Seth Godin's Blog, page 296

But it's better than TV

At the local health food store lunch buffet, they offer stir fried tempeh.

I never get it. Not because I don't like it, but because there are always so many other things on the buffet that I prefer.

That's why I don't watch TV. At all. There are so many other things I'd rather do in that moment.

Broadcast TV was a great choice when a> there weren't a lot of other options and b> when everyone else was watching the same thing, so you needed to see it to be educated.

Now, though, you could:

Run a...

Books you don't need in a place you can't find

David points us to the Montague Bookmill. This is the bookstore of the future, because it's not a business trying to maximize growth and ROI. No, it's a place, an attitude, an approach to an afternoon. They don't sell every book, they don't even pretend to.

Just as vinyl records persist, an object of joy for some listeners and a profitable cottage business for some sellers, bookstores are going to become like gift stores. The goal isn't a commodity transaction with maximum selection at...

We can do it

Too often, it seems, this attitude is missing from teams, organizations or the community.

It's missing because people are quick to opt out of the 'we' part. "What do you mean, we?" they ask. It's so easy to not be part of we, so easy to make it someone else's problem, so easy to not to take responsibility as a member of whatever tribe you're part of.

Sometimes it's missing because people disagree about what 'it' is. If you don't know what you're after, it's unlikely you're going to find it.

And ...

Naming tool of the week

Oleg points us to http://wordoid.com/

It's a conjugator, brainstorming and domain finder, all in one. Nicely done.

I've done a few posts on naming to help you get started. Here's an old one too.

And while I'm sharing links, here's a thoughtful post about money. Not about money, actually, but about the way people think about money.

Wondering around

I stumbled on a great typo last night. "Staff in the lobby were wondering around..."

Wandering around is an aimless waste of time.

Wondering around, though, that sounds useful.

Wondering why this product is the way it is, wondering how you can make the lobby more welcoming, wondering if your best customers are happily sharing your ideas with others... So many things worth wondering about, so few people actually taking the time to do it.

Wondering around is the act of inquiring with generous...

Helping spread the word

Since Linchpin was published six weeks ago, I've gotten some terrific email. Most of it is about individuals who used the ideas in the book to instigate a process of self-reinvention or validation. Some of the best mail, though, has come from managers and leaders who are using the book to inspire others. One company bought 800 copies for its management, while another reader told me how two copies helped change the way her organization coped with change.

When I find a book that moves me, I...

Creating the list

...is not the same as obeying the list.

Do you make the list you check off, follow and work on every day? When does it get made? Who approves it? Do you identify tasks or perform them?

If you had a better list, would you do better work? If you made the list instead of just obeying it, would you be a more valuable member of the team?

Yes, asking questions is often more valued than answering them. (If they're the right questions.)

The Wordperfect Axiom

When the platform changes, the leaders change.

Wordperfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at Wordperfect didn't feel the need to hurry in porting themselves to the new platform. They had achieved lock-in after all, and why support Microsoft?

In less than a year, they were toast.

When the game machine platform of choice switches from Sony to xBox to Nintendo, etc., the list of bestelling games change and new companies...

The factory in the center

Old time factories had a linear layout, because there was just one steam engine driving one drive shaft. Every machine in the shop had to line up under the shaft (connected by a pulley) in order to get power.

That metaphor extended to the people working in the factory. Each person was hired and trained and arranged to maximize output. The goal was to engage the factory, to feed it, maintain it and have it produce efficiently.

Distribution was designed in sync with the factory. You...

You rock

This is deceptive.

You don't rock all the time. No one does. No one is a rock star, superstar, world-changing artist all the time. In fact, it's a self-defeating goal. You can't do it.

No, but you might rock five minutes a day.

Five minutes to write a blog post that changes everything, or five minutes to deliver an act of generosity that changes someone. Five minutes to invent a great new feature, or five minutes to teach a groundbreaking skill in a way that no one ever thought of before. Five m...