Steve Moretti's Blog, page 3

How Monks perfected beer

In the history of brewing beer, monks have a special place in heaven. They’re a happy bunch who found the perfect triangulation of spirituality, nutrition and self-sufficiency making a timeless product that some might even label 'divine.' During a recent trip to Bavaria, we visited the Weltenburg Abbey, (Weltenburger Klosterbrauerei) the oldest monastic brewery in the world. They proudly stamp the year of their founding - 1050, on all their bottles, cans and T-shirts. However, the oldest monastic brewery claim is hotly disputed by another Bavarian monastery, Weihenstephan Abbey, who say they got going in 1040. What cannot be argued though, is that monks revolutionized beer making, and to this day the beers the monastic breweries still produce are among the finest in the world. I can attest to the creamy, silky texture of the Weltenburger Kloster, Asam-Bock we sampled. It was dark and earthy, but still very refreshing. Sipping from a tall glass stein in their beer garden on the Danube, I wondered what drove monks to become such master brewers? With a little research I discovered some of the reasons. By the way, if you travel to Northern Europe, you’ll want to spend a morning exploring a monastic brewery. You get to absorb history and beer at the same time. And maybe stay for lunch - all in one stop! A match made in heaven? Let’s travel back in time to about 600 AD. You’re a monk, devoted to a life of monastic living, hidden away from the hustle and bustle of medieval temptations. You and your companions follow the Rules of St. Benedict. One of these rules is that to become a true monk you must “live by the work of your own hands.” You should also donate to the poor through the fruits of your labour and provide travelling pilgrims with food and drink. It’s not long before you realize that brewing beer will provide a means to live by St. Benedict’s rules. You consider this while you and your fellow monks down four litres of beer each day - for nutrition, of course. Also handy during long periods of fasting. In the Middle Ages beer was consumed widely across Europe. (Some things never change.) Back then it was safer to drink than water, but often not much better. Beer was made by women with whatever leftover food could be found in the house. It often turned rancid. To become a true monk you must “live by the work of your own hands.” One thing I heard constantly in Germany and Austria was that beer is ‘liquid bread.’ Monks must have realized this too. Since grain forms the backbone of beer, it was a source of safe, stored calories - about 150 per pint. A slice of bread might be less than half of that, around 70 calories. So, drink up. Monks saw possibilities in a product they could not only make themselves, but that would also sustain them, could be sold to travellers and offered to those in need. But first, they would have to take brewing to a higher level than was known in the Middle Ages. With a fervour that even St. Benedict would bless, they began to experiment with beer-making, keeping detailed journals of what did and did not work. Blessed innovations in beer making They added wild hops which provided balance to the sweet flavours of the malt, but more importantly, helped preserve the beer. The hops also gave the beer a nice thirst quenching bitterness. I can vouch for this. Give me anything on a really hot day, as long as it’s a cold beer. Monks also introduced a fastidious level of sanitary practices to their beer making and developed detailed regulations for everything from brewing to labelling and storage. They discovered you could run water through mash to get beer with various alcohol levels, selling the highest (5%) to travellers, drinking the second run (2.5%) themselves, and finally, squeezing a third run through for the poor and destitute. Monks are also credited with coming up with the idea of ‘lagering’ or cold storing beer for better flavour, which in turn lead to pale, clean tasting Pilsners and a thousand TV commercials. Fast forward almost 600 years and monks are still making beer, with some of their brews regarded as the best in the world. They also find talking about the beer they make often leads to deeper conversations of a spiritual nature with visitors to the monastery. A match made in heaven indeed!

How many generations does it take to build a cathedral?

I recently returned from Europe and one thing that struck me as was the difference in time perspectives.

I live in Canada where a generation seems like a long time. But after two weeks in Germany, Austria and the Czech Republic, it seemed normal that a church could take generations to build I don't mean a couple generations.

I mean more like ten or twenty generations, spanning centuries. It may be hard to imagine from a modern perspective. My wife and I got quite stressed when our house renovation took almost ten months to complete. So consider the conversation you might have reviewing plans for a new cathedral you want to build that has no chance of being completed in your lifetime. Or even of being finished in the lifetime of your children, your grandchildren or their great grandchildren. Uh, could we maybe cut some corners and shave off a century? The Cologne Cathedral The most visited landmark in Germany is the Cathedral in Cologne overlooking the Rhine. This jaw dropping church inspires more than 20,000 visitors, every single day! No doubt many (like me) wonder at how something this massive could have been built with medieval technology. True it was completed in 1880, but most of the heavy lifting was done by 1473. The timeline for the Cathedral stretches back to August 15, 1248, when the foundation stone was laid. It was to be the final resting place for the remains of the Three Kings (i.e. the Three Wise Men) which were brought to Cologne from Milan a hundred years earlier and needed somewhere special to spend eternity. For the next seventy-four years work proceeded until the eastern arm of the church was completed and consecrated in 1322. Soon after, work began on the western section and continued for over a hundred years. Finally, in 1473 they finished the south tower as high as the belfry level and crowned it with a huge crane in hopes of finishing soon (at least by their standards). In fact, the crane graced the Cologne skyline for the next 400 years as work on the unfinished cathedral languished. But in 1842, the original plans for the façade were re-discovered, and work began again to finish the project once and for all. Finally, 632 years after it was started, Germany’s largest cathedral was opened on August 14, 1880 and a national holiday was declared to celebrate. I guess so! Over twenty-five generations had lived and died since the original cornerstone was laid by Archbishop Konrad von Hochstaden in 1248. St. Vitus Cathedral I had thought perhaps the Cologne Cathedral was unique in its long gestation and birth, but I found other examples of churches with a similar history. Perhaps the most impressive we saw was St. Vitus Cathedral in Prague, the largest and most important church in the Czech Republic. St. Vitus also has a long history stretching back to 1060. But the present day Gothic Cathedral that we visited was started in 1344, when the foundation stone was laid by King John of Bohemia. The master architect was Matthias of Arras of France, who would only live to see a tiny section of the project completed, namely the outer arcades and ambulatory. Although stunning, it was just an appetizer. The main meal was centuries away from completion. Various master builders took over after his death, including Peter Parler who was more of sculpture than an architect. He imagined or maybe dreamed about the cathedral as an almost mythically large sculpture. But time is not kind to those who dream that big. (Parler was also a little busy working on the Charles Bridge in Prague). By the time he died, only a little bit more of the church was done, primarily the choir and parts of the transept. His sons took over and were succeeded by other master builders who lived to see sections of the great tower completed. But by 1450, over a hundred years into the project, work was halted with the beginning of a war. Little or no work was done for more than a hundred years, and then a great fire in 1541 seemed like it might be the end of the half-finished cathedral, closed up with a temporary wall. A few attempts were made to restart the project, but again, like the cathedral in Cologne, centuries would pass without any real work being done. It was not until 1844 when a group of German architects formed a collective to complete the cathedral, that anything happened with the ghostly framework of the cathedral. It would take another 85 years before St. Vitus Cathedral was officially opened in 1929. Many of the elements from Peter Parler’s original 1352 designs remained intact and in fact, were harmoniously executed throughout the building. Six hundred year building projects You might wonder if we have lost something in our modern world of 100+ storey condos and skyscrapers. Indeed they are engineering marvels, but are they in the same league as a stone structure built without the benefit of modern machines and designed by those who could only see the final result in their imaginations? Would we begin a project today that would take more than one hundred years to complete? When you stand in front of these cathedrals in awe, I think what you are seeing is the power of time - stone columns made up of 400 ton sections, that took a decade to craft, assemble and finish, or an archway under construction for the entire lifetime of its team of craftsmen. Over many, many years the full magnificence of these structures take shape. The designer's vision is brought to life slowly, decade-after-decade, with intervening wars, plagues, famines and fires along the way to its eventual completion. ‘Rome wasn’t built in a day.’ I think I finally get it!

How Monks perfected beer making

In the history of brewing beer, monks have a special place in heaven. They’re a happy bunch who found the perfect triangulation of spirituality, nutrition and self-sufficiency making a timeless product that some might even label 'divine.' During a recent trip to Bavaria, we visited the Weltenburg Abbey, (Weltenburger Klosterbrauerei) the oldest monastic brewery in the world. They proudly stamp the year of their founding - 1050, on all their bottles, cans and T-shirts. (The oldest monastic brewery claim is hotly disputed by another Bavarian monastery, Weihenstephan Abbey, who say they got going in 1040.) What cannot be argued though, is that monks revolutionized beer making, and to this day the beers the monastic breweries still produce are among the finest in the world. I can attest to the creamy, silky texture of the Weltenburger Kloster, Asam-Bock we sampled. It was dark and earthy, but still very refreshing. Sipping from a tall glass stein in their beer garden on the Danube, I wondered what drove monks to become such master brewers? With a little research I discovered some of the reasons. By the way, if you travel to Northern Europe, you’ll want to spend a morning exploring a monastic brewery. You get to absorb history and beer at the same time. And maybe stay for lunch - all in one stop! A match made in heaven? Let’s travel back in time to about 600 AD. You’re a monk, devoted to a life of monastic living, hidden away from the hustle and bustle of medieval temptations. You and your companions follow the Rules of St. Benedict. One of these rules is that to become a true monk you must “live by the work of your own hands.” You should also donate to the poor through the fruits of your labour and provide travelling pilgrims with food and drink. It’s not long before you realize that brewing beer will provide a means to live by St. Benedict’s rules. You consider this while you and your fellow monks down four litres of beer each day - for nutrition, of course. (Also handy during long periods of fasting.) In the Middle Ages beer was consumed widely across Europe. (Some things never change.) Back then it was safer to drink than water, but often not much better. Beer was made by women with whatever leftover food could be found in the house. It often turned rancid. To become a true monk you must “live by the work of your own hands.” One thing I heard constantly in Germany and Austria was that beer is ‘liquid bread.’ Monks must have realized this too. Since grain forms the backbone of beer, it was a source of safe, stored calories - about 150 per pint. A slice of bread might be less than half of that, around 70 calories. So, drink up. Monks saw possibilities in a product they could not only make themselves, but that would also sustain them, could be sold to travellers and offered to those in need. But first, they would have to take brewing to a higher level than was known in the Middle Ages. With a fervour that even St. Benedict would bless, they began to experiment with beer-making, keeping detailed journals of what did and did not work. Blessed innovations in beer making They added wild hops which provided balance to the sweet flavours of the malt, but more importantly, helped preserve the beer. The hops also gave the beer a nice thirst quenching bitterness. I can vouch for this. Give me anything on a really hot day, as long as it’s a cold beer. Monks also introduced a fastidious level of sanitary practices to their beer making and developed detailed regulations for everything from brewing to labelling and storage. They discovered you could run water through mash to get beer with various alcohol levels, selling the highest (5%) to travellers, drinking the second run (2.5%) themselves, and finally, squeezing a third run through for the poor and destitute. Monks are also credited with coming up with the idea of ‘lagering’ or cold storing beer for better flavour, which in turn lead to pale, clean tasting Pilsners and a thousand TV commercials. Fast forward almost 600 years and monks are still making beer, with some of their brews regarded as the best in the world. They also find talking about the beer they make often leads to deeper conversations of a spiritual nature with visitors to the monastery. A match made in heaven indeed!

How many generations does it take to build a great cathedral?

I recently returned from Europe and one thing that struck me as was the difference in time perspectives. I live in Canada where a generation seems like a long time. But after two weeks in Germany, Austria and the Czech Republic, it seemed normal that a church could take generations to build I don't mean a couple generations. I mean more like ten or twenty generations, spanning centuries. It may be hard to imagine from a modern perspective. My wife and I got quite stressed when our house renovation took almost ten months to complete. So consider the conversation you might have reviewing plans for a new cathedral you want to build that has no chance of being completed in your lifetime. Or even of being finished in the lifetime of your children, your grandchildren or their great grandchildren. Uh, could we maybe cut some corners and shave off a century? The Cologne Cathedral The most visited landmark in Germany is the Cathedral in Cologne overlooking the Rhine. This jaw dropping church inspires more than 20,000 visitors, every single day! No doubt many (like me) wonder at how something this massive could have been built with medieval technology. True it was completed in 1880, but most of the heavy lifting was done by 1473. The timeline for the Cathedral stretches back to August 15, 1248, when the foundation stone was laid. It was to be the final resting place for the remains of the Three Kings (i.e. the Three Wise Men) which were brought to Cologne from Milan a hundred years earlier and needed somewhere special to spend eternity. For the next seventy-four years work proceeded until the eastern arm of the church was completed and consecrated in 1322. Soon after, work began on the western section and continued for over a hundred years. Finally, in 1473 they finished the south tower as high as the belfry level and crowned it with a huge crane in hopes of finishing soon (at least by their standards). In fact, the crane graced the Cologne skyline for the next 400 years as work on the unfinished cathedral languished. But in 1842, the original plans for the façade were re-discovered, and work began again to finish the project once and for all. Finally, 632 years after it was started, Germany’s largest cathedral was opened on August 14, 1880 and a national holiday was declared to celebrate. I guess so! Over twenty-five generations had lived and died since the original cornerstone was laid by Archbishop Konrad von Hochstaden in 1248. St. Vitus Cathedral I had thought perhaps the Cologne Cathedral was unique in its long gestation and birth, but I found other examples of churches with a similar history. Perhaps the most impressive we saw was St. Vitus Cathedral in Prague, the largest and most important church in the Czech Republic. St. Vitus also has a long history stretching back to 1060. But the present day Gothic Cathedral that we visited was started in 1344, when the foundation stone was laid by King John of Bohemia. The master architect was Matthias of Arras of France, who would only live to see a tiny section of the project completed, namely the outer arcades and ambulatory. Although stunning, it was just an appetizer. The main meal was centuries away from completion. Various master builders took over after his death, including Peter Parler who was more of sculpture than an architect. He imagined or maybe dreamed about the cathedral as an almost mythically large sculpture. But time is not kind to those who dream that big. (Parler was also a little busy working on the Charles Bridge in Prague). By the time he died, only a little bit more of the church was done, primarily the choir and parts of the transept. His sons took over and were succeeded by other master builders who lived to see sections of the great tower completed. But by 1450, over a hundred years into the project, work was halted with the beginning of a war. Little or no work was done for more than a hundred years, and then a great fire in 1541 seemed like it might be the end of the half-finished cathedral, closed up with a temporary wall. A few attempts were made to restart the project, but again, like the cathedral in Cologne, centuries would pass without any real work being done. It was not until 1844 when a group of German architects formed a collective to complete the cathedral, that anything happened with the ghostly framework of the cathedral. It would take another 85 years before St. Vitus Cathedral was officially opened in 1929. Many of the elements from Peter Parler’s original 1352 designs remained intact and in fact, were harmoniously executed throughout the building. Six hundred year building projects You might wonder if we have lost something in our modern world of 100+ storey condos and skyscrapers. Indeed they are engineering marvels, but are they in the same league as a stone structure built without the benefit of modern machines and designed by those who could only see the final result in their imaginations? Would we begin a project today that would take more than one hundred years to complete? When you stand in front of these cathedrals in awe, I think what you are seeing is the power of time - stone columns made up of 400 ton sections, that took a decade to craft, assemble and finish, or an archway under construction for the entire lifetime of its team of craftsmen. Over many, many years the full magnificence of these structures take shape. The designer's vision is brought to life slowly, decade-after-decade, with intervening wars, plagues, famines and fires along the way to its eventual completion. ‘Rome wasn’t built in a day.’ I think I finally get it!

How many generations does it take to build a cathedral?

I recently returned from Europe and one thing that struck me as was the difference in time perspectives. I live in Canada where a generation seems like a long time. But after two weeks in Germany, Austria and the Czech Republic, it seemed normal that a church could take generations to build. And I don't mean a couple of generations. More like ten or twenty generations - spanning centuries. It may be hard to imagine from a modern perspective. My wife and I got quite stressed when our house renovation took almost ten months to complete. So consider the conversation you might have reviewing plans for a new cathedral you want to build that has no chance of being completed in your lifetime. Or the lifetime of your children, your grandchildren or their great grandchildren. Uh, could we maybe cut some corners and shave off a century? The Cologne Cathedral The most visited landmark in Germany is the Cathedral in Cologne overlooking the Rhine. This jaw dropping church inspires more than 20,000 visitors every single day! No doubt many (like me) wonder at how something this massive could have been built with medieval technology. True it was completed in 1880, but most of the heavy lifting was done by 1473. The timeline for the Cathedral stretches back to August 15, 1248, when the foundation stone was laid. It was to be the final resting place for the remains of the Three Kings (i.e. the Three Wise Men) which were brought to Cologne from Milan a hundred years earlier and needed somewhere special to spend eternity. For the next 74 years work proceeded until the eastern arm of the church was completed and consecrated in 1322. Soon after, work began on the western section and continued for over another hundred years. Finally, in 1473 they finished the south tower as high as the belfry level and crowned it with a huge crane in hopes of finishing soon (at least soon by their standards). In fact, the crane graced the Cologne skyline for the next 400 years as work on the unfinished cathedral languished. But in 1842, the original plans for the façade were re-discovered, and work began once more to finish the project once and for all. Finally, 632 years after it was started, Germany’s largest cathedral was opened on August 14, 1880 and a national holiday was declared to celebrate. I guess so! Over twenty-five generations had lived and died since the original cornerstone was laid by Archbishop Konrad von Hochstaden in 1248. St. Vitus Cathedral I had thought perhaps the Cologne Cathedral was unique in its long gestation and birth, but I found other examples of churches with a similar history. Perhaps the most impressive we saw was St. Vitus Cathedral in Prague, the largest and most important church in the Czech Republic. St. Vitus also has a long history stretching back to 1060. But the present-day Gothic Cathedral we visited was started in 1344, when the foundation stone was laid by King John of Bohemia. The master architect was Matthias of Arras of France, who would only live to see a tiny section of the project completed, namely the outer arcades and ambulatory. The architects who designed these cathedrals could only see the final results in their imaginations. The constructions would take more 600 years to complete. Although stunning, it was just an appetizer. The main meal was centuries away from completion. Various master builders took over after his death, including Peter Parler who was more of sculpture than an architect. He imagined or maybe dreamed about the cathedral as an almost mythically large sculpture. But time is not kind to those who dream that big. (Parler was also a little busy working on the Charles Bridge in Prague). By the time he died, only a bit more of the church was done, primarily the choir and parts of the transept. His sons took over and were succeeded by other master builders who lived to see sections of the great tower completed. But by 1450, over a hundred years into the project, work was halted with the beginning of a war. Little or no work was done for the next hundred years, and then a great fire in 1541 seemed like it might be the end of the half-finished cathedral, which remained closed up with a temporary wall to keep out goats and people. A few attempts were made to restart the project, but again, like the cathedral in Cologne, centuries would pass without any work being done. It was not until 1844 when a group of German architects formed a collective to complete the cathedral, that anything happened with the ghostly framework of the cathedral. It would take another 85 years before St. Vitus Cathedral was officially opened in 1929. Many of the elements from Peter Parler’s original 1352 designs remained intact and in fact, were harmoniously executed throughout the building. Six hundred year building projects You might wonder if we have lost something in our modern world of 100+ storey condos and skyscrapers. Indeed they are engineering marvels, but are they in the same league as a stone structure built without the benefit of modern machines and designed by those who could only see the final result in their imaginations? Would we begin a project today that would take more than one hundred years to complete? When you stand in front of these cathedrals in awe, I think what you are seeing is the power of time - stone columns made up of 400 ton sections, that took a decade to craft, assemble and finish, or an archway under construction for the entire lifetime of its team of craftsmen. Over many, many years the full magnificence of these structures take shape. The designer's vision is brought to life slowly, decade-after-decade, with intervening wars, plagues, famines and fires along the way to its eventual completion. ‘Rome wasn’t built in a day.’ I think I finally get it!

Welcome to my blog!

I will be posting regular updates here, with background information related to my writing and research. Looking forward to exploring the world with you!

My 10 favorite literature classics

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading. Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. “Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.” You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them. Create Relevant Content Writing a blog is a great way to position yourself as an authority in your field and captivate your readers’ attention. Do you want to improve your site’s SEO ranking? Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content. Blogging gives your site a voice, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started? Simply create a new post now.

Finding inspiration while on vacation

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading. Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. Design with Ease “Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.” Every layout comes with the latest social features built in. Readers will be able to easily share posts on social networks like Facebook and Twitter, view how many people have liked a post, made comments and more. With the Wix, building your online community has never been easier. Create Relevant Content You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away. Stun Your Readers “Be original, show off your style, and tell your story.” Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way. Get Inspired To keep up with all things Wix, including website building tips and interesting articles, head over to to the Wix Blog. You may even find yourself inspired to start crafting your own blog, adding unique content, and stunning images and videos. Start creating your own blog now. Good luck!

What I’m reading now

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading. Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. “Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.” You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them. Create Relevant Content Writing a blog is a great way to position yourself as an authority in your field and captivate your readers’ attention. Do you want to improve your site’s SEO ranking? Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content. Blogging gives your site a voice, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started? Simply create a new post now.

Book signing tour for my latest work

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading. Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. Design with Ease “Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.” Every layout comes with the latest social features built in. Readers will be able to easily share posts on social networks like Facebook and Twitter, view how many people have liked a post, made comments and more. With the Wix, building your online community has never been easier. Create Relevant Content You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away. Stun Your Readers “Be original, show off your style, and tell your story.” Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way. Get Inspired To keep up with all things Wix, including website building tips and interesting articles, head over to to the Wix Blog. You may even find yourself inspired to start crafting your own blog, adding unique content, and stunning images and videos. Start creating your own blog now. Good luck!