Lisa Masiello's Blog, page 2

Unexpected Costs When Starting a Business (and How to Plan for Them)

What every small business owner and entrepreneur must know about the hidden costs of starting a business.

Most new business owners struggle to determine how much money they need to start and grow their businesses. While they focus on significant and easily recognizable expenses like product inventory, marketing programs, and physical office space, what about the hidden costs of starting a business, like legal filings, cyber security, employee expenses, and...

The Hidden Costs of Starting a Business: What You Need to Know

What every small business owner and entrepreneur must know about the hidden costs of starting a business.

How much money you need to start and grow your business is a common challenge faced by most new business owners. Focusing on significant and easily recognizable expenses like product inventory, marketing programs, and physical office space is expected, but what about hidden costs of starting a business, like legal filings, cyber security, employee expe...

Hidden Costs of Starting a Business: What You Need to Know

What every small business owner and entrepreneur must know about the hidden costs of starting a business.

How much money you need to start and grow your business is a common challenge faced by most new business owners. Focusing on significant and easily recognizable expenses like product inventory, marketing programs, and physical office space is expected, but what about hidden costs of starting a business, like legal filings, cyber security, employee expe...

Digital Detox: How to Disconnect and Reconnect with Yourself. Benefits, Steps to Take, and More.

Can you really find balance in this tech-driven world? Yes. A digital detox offers the reset we need for mental and physical well-being. ...

Digital Detox: How to Disconnect and Reconnect with Yourself

Can you really find balance in this tech-driven world? Yes. A digital detox offers the reset we need for mental and physical well-being. ...

Why Am I Here? What is My Purpose in Life?

Do you frequently or even infrequently ask these questions: Who am I? Why am I here? What is my life purpose? If you do, you’re not alone. Fifty-seven percent of Americans say they wonder how they can find more meaning or purpose in their life at least monthly. Twenty-one percent consider it weekly. Another twenty-one percent say they consider the question daily. ...

Can I Start a Business with No Money? Yes. Follow These 8 Steps.

Here's the truth about starting a business. In today's digital, interconnected world, you can start a business with virtually no money if you have the ambition, hustle, passion, and determination to make it happen. It will take a lot of work, but you can do it if you want to. Follow these eight steps to start and grow your business. ...

How Do I Prepare for My First Trade Show?

This is part 2 of our trade show video podcast for first time exhibitors. You’ll learn about how to prepare to be an exhibitor, how to get the most out of an exhibition, as well as the honest truth - the good, the bad, and the ugly of managing your company’s trade show participation. In part 1 , Krishaan Khubchand, founder of Trade Show Edge, and I discussed why you should pay attention to tradeshow marketing, when it makes sense, when it doesn't, and how t...

Virtual Masterclass: Tradeshow Marketing

A 101-level video podcast on why you should pay attention to tradeshow marketing, when it makes sense, when it doesn't, how to run an effective tradeshow exhibition, and the best insider tips for maximizing ROI. I was recently invited to be a guest on Krishaan Khubchand's Tradeshow Pioneers Podcast series to talk about trade show exhibiting, event management, and how to determine when participation is right (and not right) for your business. Here is part 1...

Generational Diversity: Unlocking the Benefits of Different Generations in the Workplace

How to leverage multigenerational collaboration to drive organizational performance and business growth.

In today's rapidly evolving corporate landscape, businesses face the convergence of different generations. Baby Boomers, Generation X, Millennials, and Gen Z coexist within the same workspace, each bringing a distinct blend of skills, perspectives, and values to their job. While this generational diversity may pose initial challenges, forward-thinking l...