Lee Welch's Blog, page 2
October 7, 2021
Dissecting book promotion
Do you want the nitty-gritty about promoting a book? Want numbers and details and bones and guts? I’m writing this post for new authors because when I was starting out, I was desperate to know what authors actually did to promote their books. I wanted to know what their sales were. I wanted all the gory specifics.

(Image shows a skeleton contemplating a skull).
Before reading, you should know I write m/m romance, in particular fantasy m/m romance (think: magicians fallin...
September 22, 2021
Is writing fun? On process and emotion
My new fantasy m/m romance Seducing the Sorcerer releases today (23 Sept), so to celebrate I’m blogging about how I wrote it and how I felt about writing it.
My topic was inspired by a recent flurry of indignation over on Twitter, when a big name author said something like ‘if you think writing is fun, your book probably isn’t very good’.
At the time I scrolled on by, but the sentiment—and the angry responses—stuck in my head.
There’s not a lot of nuance on Twitter (hollow laugh) so I h...
August 19, 2021
Seducing the Sorcerer: pre-order now!
Who doesn’t love an evil sorcerer? He’ll have the coolest lair, the most dramatic clothes and, of course, magic. Not to mention quick wits, political acumen, a devilish beard and, if we’re lucky, a penchant for glaring.
At least a million times sexier and more interesting (to me, anyway) than the young clean-cut hero type.
Seducing the Sorcerer, my latest m/m fantasy romance book, was born of my abiding love of the clever, scheming, (often) queer-coded, bad guy everyone loves to hate.

July 9, 2021
The Seven Pillars of a New Book
I finished writing my third book!
Seducing the Sorcerer, a fantasy m/m romance, will be out in September 2021.
It’s been through the rounds of beta reading and editing and proofing. Next comes promotion. To start my promo process, I contacted five of the people I admire most in the fantasy/romance world, and asked if they’d consider reading my book and providing a blurb quote. Not nerve-racking at all.

(Image: tightrope walker on high wire)
But anyway, if I’ve finis...
July 1, 2021
Fairy tales mini interview
My French publisher (it still gives me a kick to be able to say that!) Éditions Bookmark is having a sale as part of their #OPAllStars event and the French translation of Salt Magic, Skin Magic is part of it.
So to help promote Le Lord, Le Magicien et la Malédiction, (as it’s called in French) they asked me to answer a couple of questions.

This mini interview will be appearing on their website in French, but here are their...
October 24, 2020
Drip, drip, drip: How I wore away writer’s block
I’m writing again.
Yes, after two years of being unable to put fingers to keyboard without an existential crisis, I’ve written over 60,000 words of a new high fantasy m/m romance.
And while I worry about the things writers always worry about (it’s crap, it’s dull, I’ll unintentionally offend someone and everyone will hate me) a lot of the time I’m having fun with it.
Yay, right?!
This post tells you how I did it; how I got through my writer’s block. Of course, your blocks might be d...
May 7, 2019
Beating writer’s block: The next experiment
It’s no secret I’ve been having trouble writing recently.
I’ve been trying various things to beat the block. I’ve tried writing ‘something fun’ for myself alone. I’ve tried writing ‘morning pages’ (I’m still doing these. I don’t see how they make writing a novel any easier, but anyway). I’...
March 14, 2019
Making space for a story: A week without social media
I wondered if a break from social media could help me get writing again?
Like many authors, I have complicated feelings about social media. On one hand, it’s awesome. You can connect with readers, book bloggers and reviewers, other authors, publishers, editors. People befriend you, help you, make you think and make you smile. You learn about trends, scandals and scams. You get spectacular book recommendations...
February 20, 2019
Writer’s block and the power of the UTY Vow™
Lately I’ve been suffering from awful writer’s block / burnout / slump / custard / whatever you like to call it. But although I have nearly given up many times in the last few months I have never quite given up.
I’d like to tell you my secret because it might help you too.
BUT FIRST AN ASIDE (watch it, it’s a long one) for those people who don’t believe writer’s block exists.
I’ve seen your tweets, I’ve read your posts. When I read them, I felt a bit cross. I...
February 12, 2019
Salt Magic Skin Magic audiobook out now
In the list of Things I Never Thought I’d Be Doing, announcing the release of an audiobook is pretty up there.
Yet here I am.
Yes, folks, the audiobook of Salt Magic Skin Magic is out now, published by Tantor Media and narrated by the multiple-award-winning Joel Leslie.
The audiobook is nine hours, fifteen minutes of glorious m/m romance and gothic shenanigans.
It features:
Dark deeds Mysterious curses An aristocrat who is not wh...