Aruna Gobalan's Blog, page 13

The Little Things Matter: Five Little Ways to Spread Joy

Never underestimate the big importance of little things – Matt Haig, The Midnight LibraryA successful ad campaign based on little thingsIn 2012, Olivari Olive Oil, an international Olive Oil brand, decided to enter the already-competitive US olive oil market. To launch the brand in the US and increase its brand awareness, the ad agency Twofifteen […]

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Self-awareness: Why We Need To Stop Taking Ourselves Too Seriously

That feeling of "what on earth was I thinking" when you remember something embarrassing you said or did is universally unpleasant. But it comes with a silver lining. Seeing our own errors in judgment is a sign of progress and a testament to improved self-awareness. We just need more of it in our lives.Henry FordIn […]

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What Doesn’t Kill You Makes You Stronger

Canadian educator Laurence Peter once said, "Fortune knocks but once, but misfortune has a lot more patience." Truth. We try to play safe to avoid adversity in life, even though growth is interminably linked with growing pains in the natural order of things. Instead of fighting adversity, embracing mild stress and minor setbacks can be […]

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Voluntary Simplicity: How To Not Let Stuff Rule Us

There is no dearth of material on minimalism—books, podcasts, blogs, shows. It can be addictive to watch someone on a Netflix show discard 90% of their possessions and still be left with a fairly cluttered space. But the reasons to simplify and declutter go beyond healthy bank balances and walkable spaces. Social scientists Elgin and […]

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Don’t Spend Major Time on Minor Things

Have you been trying to get fit, start a business, or learn Korean but have instead become an expert beatboxer or pen twirler? First, congratulations—beatboxing and pen twirling are impressive skills, regardless of what others say. But, yes, you, like me, may also be a master of spending “major time on minor things.” (Motivational speaker […]

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The Weight of Expectations

We are all walking bundles of expectations. We have expectations of ourselves and others, and we feel bound and pressured by what others expect of us. All of this collective weight of expectations really just does one thing—it makes us irritable, angry, and disappointed because, let's be honest; eventually, we'll fall short, at least on […]

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Altruism Is Necessary: Why and How To Curb Our Inherent Selfishness

Singapore has a law called the "The Maintenance of Parents Act." This law provides elderly parents who can't support themselves a legal channel to seek maintenance from their children who are capable of helping them but won't do so. Is the mere existence of such a law a clear sign that we humans are an […]

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Personal Productivity: It’s Not About Cramming as Much as You Can into Your Day

Productivity, as defined originally in economics, is a measurement of the rate of output per unit of input. It didn't take long for that concept to spill over to popular culture in the form of "Personal productivity," which is really a measure of how efficiently and consistently a person can complete an important task. Unfortunately, the […]

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The Power of Movement: How Creativity Flows When the Legs Move

In 2014 Frederic Gros, a professor of Philosophy at the University of Paris, published his book, A Philosophy of walking, which became a surprise bestseller and was later translated into English. In the book, Gros describes how some of the most original thinkers of our times relied on the power of movement to come up […]

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Women’s Rights: The Long Road From “Not a Person” to Gender Equality

In a speech in 1982, British Prime Minister Margaret Thatcher said, "The battle for women's rights has largely been won." I guess you could call Thatcher an extreme optimist. Gender parity has been and continues to be a hot-button issue. We've come a long way in the last few centuries, but we still have ways […]

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