't the brand, the author is. This is starting to change in some areas as publishers seek to bypass Amazon and gather their share of the consumer market. Most consumers don't really identify with a publisher as much as they do an author or a trusted online shopping portal like Amazon or BN.com. What this means to you is that if you can sell direct to consumer and bypass the traditional consumer model, you might actually do better than if you try to compete in a cluttered sales space. The other option (and usually most preferred option) is that authors sell from their own websites as well as from Amazon and other online stores.

Weakness #5: New York Publishers Only Promote Their Authors to the Top 30 Media Markets

When publishers develop marketing plans for their books, they don't look at markets that aren't in the top 30 (the list of top 30 media markets follows below). What does that mean? Simply that if you're in one of those markets, you might want to consider promoting there as well as in any outlying areas that aren't considered "top markets," especially during heavy promotional seasons. While it might seem discouraging to try to compete with a major publishing house if you live in Los Angeles or New York (both are top five markets), keep in mind that there are a number of markets not even on this list. For example, if you live in Los Angeles, maybe you want to saturate the Orange County market. It didn't make the list but it's close enough to the Los Angeles area that it could affect interest there as well. In order to succeed in publishing, you must have a working knowledge of all facets of the market. Understanding traditional publishing is one of them.

Knowing the landscape and marketplace will position you for success and you likely won't get caught off guard by a stumbling block or situation that could have been avoided. Know your market - the more you do, the faster you will succeed!

Top 30 Media Markets (US) (according to Nielsen, accurate as of 2009)
1.) New York
2.) Los Angeles
3.) Chicago
4.) Philadelphia
5.) Dallas/Fort Worth
6.) San Francisco, Oakland, San Jose
7.) Boston
8.) Atlanta
9.) Washington, DC
10.) Houston
11.) Detroit
12.) Phoenix
13.) Tampa, St Petersburg
14.) Seattle-Tacoma
15.) Minneapolis, St Paul
16.) Miami, Ft Lauderdale
17.) Cleveland, Akron
18.) Denver
19.) Orlando, Daytona Beach
20.) Sacramento, Stockton, Modesto
21.) St Louis
22.) Portland, OR
23.) Pittsburgh
24.) Charlotte
25.) Indianapolis
26.) Baltimore
27.) Raleigh-Durham
28.) San Diego
29.) Nashville
30.) Hartford & New Haven

So, the first step to your writing success is understanding the publishing landscape. Best of luck with whatever publishing route you choose!

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.