Mike Michalowicz's Blog, page 38
February 10, 2021
Mike’s Likes – And an impressive sense of balance!
What are some things that are inspiring you lately?
This week I am going out on a limb and displaying some balancing skills. Happy to report no authors were injured in this video!
And, I wanted to share some more of my favorite things in no specific order.
My balance board. I love this thing. 1, I have actually mastered it. 2, It builds core strength. 3. I can use it while I work! Have you ever used a balance board? Even better if you bought it from a small business! Extra points if you post it in the comments!
Now for some more of my favorite books off my shelf:
Influence, The Power of Persuasion, written by Robert B. Cialdini, Ph.D. delves into the psychology behind the reasons people say yes. But, this isn’t a book about how to sell for the sake of selling, and is a deeper exploration in how to apply methods in your business and personal lives in an ethical, integral manner. “Persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.” (TRUE!) – Robert B. Cialdini, Ph.D.
The Alter Ego Effect, by Todd Herman (another mindset geek like me!) is another game changer. In The Alter Ego Effect, Herman shows you how to activate the Heroic Self already nested inside of each of us, through countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives and historical figures. He reveals that you may not be using those traits in the moments when you need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter-Egos.
““Cary Grant once said, “I pretended to be somebody I wanted to be until finally, I became that person. Or he became me.””. – Todd Herman
Stay inspired!
-Mike
PS – I invite you to get in on the courses I have created for you to help you reach your potential, and more.
PSS – Get the free resources for Profit First. From a Profit First One Sheet to finding banks to open your accounts in, it’s there waiting for you!
Remember – Profit is not an event. Profit is a habit!
Join the journey More Mike on Instagram
Check out our fresh new podcast! Mike Up In Your Business
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February 5, 2021
Your public declaration
Have you ever had a goal that you set for yourself, and once you told someone you realized, “Oh man, I better do that now!”?
That’s the power of a public declaration. It all goes back to accountability. My team and I have a few accountability avenues such as professional and personal goals written out by our desks and an exercise text group. And, it’s not just about accountability. By telling each other what we want, we automatically get support from each other. Not too shabby.
Wishing you a successful week! You’ve got this!
-Mike
The post Your public declaration appeared first on Mike Michalowicz.
February 2, 2021
What’s your daily different?
This is such a small example, but check out the video ask I mock myself for your benefit and ask, what is your “different”?
What do you that’s different from all the others? At work or play, do something different daily, and watch your creativity grow.
You’ve got this!
-Mike
The post What’s your daily different? appeared first on Mike Michalowicz.
Do Different – Marketing
If you want to stand out, if you want to serve your clients better than anyone, you must be different.
“The lack of marketing—good, effective, different marketing—is the driving reason for small business mediocrity and stunted growth. Too many great products and services languish in obscurity.”
This is the first line in my next book, Different is Better. I hope it hits home with you, because it’s crucial for you to understand in order to move your business forward.
The world is changing. And we need to keep up. How do you plan on standing out from the others in your industry? Here are some things to keep in your mind (and move your, uhm, business):
Marketing is your responsibility – First, you must adhere to this statement as law. There are plenty of reasons to stop yourself from marketing, but for now, I will call them excuses. (I know, ouch.) You have a business because you have a wonderful product that will serve your community of customers and clients. How do you expect to serve, if you won’t even attract their attention? Marketing isn’t about you alone. It’s about your family, your clients and the world at large. If you offer something that serves, you must make everyone aware of it. Here’s a little more about moving past marketing trepidation: Click hereThe DAD Framework – Any marketing you create, I want you to ask yourself, “Does Dad Approve?”. You need a system for your marketing When you’re embarking on a new way of doing things in your business it can get a little overwhelming. Because of this I created The DAD Framework. Here are the highlights:Differentiate – Get your prospect’s attention. Are you differentiating yourself from others in your industry? Do your customers take notice? You must do something that is radically different. If you do what everyone else is, it’s common noise and you will blend in. Attract – Engage your prospect. Get the right audience compelled and interest in the opportunity that’s in front of them. Direct – What do you want your prospects to do now that you have their attention? What is the step you want them to take? Is it “Buy Now?”. Maybe it’s a more reasonable ask. Ask too much, it could turn them away. Ask too little, it could take them too long. So be careful to maintain a balance.3. What is your “est”? Are you the smartest, funniest, or the cheekiest? What is your “est” that you can use as an angle in your marketing? What is an amplification of who you are already, naturally. And if you are in the marketing department, what “est” most represents an amplification of your company’s values?
These are just a few tips to get you started on finding your different, and getting you on track to marketing with the different is better mentality. Do not be afraid to stand out, and ultimately, serve your clients better than anyone else.
Be different! You’ve got this!
-Mike
PS – I invite you to get in on the courses I have created for you to help you reach your potential, and more.
PSS – Get the free resources for Profit First. From a Profit First One Sheet to finding banks to open your accounts in, it’s there waiting for you!
Remember – Profit is not an event. Profit is a habit!
Join the journey More Mike on Instagram
Check out our fresh new podcast! Mike Up In Your Business
The post Do Different – Marketing appeared first on Mike Michalowicz.
January 29, 2021
Mike’s Likes: John Ruhlin talks about thoughtful gift giving in Giftology
My team and I are always sharing books and products that make our professional and personal lives better. I thought I would do the same with you!
This week I wanted to share…drumroll please!
Girl Wash Your Face, by Rachel Hollis, may not be written specifically for entrepreneurs, but man, it’s an eye opener. Rachel shares her own experiences, connects with you as a human, and then lends some empowering, get unstuck wisdom. She reminds us that we must shed those lies we have told ourselves that hold us back. And, Rachel provides my favorite, systems (pan to fan boy), to move forward.
“Regardless of how you were raised or what you were taught to believe, you get to decide where your story goes from here.” – Rachel Hollis
John Ruhlin’s Giftology has changed the way my team and I give gifts. John explains that it’s not just the thought that counts when giving gifts, but the thought that we put into the act of giving. We’ve taken this ball and run with it in our office and personal lives, and I hope you do to. It is one of the most effective ways to let people know you’re thinking of them specifically.
“Personalization is what turns an ordinary gift into an extraordinary one”. – John Ruhlin
I can’t wait to share more likes with you. Leave a comment or send us an email with yours!
-Mike
PS – I invite you to get in on the courses I have created for you to help you reach your potential, and more.
PSS – Get the free resources for Profit First. From a Profit First One Sheet to finding banks to open your accounts in, it’s there waiting for you!
Remember – Profit is not an event. Profit is a habit!
Join the journey More Mike on Instagram
Check out our fresh new podcast! Mike Up In Your Business
The post Mike’s Likes: John Ruhlin talks about thoughtful gift giving in Giftology appeared first on Mike Michalowicz.
Mike’s Likes
My team and I are always sharing books and products that make our professional and personal lives better. I thought I would do the same with you!
This week I wanted to share…drumroll please!
Girl Wash Your Face, by Rachel Hollis, may not be written specifically for entrepreneurs, but man, it’s an eye opener. Rachel shares her own experiences, connects with you as a human, and then lends some empowering, get unstuck wisdom. She reminds us that we must shed those lies we have told ourselves that hold us back. And, Rachel provides my favorite, systems (pan to fan boy), to move forward.
“Regardless of how you were raised or what you were taught to believe, you get to decide where your story goes from here.” – Rachel Hollis
John Ruhlin’s Giftology has changed the way my team and I give gifts. John explains that it’s not just the thought that counts when giving gifts, but the thought that we put into the act of giving. We’ve taken this ball and run with it in our office and personal lives, and I hope you do to. It is one of the most effective ways to let people know you’re thinking of them specifically.
“Personalization is what turns an ordinary gift into an extraordinary one”. – John Ruhlin
I can’t wait to share more likes with you. Leave a comment or send us an email with yours!
-Mike
PS – I invite you to get in on the courses I have created for you to help you reach your potential, and more.
PSS – Get the free resources for Profit First. From a Profit First One Sheet to finding banks to open your accounts in, it’s there waiting for you!
Remember – Profit is not an event. Profit is a habit!
Join the journey More Mike on Instagram
Check out our fresh new podcast! Mike Up In Your Business
The post Mike’s Likes appeared first on Mike Michalowicz.
January 22, 2021
A Rallying Cry to Market
Set aside your fear.
So many of you are afraid to market right now. Afraid to stand out. That’s normal, you’re only human after all. The thing is, if you don’t make smart marketing moves, your business isn’t going to get recognized. Worse yet, your clients won’t be served. Not by you, anyway.
Your offerings are critical to your potential customers. They need you. So get in front of them before your competition does. Competition who may not serve your clients as well as you do.
Maybe you need to be reminded of your mission. You know mine – to eradicate entrepreneurial poverty. You know it’s my mission because I am out there letting people know how I can serve them. Do I wonder if the time is right? Sometimes. Here’s the thing the time may not be right for everyone, but it will definitely be right for someone.
My mission (and my team’s) is more important than anything else that we think stands in our way of marketing and getting out there.
I call on you to take action now. Make your mission your rallying cry! Your prospects are being underserved right now. Make your mission to serve your clients bigger and more important than your fear.
What are the roadblocks you think are standing in your way of marketing? If you’re not marketing right now, you need confidence boost, and you need to channel that into your marketing. Remember these two things:
Confidence is key – If you’re feeling under confident about getting out there, you have to get out of your own way for the sake of your business as well as your customers. If you aren’t confident about your offering, that’s another thing all together. It may be time to revisit the structure of your offering. But, if you feel that your service is in tact, stand tall! Get out there! Shed the things that are blocking you from your mission. No one every got injured because they took a step when they were lacking confidence. Just the opposite. Taking that one step forward will only increase your confidence. And speaking of confidence, your clients? They are going to sense how you feel about your business. You need to be able toYour offering is a service – Do you have to make sales? Absolutely. But remember, the craft of sales goes beyond a monetary exchange. When you sell to someone, you’re building a relationship based on trust. Your customer trusts you to provide them with the best service out there. They chose you over your competitors. Make sure you are showing them why. Remember that above all, you are serving your clients.Remember, your responsibility to market, to serve your clients, is far bigger than any fear you have.
You’ve got this!
-Mike
P.S. I invite you to get in on the courses I have created for you to help you master your confidence and selling strategies.
P.S.S. – Get the free resources for Profit First. From a Profit First One Sheet to finding banks to open your accounts in, it’s there waiting for you!
Join the journey More Mike on Instagram
Have you listened to the fresh new podcast? Check out Mike All Up In Your Business today!
The post A Rallying Cry to Market appeared first on Mike Michalowicz.
January 15, 2021
Marketing Now – 3 Best Strategies
If your customers are failing to find you, it’s time to change your marketing.
You have a remarkable business. Your clients need you. Get the word out!
What will move your business forward is your marketing. I realize that sometimes it doesn’t feel like “the time” to market. But, and I cannot emphasize this enough – marketing in any environment is necessary for the survival of your business. And, effective marketing is also imperative so you can reach your customers and truly serve them.
Three of my go to marketing strategies I employ to stay on the marketing track are:
Be consistent – One big email blast isn’t enough. You need to continuously, market. This is an every day endeavor. Remember what I said about Atomic Habits? It’s worth noting here that it’s the consistent, small steps that will deliver the big results you want for your business. There’s not going to be a windfall moment from one ad or email. You have to communicate with your clients often. Nurture that relationship. Let them know how you can serve them. Not once, but going forward.Deadlines, deadlines – Accountability is king here. Set a deadline for your commitment to marketing your business. Decide how you will target your audience and what the deadline is. Then every day, set time aside to chip away at it. When you consistently work at something each day, not only is it less overwhelming in the long term, your efforts will be rewarded.Be confident – Is your offering the best product out there? Do you know your community of clients will be best served by you? Then show it! Now is not the time for excuses. If you don’t get out there and serve your clients, some other business (not yours!) will.It is the consistent effort that brings results. It’s challenging, I know, because in the interim you may not see the final result of your work. It can and will feel intangible at first. But it’s been proven time and time again that it’s the small, consistent efforts that will get your tangible results.
You’ve got this!
-Mike
P.S. If you have an exceptional offering, yet no one ‘gets it,’ you need to check out Matthew Pollard’s
new book, The Introvert’s Edge to Networking.
Click here to download the first chapter free.
If you like the first chapter, you’ll love the rest of the book.
Purchase your copy of The Introvert’s Edge to Networking today.
The post Marketing Now – 3 Best Strategies appeared first on Mike Michalowicz.
January 13, 2021
Set Your Atomic Habits
We just had our quarterly retreat. And while there was some good fun, including a murder mystery (I didn’t do it), we also got down to the nitty gritty. We asked each other, and ourselves – Are you creating better habits to achieve your goals?
Gulp.
At our retreat a year ago, we created goal boards and hung them up on a wall in the office for all to see. We had that accountability right on the WALL, people. We would see the boards every day. Until, well, March at least. The point is, we verbalized and visualized our goals. When it came time to report it if we had achieved each goal it was a mixed bag. Some of our goals were met (Yay!), some of our goals were on hold thanks to a sneaky pandemic (NOT yay) and some of them were just plain ol’ not completed (Ok, we’ll all become proficient in Spanish THIS year).
James Clear, the author of Atomic Habits, says that we have a habit of setting big, audacious goals. And that’s great! But often times, we set it, and well, forget it.
Since your goals aren’t a rotisserie or a slow cooker that will have your dinner ready for you at 6, you may want to use a method that works.
Reading and applying Atomic Habits changed my life – from the way I work out (ok, to actually working out), to the way I create and achieve my business goals. I followed James Clear’s advice, and began to set up atomic habits.
If you haven’t heard of his methodology, you’ll be glad to know I wasn’t conducting any lab experiments. I did however, learn to set small habits that lead to my goals. Baby steps.
Example: Say you want to increase revenue. It won’t happen overnight. But what if each day you called a prospect? Repeat this process and take a small step per day. The outcome of each step grows and grows, until you see your completed goal staring back at you.
Remember, create micro habits and stick with them. Together, they will create the big, transformative moments in your business.
I cannot wait to see what you accomplish.
-Mike
PS Like free stuff? Check out the free resources
Join me – follow the journey – Instagram
The post Set Your Atomic Habits appeared first on Mike Michalowicz.
January 5, 2021
My Best Year Yet
It’s here! 2021!
Last year was, well, you know.
Did your goals go to the wayside? If they did, don’t feel guilty. Hit that reset button and let’s move forward.
I’m excited to say that because of the habits I established (ahem, taking my own advice), I met many of my goals last year, personally, and in business. (Sneakers on the toilet, remember?)
One of my goals was to complete 250 workouts. (Yes, some days I had to do 2.) By using the 6 points below, I am happy to report that I hit that goal of 250 workouts. Phew!
Remember:
Be mindful
Be intentional
Create rituals to foster good habits
Stay accountable
Baby steps
Track progress
So. Are you ready for this year’s journey? I will be sending out some resources and systems to help you get motivated and organized throughout the year. I cannot wait to see what you accomplish!
Let’s do this!
-Mike
PS Like free stuff? Check out the free resources
Join me – follow the journey – Instagram
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