Tom Funk's Blog, page 7
March 11, 2010
March 10, 2010
The SCOOTER Store Named to Fortune's Top 100 Workplaces
[image error]Congratulations to our friends at The SCOOTER Store, which was named (for the second straight year) to Fortune magazine's list of "100 Best Companies to Work For."
"Celebrations are a way of life at this returnee to our list," writes Fortune, "from quarterly pep rallies to daily birthday parties. Forty percent of employees are salespeople who earn commissions based on their performance."
The SCOOTER Store ranked number 38 on the list. Founded in 1991 by Doug and Susanna...
March 4, 2010
Beau Ties of Vermont Re-Launches Website on CommerceV3 Platform
Timberline recently worked with Beau Ties of Vermont to relaunch its website on the CommerceV3 software platform.
Beau Ties began in 1993 as the bow tie experts, handmaking superior silk bow ties -- and later adding cummerbunds, ascots, and cravats to their product line. Now, some 100,000 customers later, they have obviously struck a nerve with "bow-tie deprived guys."
Congratulations to Bill Kennerson, Deb Venman, Justin Perdue and the rest of the Beau Ties crew on their...
Web Analytics Wednesday
Epik 1 is hosting another Web Analytics Wednesday event in Burlington, Vermont at 156 Bistro.
"Join us for the resurgence of Web Analytics Wednesday in Burlington Vermont," writes Epik founder Dave Winslow. "Last year we had a strong following and are hoping to spark it again. Well have a featured speaker, drink specials, giveaways and lots of chatter around analytics in 2010!"
March 3, 2010
Web Analytics Tools to Measure Your Social Media Program
When it comes to their social-media efforts, companies are chucking a lot of pasta at the wall, hoping some of it will stick.
The long Phase One in the emergence of social media, say 1999 to 2006, was a period of social networking for people, not companies. From the founding of Napster (1999), Friendster (2002), MySpace (2003), Facebook (2003), Second Life (2003), Flickr (2004), and Twitter (2006), social networking was principally a landscape for people to connect and communicate with ...
March 2, 2010
Congratulations to Bob Allen, DMA Interim Prez
[image error]The travails of the DMA of late have not been pretty to watch: Member discord, a proxy battle waged by a dissident board member, the resignation of president John Greco.
Enter Bob Allen, who in early February took the reins as interim CEO and President. For 23 years the President and CEO of The Vermont Country Store, Bob led the company's transition from a somewhat sleepy catalog business to a rapidly growing multichannel merchant doing an ever-increasing share of its business online.
...
February 3, 2010
Google would like to have access to your location
Internet Explorer users with the Google toolbar are seeing something new: They're being prompted by Google to "share their location."
"Google would like to have access to your location," reads the alert, appearing atop Google results pages. "The Google Toolbar will periodically use the network to keep your location up to date." Beside the message is a big button labeled "Share my location" and a smaller one labeled "Don't share."
What does this mean? Should you agree to share, or o...
February 1, 2010
Do Blondes Have More Fun? Dunno, But They Generate 79% More Click-Through
Alicia Morga is a leader in Hispanic marketing -- especially in using online media to reach U.S. Hispanics. She's the founder and CEO of Consorte Media, and before that she earned her stripes in the VC world and as VP Operations at Napster.
"I have a JD from Stanford Law School," she writes, "but last week I found myself outlining a banner ad strategy to test different images of women leaned over cars as a means of driving traffic to an auto site."
Her blog post Sex and Autos
Unable to View this Email?
People! Why are so many email marketers still making the mistake of kicking off the text of each and every promotional email they send with the line "Unable to view this email? Click here to view..." or words to that effect?
What's wrong with this picture?
You're using the most premium real-estate in your email to solve a problem that doesn't exist.
Okay, you're trying to give your customers an alternative to viewing your message in an email client that "breaks" your nice html...
January 19, 2010
DMA President John Greco Resigns, Effective Immediately - Search Opened for Successor
We received word from the Direct Marketing Association (DMA) just minutes ago that longtime -- but embattled -- president and CEO John Greco has resigned, effective immediately.
A search for Greco's replacement is underway.
