Edd Applegate
Goodreads Author
Member Since
February 2021
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Strategic Copywriting: How to Create Effective Advertising
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published
2004
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10 editions
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
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published
2006
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8 editions
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The Ad Men and Women: A Biographical Dictionary of Advertising
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published
1994
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2 editions
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Literary Journalism: A Biographical Dictionary of Writers and Editors
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published
1996
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4 editions
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Personalities and Products: A Historical Perspective on Advertising in America
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published
1998
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3 editions
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The Rise of Advertising in the United States: A History of Innovation to 1960
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published
2012
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10 editions
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Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers
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published
1997
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Muckrakers: A Biographical Dictionary of Writers and Editors
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published
2008
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7 editions
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Print and Broadcast Journalism: A Critical Examination
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published
1996
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2 editions
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American Naturalistic and Realistic Novelists: A Biographical Dictionary
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published
2001
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