Rob Meyerson's Blog, page 2
February 18, 2021
Q&A with Sruthi Sadhujan of Hyperakt
Sruthi Sadhujan is Director of Strategy & Accounts at Hyperakt, a social impact studio based in Brooklyn with clients like ACLU, Bill & Melinda Gates Foundation, Google, Unicef, United Nations, NAACP, and TED. At Hyperakt, Sruthi has built the studio’s strategy department to become a core element of its design philosophy. Throughout her career, Sruthi […]
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February 1, 2021
Introducing the Brand Personality Cards
Click here to buy a deck of all 36 Brand Personality Cards A few months back, I posted a little Instagram carousel about the brand personality cards I created for a client in Singapore. I’ve finally gotten around to recreating them, and you can now buy a deck or download a free, printable version of […]
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December 23, 2020
Our top content of 2020
Taking a look at the analytics and stats, I’ve compiled some lists of “top content of 2020”—i.e., most viewed or listened to. Unlike last year‘s, this year’s lists feature the content that received the most clicks or plays within 2020, irrespective of when it was created. Of course, that means some of the most recent […]
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December 14, 2020
Q&A with Jos Harrison of RB
Jos Harrison is the Global Head of Brand Experience & Design at RB (formerly known as Reckitt Benckiser), the global consumer goods company behind brands like Lysol, Finish, Clearasil, Durex, Airwick, Vanish, and Harpic. At RB, Jos champions the role of human-centric design and creative business leadership, providing strategic tools and creative direction as well as […]
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December 2, 2020
Some thoughts about brand personality
Soft. Hard. Spiky. These three words, spoken by a consultant I hired while leading brand strategy for FutureBrand in Southeast Asia, were some of the first I’d heard used to describe a theory of how to “correctly” select brand personality traits. The idea, as I understand it, is that brands should have (at least) three […]
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October 5, 2020
Q&A with Jacob Cass of JUST Creative
Jacob Cass is a designer, strategist, educator, and business coach. He founded JUST Creative, which is both a branding/design consultancy and an industry-leading blog. His past clients have included Nike, Disney, Red Bull, Jerry Seinfeld, VitaminWater, and the city of San Francisco. Jacob also co-hosts a podcast, JUST Branding, and leads his own mastermind group, […]
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September 28, 2020
You don’t need that exact dot-com domain
Read through a list of “tips for naming your company,” and, almost without fail, one piece of advice will revolve around ensuring the exact dot-com domain name is available. For example, the fourth of “12 Tips For Naming Your Startup Business“ in Forbes is “Get the .com domain name.” This advice comes from an executive […]
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