Mary Manz Simon's Blog, page 48

History-making Lego

Next month, you’ll be able to purchase Lego’s first figure in a wheelchair. Although the announcement was made in January, the figure will just be available now.

About time.

Crawl to learn

Recent research reinforces the importance of crawling during the early years.

A summary: experienced crawlers have better depth perception than new or inexperienced crawlers. That might not sound important, but it’s critical when a toddler is poised at the top of stairs!

Bottom line: Get toddlers out of jump seats and let them crawl freely under your continual supervision.

Sisterhood of motherhood

At the fitness center, I overheard a couple moms critique other moms from the local school.

Then I read new research that said just slightly more than half of moms say they are supportive of each other “most of the time.” How sad.

But the overheard conversation was a reminder that it’s easier to tear down others then build them up.

Whatever happened to the “sisterhood of motherhood?”

Inclusivity goes to school

You might notice some new holidays on the 2016-2017 school calendar your child brings home.

In planning a calendar, school districts attempt to balance being fair and inclusive, while being aware of real-time logistics and legal considerations.

Will your child’s school schedule next year include holidays for Eid al-Adha, Diwali, the eve of Lunar New Year and Rosh Hashanah?

Some schools are closing only on state-mandated holidays. Other districts will conduct surveys, which will offer parents a range of options.

Whatever decisions are made, increasing diversity will be reflected in real time implications for all families.

Brands on the brain

I’m amazed at the number of company logos my five-year old grandson can name as we drive.

I shouldn’t be surprised.

According to recent research, the average child in the U. S. recognizes 416 different brands. That number has increased dramatically in the past four years. The growth is attributed to online exposure and ad immersion.

How does your child compare?

Downsizing the fizz

Minicans and the 8.5 ounce bottles of Coke have enticed some moms to let kids have soft drinks.

The novelty of the miniatures makes the beverages look like fun, and the portion control gives kids a taste without sugar overload.

Look for “baby bottles” of non-carbonated beverages, which moms often see as healthier than soft drinks, to fill coolers along Little League sidelines throughout the summer.

Soccer mom, move over

Have you seen the ads promoting the Chrysler Pacifica minivan?

Author Jim Gaffigan is the pitchman who sells not to the soccer moms who have traditionally driven minivans, but to other dads.

This new ad man has authenticity: he’s a real life parent with five young kids. Sounds like a minivan customer to me.

Positivity

The presidential campaign, which has too often resembled a shouting match, has raised concerns about the civility of posts on social media.

Recent warnings that potential employers monitor social media has driven a modest level of caution for some. However, networks are starting to acknowledge their role in keeping the conversation positive.

After all, to keep advertisers and ensure safe spaces for healthy discussion, some people need reminders to think before they post.

Mom, move over

Did you catch the stealth action by Amazon?

Several months ago, the “Amazon Mom” program became “Amazon Family.”

Next-gen and blogger dads, take a bow.

Will this action make more brand marketers re-think their laser focus on Millennial Moms?

Target’s Big Four

Already a mom favorite, Target is working to boost loyalty with moms.

Their growth points include kids, baby, style and wellness, all key areas for Millennial moms.

Look for more integration with IoT (The Internet of Things) in baby care and a new children’s clothing line, Cat & Jack.

What’s not to like?