Ray Welling's Blog, page 2
September 27, 2022
16. Who’s to blame when the public rejects the facts?
https://podcasts.apple.com/us/podcast/clear-as-mud/id1614555804
Ray casts aspersions on the 18th century structure of the scientific publishing industry, while Springer Nature global VP Stephen Pincock points out how researchers have embraced story-telling as part of their ambit in the 21st century, and suggests Ray is suffering PTSD from his journalistic-inspired efforts at research. He just might have a point!
Interview links
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September 13, 2022
Crikey! It’s Murdoch vs Streisand, news for the un-newsed, Go Ask Beatrice and going viral on LinkedIn
In which we explore what Lachlan Murdoch has in common with Barbara Streisand, why Channel 5 is both the past and the future of news and how a middle-aged Mormon housewife channelled her inner drug-addicted teenager to become a publishing sensation. Served with a chaser of LinkedIn self-congratulation!
The Good, The Bad and The Hilarious links

By Crikey – Murdoch and a minnow flirting with the Streisand Effect – The Sydney Morning Herald
YouTube hit Channel 5 News is “reporting for people who don’t watch the news” – Nieman Lab

‘I am still better, just in a different way:)’Finally, a Viral Post Generator for LinkedIn posts so you can spend more time on #career #goals – The Guardian
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August 30, 2022
‘Psychological antibodies’ and clear as mud messages on COVID vaccinations
We talk to Professor Julie Leask, the person who coined the term ‘vaccine hesitancy’ about what governments got right – and wrong – about COVID messaging. Spoiler alert: Humour often works best, even when talking about a global pandemic!

Links from the interview
Should we do battle with anti-vaccination activists? (Leask 2015)
How Australia’s Covid vaccine ad campaign compares with the rest of the world
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August 16, 2022
That ’70s episode: Elvis, Watergate, ice cream metaphors and nyet to Macca’s

In which we unpack the ongoing obsession with Elvis, the power of the -gate, did-he-or-didn’t he make a Tiananmen Square reference, and McDonalds’ exit from Russia, in our all Good, Bad and Hilarious episode.
“I reckon it looks like a tank.”The Good, The Bad and The Hilarious links
https://www.dw.com/en/watergate-how-a-scandal-produced-a-suffix/a-62141531
https://www.bbc.com/news/av/world-europe-61774950
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June 23, 2022
12 – Don’t want a personal brand? Too bad, it’s the 21st century

In which we speak with culture whisperer Susie Khamis about why personal branding has become an inescapable part of contemporary life. Plus, influencers in the raw, Trump on trial, real estate wankers on screen and the power of stranger music.
‘He’s older than us!’The Good, The Bad and The Hilarious links
‘How utterly brilliant!’ Kate Bush reacts to explosion of success for old song
Ogilvy will no longer work with influencers who edit their bodies or faces
The criminal case against Donald Trump
“Conniving, backstabbing scum!” Margaret Pomeranz Wonderfully Unloads on Luxe Listings Sydney
Interview links
Self-branding, microcelebrity and the rise of Social Media Influencers – the most-viewed and most-cited article in Journal of Celebrity Studies‘ history (not that we’re bragging or anything!)
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June 14, 2022
11 – The slow death of journalism, virtual singers, shrinking chocolate and shrinking politicians’ brains
In which we discuss the decline and fall of ‘real news’ and journalism as we finish our interview with award-winning writer Mike Sager. Before that, two boomers dissect Jimi Hendrix’s lyrics, bemoan the fact that old rockers need to turn themselves into living holograms, debate the health benefits of shrinkflation and explore the relationship between Sigmund Freud and George W. Bush.
Interview links
See Episode 4 for Mike Sager interview links
The Good, The Bad and The Hilarious links
The late, great Jimi Hendrix playing the Star Spangled Banner at Woodstock
Abba Voyage: The band’s virtual concert needs to be seen to be believed
Shrinkflation is happening on grocery store shelves
Gaffe as George W. Bush slams Russia’s ‘wholly unjustified and brutal invasion of Iraq’
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June 6, 2022
Episode 10 – Pre-loved clothing, energy efficient TV ads and the most annoying thing about reality TV
In which we muse about how killing advertising could save the planet – if Meta doesn’t do it first! Meanwhile, Ray bangs on about why reality TV gives him the s***s to expert Graeme Turner – and no, it’s not pre-loved influencer togs.
Interview links
See Episode 3 for Graeme Turner interview links
The Good, The Bad and The Hilarious links

What did Clive Palmer get for his $100m ad splurge? – Mumbrella
Ad of the Day: Heineken Brazil’s ‘all black’ ad saves enough energy to power a small town
Love Island’s eBay styling could change second-hand buying habits
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May 31, 2022
Episode 9 – Virtual influencers, murder and the mystery of the missing bite
In which we update listeners about the ‘How to Murder Your Husband’ case, finish our interview with influencer expert Nataly Levesque, ask why Kim Kardashian airbrushes her burgers, look at America’s ‘clear as mud’ gun culture and bemoan the fact that even virtual influencers are making more money than we are!
The Good, The Bad and The Hilarious links
Author who wrote How to Murder Your Husband convicted of murdering her husband – ABC News
Kim Kardashian has gone viral after being caught pretending to eat a burger in new ad
US gun terror: why is owning guns so important to Americans?
Interview links
See Episode 2 for Nataly Levesque links
A link to a satirical review of the show Byron Baes which two old ABC viewers found amusing!
Virtual characters bring real benefits for entertainers and fans
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May 19, 2022
Episode 8 – How to fight newspeak, gambling’s election gateway drug, karaoke for profit and Trivago’s muddy algorithm
In which we finish our discussion with our Orwell expert and discover that Putin does not have a monopoly over newspeak. We also examine the sneaky way online gambling outfits are trying to hook unsuspecting voters, the success of carpool karaoke and how a record fine for being clear as mud still turns a profit for Trivago.
An episode without Trump is like a day without sunshine!
Interview links
Check out the links from episode 1, where we posted the first half of the Mark Satta interview
The Good, The Bad and The Hilarious links
Be Australia’s first Supervoter!
James Corden: How his viral success divided the Internet (BBC)
Trivago slapped with a $44.7 million fine over misleading advertising
This man is trolling his airline to find his missing bag
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May 14, 2022
Episode 7 – is ‘badvertising’ a tautology, Trump and newspeak, tasteless burger and beauty ads and Musk invents Twitter
In which we ask award-winning copywriter Jim Morris why so much advertising is clear as mud, as well as measure the bullshit output from former presidents, space-seeking billionaires and game show contestants.
Bullshit on so many levels!
Interview links

Tip of the Freberg (John Cody Online)
The Good, The Bad and The Hilarious links
‘Bullsh*t’ is the perfect game show for our stupid times (Rolling Stone)
Donald Trump says he is the ‘most honest human being’ ever created (New York Post)
UK burger company slammed for Mother’s Day ad featuring Madeleine McCann (B&T)
Ulta Apologizes for Newsletter that Invited Subscribers to ‘Come Hang With Kate Spade’ (AdWeek)
The funniest memes and jokes about Elon Musk buying Twitter for $44 bn
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