Allen Gannett

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Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.

Average rating: 3.99 · 1,609 ratings · 214 reviews · 1 distinct workSimilar authors
The Creative Curve: How to ...

3.99 avg rating — 1,609 ratings — published 2018 — 19 editions
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Quotes by Allen Gannett  (?)
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“Creative iterations are critical to making great products of all types.”
Allen Gannett, The Creative Curve: How to Develop the Right Idea at the Right Time

“People crave the familiar yet seek the novel.”
Allen Gannett, The Creative Curve: How to Develop the Right Idea at the Right Time

“Too many people with passion buy into the notion that creativity is the province of geniuses, give up even trying to be creators. They abandon their dreams and become consumers of culture rather Han creators of it.”
Allen Gannett, The Creative Curve: How to Develop the Right Idea at the Right Time

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