Alan M. Siegel's Blog, page 19

CMO Panel: Brand Experience

Margaret Molloy was joined by Jonnie Cahill (CMO, Heineken USA), Dean Aragon (CEO & Vice-Chairman, Shell Brands International), Meenu Bagla (CMO, Cyient), Mark Brennan (Head of Marketing, AIB), and Mette Munk (Head of Group Branding, Design & Digital Communication, Danfoss). The panel discussion explored how to maintain consistency and authenticity, “storydoing” versus storytelling, not getting sidetracked by jargon and technology and focusing on B2H-business to human interactions. CMOs also shared their commitments to taking customer experience to the next level.

 

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CMO Panel: Pride 2021

Margaret Molloy was joined by Thomas Ranese (VP, Global Marketing, Uber), Bradford Shellhammer (VP, Buyer Experience & eBay for Charity, eBay), Rachel Tipograph (CEO & Founder, MikMak), Walter Frye (VP, Global Brand Engagement & Design, American Express), and Mark Harrop (Head of Communications (GCS Flex), Cabinet Office). The panel featured a conversation with LGBTQ+ and ally executives. During the extensive conversation, panelists reflected on how brands observe Pride Month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action; and how to meaningfully show up for the LGBTQ+ community throughout the entire year-not just in June.

 

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Unlocking Brand: Together, we are OneTen

In this episode, our President for the Pacific Rim, Jason Cieslak, and our Group Director of Naming, Aaron Hall were joined by Maurice Jones, CEO of OneTen to discuss the brand’s evolution and how we partnered with the coalition to help brand the promise of economic empowerment for Black talent in America.

 

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CMO Panel: CMOs on Corporate Public Boards

Margaret Molloy was joined by Cammie Dunaway (Independent Director, Planet Fitness + Red Robin & CMO, Duolingo), Mike Linton (Independent Director, loanDepot & CRO, Ancestry), Zena Arnold (Independent Director, EZCORP & Chief Digital and Marketing Officer, Kimberly-Clark), Nina Bibby (Non-Executive Director, Barratt Development & former CMO, O2), Sonita Lontoh (Independent Director, sunrun + TrueBlue & CMO, Personalization, 3D Printing and Digital Manufacturing, HP), and Richard Sanderson (Marketing, Sales and Communications Practice Leader, Spencer Stuart) for Siegel+Gale’s Future of Branding CMO Panel: CMOs on Corporate Public Boards. The conversation unraveled the mystery of CMOs and corporate governance. Panelists discussed the unique value a CMO brings to a public board, how marketing leaders can prepare for and obtain their first board role and how serving on a public board can inform their day job, ultimately benefiting the brands they lead.

 

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CMO Panel: Silver Economy 2021

Margaret Molloy was joined by Michelle Froah (SVP, Global Marketing Strategy and Sciences, MetLife), Kerry-Ann Betton Stimpson (CMO, JMMB Group Jamaica), Michael Joseloff (CMO, Fortune), Sonita Lontoh (Global Head of Marketing, Personalization, 3D Printing and Digital Manufacturing, HP), Russell Barnett (MD + CMO, My/Mochi) and their parents or mentors.During the intergenerational conversation, the panel challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building-and maintaining-trust is paramount among this demographic.

 

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CMO Panel: Gen Z

Margaret Molloy was joined by Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel featured a conversation with five teenagers and their marketing leader parents. It explored how brands can excite or alienate young consumers.

 

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CMO Panel: Hispanic Heritage + Inclusive Storytelling

Margaret Molloy was joined by Cynthia Kleinbaum (VP of Marketing, Online Grocery, Membership and Mobile Apps, Walmart), Rich Orosco (EVP, Brand & Community, Los Angeles Football Club), Liliana Torres (Global Head of Marketing Activation-Electrification Business, ABB), Eduardo Conrado (EVP, Chief Strategy and Innovation Officer, Ascension), Gabriela McManus (Serret-Campos), (SVP of People Operations, Drizly), and Tania Missad (SVP, Global Research, Insights & Analytics, WarnerMedia) for the inaugural Hispanic Heritage & Inclusive Storytelling edition of Siegel+Gale’s Future of Branding series.

During the conversation, panelists discussed understanding the nuances of the Hispanic marketplace, infusing culture year-round in a brand’s offerings, authentic storytelling that resonates with this rapidly evolving market, why DE&I is a responsibility for all marketers and the major mistake brands make when categorizing the 60.5 million Hispanics in the U.S. as a monolithic group.

 

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Enduring Brands

Margaret Molloy was joined by Brian Kenny (Chief Marketing and Communications Officer, Harvard Business School), Peter Jensen (Chief Brand, Innovation & Marketing Officer, Moleskine), K. Patrick Davis (SVP, Head of US Laundry & Home Care, Henkel), Paul Fletcher (Head of Marketing, Coutts) and Karen Kozak (VP, Global Brand, Cargill). The panel explored how enduring brands risk falling behind by resting on their laurels, the importance of trust in products, and why brand should be treated as an investment, not as a spend. CMOs also shared their commitments by answering the following question: “What has COVID taught you about relevance, and what is your commitment to maintaining that relevance for your brand?”

 

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CMO Panel: Opportunity for Creativity

Margaret Molloy was joined by Judy Lee (Global Head of Experential Marketing, Pinterest), Peter Giorgi (CMO, Celebrity Cruises), Sven Rudloff (VP, Brand and Channel Management, Uniper), Chris Graham (Director of Marketing, Planning and Communications) and Souad AlSerkal (VP, Strategic Communications, Tabreed). The panel explored how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued.

 

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Liz Olsen: Are you ready for Generation Z?

In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z­people born from 1995 to 2010­­–now moving into the workforce and starting to earn a level of disposable income, its constituents will undoubtedly be the target focus of many brands.

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