Michael Levitt's Blog, page 90

5 Simple Ways To Improve Workplace Safety

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The importance of workplace health and safety is obvious in the transportation, manufacturing, and construction industries, but did you know it’s just as important in office-based industries as well? All workplaces present their own unique set of risks. To protect both your business and employees from harm, workplace safety should be a top priority. Here are five simple strategies for improving workplace safety.  

Thoroughly train staff

You can preach safety all you want, but it won’t matter unless your employees are competent and properly trained. Make sure employees undergo formal safety training so that they have the tools they need to prevent an unsafe situation from developing. Online training modules can provide them with the theoretical knowledge they need, while practical on-site training will teach them how to apply it. 

Make sure all safety policy procedures are clearly documented and accessible to employees at all times so that they can access the information when they need it. 

Reward safe behavior

Employers can sometimes unknowingly reward unsafe behavior. If you’re rewarding your employees for high productivity, they may cut corners by ignoring safety procedures to improve their productivity. This is especially prevalent in the transportation sector, where persons involved in accidents with company vehicles seek out specific truck accident legal advice to obtain compensation for their injuries. By encouraging truck drivers to be efficient, they often end up speeding and getting into collisions. 

Flip the script and reward your employees for practicing safe behavior instead. Make the target quality rather than quantity. 

Purchase safety technology

Your employees may have all the knowledge and experience they need to make safe choices, but without the right tools, they won’t be able to properly protect themselves and their coworkers. Wearable technology, robotics, and machinery guards are just some of the technologies that may be appropriate for your business. 

Cutting-edge safety software is also a non-negotiable investment, as it will enable accountability and transparency. By improving safety procedure communication, everyone in the organization will be on the same page. Making improvements to procedures will also be much easier. 

Have regular safety meetings

Ensuring safety requires constant communication. Holding monthly meetings with representatives from all levels of the business will give everyone a comprehensive view of how safety procedures are working across departments. Any changes made can be brought back to departments by representatives, and any gaps in safety procedures can be identified. 

These meetings are also a great opportunity to go over existing protocols to make sure everyone is on the same page. 

Create a culture of safety

It’s not enough to simply have safety policies and procedures in place. An entire culture of safety must be fostered and nurtured in the workplace. Improving safety should be emphasized just as much as improving business efficiency. This is a team effort, so make sure each person understands their responsibility in contributing to safety culture and is held accountable. 

The importance of reporting incidents should also be stressed to encourage transparency. Make sure employees are not penalized for reporting an incident, as this will reduce motivation to report and create mistrust. Safety culture and trust go hand in hand.

Guest Posting Myths: Debunking Common Misconceptions

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Guest posts involve creating content for a reputable website in exchange for a link back to your own website. This can be an important part of link-building, which can impact your site’s domain authority and overall ranking signals.

However, guest posting is more involved than optimizing your own website or even posting content on your own social media channels. Because it’s more complex and necessitates developing a relationship with other site owners, some businesses might dismiss this SEO tactic as being too confusing or not worthwhile. As a result, misconceptions surrounding guest posting are pretty prevalent.

In today’s post, we’ll be debunking some of those guest posting myths and revealing why this SEO technique still plays an important role in search rankings.

MYTH: Guest Posts Are a Waste of Time

Some people believe that creating guest posts and reaching out to prospective opportunities takes more time than the link is really worth. It’s true that executing a link-building strategy takes a considerable amount of time and effort. But keep in mind that it’s often a job that’s worth doing.

You’ll need to invest some time upfront in this type of strategy, but guest posting comes with an impressive ROI. It’s not just about building backlinks, either. High-quality guest posts can increase your brand visibility, position you as a leader in your industry, and can provide inspiration for subsequent blog posts, social media content, and more. 

Guest post SEO can also be beneficial for local businesses, in particular. Partnering up with site owners who are local to your area can provide you with a whole new audience, increase your web traffic, and improve your sales -- all from one backlink or brand mention. 

If you don’t have a definitive strategy, it’s true that guest posting might not yield the results you want. But if you approach it correctly, guest posts can help with brand perception in multiple ways.

MYTH: Guest Blogging is a “Dead” Strategy

There are always going to be those who proclaim that some aspect of SEO is “dead.” Some say that keyword research is a thing of the past, while others say that content creation is no longer as important as it once was. You might have heard that guest blogging has now become extinct or is well on its way to becoming totally outdated and ineffective.

But that’s simply not true. Sure, things have changed in recent years. Google has cracked down on buying links and has become stricter about linking recommendations. Publishers have also become more discerning when it comes to accepting guest posts. Some backlinks are no longer as seen as authoritative, which means sites that used to be considered a great site for publishing guest posts may no longer be seen as such.

However, that doesn’t mean that guest posting no longer works. It can still be a highly effective way to build or diversify a site’s backlink profile, generate traffic to a site, and increase brand awareness. You’ll just need to be smarter about strategizing to take full advantage of this opportunity to ensure you’re providing something of value and substance for website owners and readers alike.

MYTH: You Don’t Need to Guest Blog Consistently

In order for an SEO strategy to be successful, it needs to be consistent. Guest posting is no different. It’s not enough to write a guest post every six months or so and hope that you’ll be able to find a home for it. You need to devote time and energy to this cause if you want it to pay off.

In other words, you can’t dabble in guest posting or engage in this tactic whenever you remember to do it. You need a dedicated team to create high-quality content and conduct outreach for potential opportunities. Although you might be able to secure a link here or there, that’s not going to do enough to improve your site’s backlink profile or brand visibility. If you don’t put in the work, you won’t reap the rewards. 

If you’re not able to take this on yourself, make sure you work with a managed SEO provider that can offer guest post services. That way, they’ll be able to execute this strategy to benefit your site while you can keep your focus on other aspects of your business.

Contrary to popular belief, guest posts remain an essential part of SEO strategies. By revealing the truth behind these misconceptions, we hope you’ll understand why this aspect of SEO is worth exploring and prioritizing.

How To Start A Successful Trucking Business

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One of the statistics that should spur your dream of owning your own trucking business is that trucks move up to 70% of the freight across the US. That's a big pie worth billions of dollars that you should be invested in, and you can be if you start learning how to set up your own business trucking across the country. Sometimes, that can look too big for you even though it isn't! There is a shortage of truckers out there, and with the rising demand of freight and increased rates, this is the time right now to get your business started. For it to go well, you need a cheat sheet to help you.

There are plenty of benefits out there to running your own trucking business, and you can choose with whom you want to work, how much you should haul, and how often you do it. It's up to you to ensure that you run this business with ease, pulling in the right customers and making deliveries on time. You'll be in charge of buying up Piedmont Trucks and hiring staff, buying other equipment, and planning a way to market your business to the customers - it's a lot sometimes! Since you'll own the business, you can also make your salary a decent one and take a bigger share of the profits, too. It's worth knowing, though, that despite all of these benefits and things to do, it's not always going to be easy. The potential benefits of starting a trucking company far outweigh the reasons to wait around before you do it anyway! So, with this in mind, we've got a relatively short guide on how to get this right so that you can start your own trucking company.

Get prepared

It takes time to plan and prepare for your business. Getting started with your own trucking business is going to involve a lot of this and the best approach is to get started as a trucker. If you have been a trucker before you already know the business, and have an idea about how things work in the industry. Most of the owners in a trucking business get their starts with being on the road and if you don't have the right experience, you need to make sure that you can get your commercial driver's license. You have to pick out a name for your trucking business, which is important if you want to be able to stand out in the crowd. You need to also ensure that you have an LLC or other entity with your business name if you want to include your first and last names.

Get to know your target market

Targeting the right market is important if you're going to get out there with your business. If you want to be a niche carrier, then you need to make sure that you avoid the bigger competition and establish your name in your industry to create better sales opportunities. If you have a specialist niche, you can often acquire a smaller but more expensive client list and still have a grip on the market. It's not always easy to figure your niche out, but that doesn't mean that you can't do it. Think about who you will engage with and which products and industries in your target locations matter the most.

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Create a business plan

Every business, no matter the industry, needs to have a business plan to succeed. This plan outlines all of your goals and your aims for the coming years, and a business plan makes the process of starting a trucking company far easier and more efficient. It can specify the processes of your business, your pricing, sales strategies, marketing plans, and more. Your business needs to be planned to the bottom line and the top of the pops! You should make sure that you know whether you are choosing a short or long-haul trucking business, whether you buy trucks or rent them, whether you plan to grow and expand - it all matters.

Get to know the legal requirements

Your business needs more than a commercial driver's license, and owners need to have a number of the FMCSA requirements outlined properly, too. Some of the permits that your trucking company may need include the US DoT and Motor Carrier numbers, which track your safety and compliance, and the classification of your business. You need to get these by registering your new trucking business with the FMCSA. After you file your application you can get your numbers and you can get going. Another permit you'll need is the unified carrier registration number. This will validate your active insurance coverage and this is for every single state that your trucking company operates within. You can use your new MC and USDOT numbers to register.

Get electronic devices installed

Ideally, you'll install safety devices in your trucks for tracking, but you need to remember that you should have an FMCSA registered and compliant Electronic Logging Device in each vehicle. This will be the case if you are non-exempt or not! These devices can log where your business has been!

Sort out funding

You are a new business, and that means you should think about an investment of around $30,000 before you get your business off the ground. You have to buy vehicles and equipment, renting warehouses to operate from and you need to think about the specific expenses that you may need for your state, too. You want to reduce your overheads from the get-go, but that takes research and knowing who to approach!

Get insured

Lastly, before you go ahead and hire anyone to drive for you, you need to make sure that your assets are insured. Insurance is vital as it protects your business, your staff, and the people on the road. Protecting your business from the unexpected burdens out there should be a priority for you! Your assets are vital and you have to believe in that before you get started. Good luck!

Get Your Office COVID-Safe With These Tips

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Getting your business reopened post-COVID is one of the most important things on your to-do list in 2021, right? For it to go smoothly, you need to make sure that your office is as safe as possible from the clutches of COVID. The news and social media have been covered in the symptoms of COVID and everyone has been aware of what to look out for during the pandemic. Now that the world is doing its best to get back to some sense of normality, you need your office to be as clean, as clear, and as organized as possible before the big return.

You may already know that COVID-19 transmits directly between two or more people. Respiratory droplets can cause another person to catch the virus and that's the reason for all of the social distancing and handwashing measures in the past year. Even those who don't show any symptoms can carry the virus and transmit it to other people. Transmission can be airborne just like the common cold virus, and that can happen in enclosed spaces. Planning your office to be COVID-safe is going to take a little longer than just a five-minute hand sanitizer order. You need to make sure that your space is safe for people to be there so that they're not taking more time off work than is necessary. So, with this in mind, here are five ways that you can keep your office safe from COVID and the spread of the virus even further.

Personal Protective Equipment

Even if you are just working in a regular office, you need your staff to look and feel safe. One way to do that is with the supply of personal protective equipment such as face masks. If your staff are up on their feet and moving around, requiring them to wear masks is a good idea. You don't have to get everyone wearing masks for 10 hours per day, but you should ensure that there is enough space between desks and seats to enable staff to remove the mask while they actually work. You should have a sign on the door outside the office requesting guests and clients wear masks upon entry, and you can supply these at the front desk if they haven't brought them along.

Hand Sanitizing Stations

At the front of the office, the kitchen, and along with the desks in the office should sit hand sanitizing bottles. Accompany these with boxes of paper towels and tissues for anyone that needs to sneeze/cough. Closed bins should be available in prominent areas, too, as then they can be safely disposed of. The bathrooms should have antibacterial soap in them with paper towels - not soft towels - for hand drying. Regularly cleaning hands is smart and is a good way to prevent the virus from spreading. You can improve the general office hygiene this way, too.

Call The Cleaners

There are a range of office cleaning company experts out there who are upgrading their cleaning fluids and their methods off the back of COVID, and your workplace should be kept as clean and tidy as possible. Your phones, desks, and any shared surfaces should be cleaned thoroughly to prevent the spread of the virus. This is the case in pantries and lavatories, too. Disinfectants and bleaches need to be high grade so check with your cleaning company so that you know that they are using the best materials.

Go Deeper

While you have an office cleaning company on hand to daily clean your office, make sure that you budget for an added deep clean every week, too. It can give you a little more peace of mind to get the place deep-cleaned properly. It may seem expensive, but it's something you're going to want to do if you know that you can minimize the spread of a virus during a pandemic. You need to be able to keep your business open for as long as possible and the cleaner you keep it, the less chance of being shut down due to COVID-19.

Keep People Working Remotely

While everyone may be sick of working remotely from home, and it's not for everyone, it's important that you know that several tasks can be done remotely. This is ideal as it will limit how many people are in the office. You could keep half your workforce at home with half in the office to allow for proper social distancing. It will also help you to reduce the risk of transmission, and that's the goal here!

Everyone wants the world to get back to normal, but we all have to do our part to make it happen. Keep your absence and paid sickness policies fluid while you can: people need to isolate if they test positive or display symptoms!

Spanning the Supply Chain: Improving Your Relationships Across the Board

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The hallmarks of a professional-looking business are not just to do with its promotional tools, but it's about making sure that a great business optimizes and builds relationships appropriately. When it comes to managing a supply chain, relationships are more than crucial to success in the long-term and short-term. This is why we need to have an understanding of the different types of relationships that work within the supply chain, and how they bring benefits to our business. Let's show you how the key relationships that you can build upon. 

Relationships With Suppliers 

Naturally, in a supply chain, suppliers are one of the most important relationships you will ever invest in. Whether you are working with a few small companies, or a huge amount of larger ones, building strong and trustworthy relationships is about making sure that each side experiences the benefits. This is why many businesses opt for external help, such as 3pl solutions (third party logistics) for supply chain logistics, as they can take the stress out of the equation. This will give you a better ability to focus on collaboration. When you build a healthy supplier relationship, you need to focus on collaboration, but also being honest in your communication. It's about putting a lot of faith into both the output and the throughput. Sometimes, it's as simple as keeping in touch and making sure that you are all on the same page. When you will compare notes, you are all able to understand when everybody is. The fact is that suppliers are crucial to your supply chain, and keeping any information from them will undermine a strong relationship. This is why you need to choose your suppliers effectively, but also make sure that every aspect of the partnership is mutually beneficial. 

Improving Relationships With the Regulatory Bodies 

Whether you are working with your local government on a regular basis, or you are having regular contact with state or federal bodies, every aspect of the supply chain needs to be mindful of the regulations in place. It's about making sure that you are aware, as a business, of what your relationship with the regulatory bodies consists of, but also being cognizant of the industry in general. It's important to avoid making egregious errors, which can result in harsh penalties. But it's not just about keeping on the right side of the regulation, if you can work with regulatory bodies effectively, you may find yourself more entitled to business grants or additional incentives. If you work with a local organization in your region, you may find yourself networking with people that have a wide influence. Naturally, this will be beneficial to your business in many ways, which can help your company get more recognized or receive additional incentives. You can do this by showing commitment to a variety of processes that help the locale, such as lean operations, helping the environment, or investing in the community. Regulatory bodies are there to lay down the law, but they can work greatly in your favor. But this is why you need to make sure that when you are working with a regulatory body, you treat all and one the same.

Working With Technical Resources 

The most important aspect of managing the supply chain these days is guaranteeing the technology is in place. Data flow is crucial to guaranteeing your business thrives and is efficient in every way. Data exchange will strengthen your ties with other aspects of the supply chain, but you also need to rely on technical vendors, as they will improve your business in a back-office sense, such as automation and analytics. As your business starts to change its processes by relying on more technical components, you may have to alter your relationships with the providers. It's about making sure that you find a vendor that is suited to your ethos while also making sure that they understand your place within the supply chain. When we work with technical providers, they can seem like a superfluous entity, but we have to treat them like they are our own.

Working With Industry Influencers 

We have to remember that as part of the supply chain, solid relationships with press organizations are invaluable. When you are trying to establish a presence in the media, you've got to work with the appropriate influences, which is not as easy as it seems. It's not just about contacting your local newspaper. But it's about making sure you focus on symbiotic working relationships. But also, about making sure that your content is strong to warrant a feature in the local press. You've got to make sure that you are a business that is worth talking about, which is not just about making sure you work well within your supply chain, but it's about creating long-lasting relationships with journalists and professionals that want to see how businesses are adapting to current and future circumstances. Many businesses have had to adapt in light of the coronavirus, and while every company has needed to make specific alterations, what makes you better than everybody else? This is why having an honest and strong work ethic within the supply chain can be a very simple, yet compelling notion to improve your stance in a local sense. We can find ourselves more inclined to be more covert, but if you want people to report upon your business in an honest and natural way, you must focus on building solid relationships within your supply chain, your third parties, but also making sure that the people that are there to promote your business in an external sense will only report on the good work you do.

Strengthening your relationships will always prove pivotal to improving your business stance, but the supply chain is about the single most important lesson in making your company embody trust in all its forms. Business relationships will always be the notion underpinning good working practices, which will always improve the bottom line. This is why you need to focus on your supply chain and strengthen those relationships. In the most simple sense, the people in the supply chain give you what you need, so you need to work hard for them.

Can You Launch (or Relaunch) Your Business in 30 Days?

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Learning to become a leader is not something that happens overnight. In this pressurized world of business, we need to ensure that we do things now, not soon. But for any businessperson, launching or relaunching a business within a matter of days may seem like a big ask. But, believe it or not, with the right approach, you can. Let’s show you some ways in which you can improve or reinvigorate your business within the space of a month.

Week 1 

The first week is about figuring out your business in detail. You need to figure out who you want to help but also find the ideal clients. Once you have done this, you need to fix your social media. Sometimes, whether we are running a blog or a website, we need to make significant changes in order to tell a better story. But there's an abundance of resources that can help you. If you are trying to get involved in the eCommerce industry, you could integrate a B2B ecommerce platform onto your website. 

Week 2 

The importance of social media and valuable content cannot be underestimated. In order to actually get the interest of people, you've got to start adding valuable content. It's important at this point to post on a regular basis, preferably twice daily if you want to reinvigorate your company. Then, once you start to put out regular content, you can address your focus on each different type of content. For example, you can incorporate blogs on one day, and podcasts on another, and keep going. In order to do this effectively, you've got to share your expertise. And you can do this in a manner of ways, but be relatable, as this will be the way to help your customers come to your business easier. 

Week 3 

It is now time to add to your client roster, and this is where email lists will be pivotal. You should never underestimate the importance of an email list. When you start investing time in your clients that you need to put together their email addresses and put them on a system. And you can do this simply, but it's about keeping them on board. You can incorporate freebies, challenges, or even videos as a way to entice people.

Week 4

You will need to start designing your paid products at this stage. If you want to design an online program, it can take you months, but you can do this effectively, as long as you are willing to outsource it. It is at this point where you start to fine-tune your promotional tactics, such as SEO and building your brand. And once you start to go in the right direction, it all seems to come together.

When it comes to fixing up your business within 30 days, there is a lot to consider. But once you start to create the ideal business for your needs, 30 days is an infinite amount of time to put it all together.

4 Effective Ways to Cut Overhead Costs

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Cutting overhead costs is the best way to reduce losses and return a business to productivity when business is slow. Things like inventory, raw materials, and other overhead expenditures can be hard to cut down. And while you cannot completely eliminate some of the expenses, there are ways that you can reduce your overhead costs, grow your profits, avoid deadly cash flow complications, and keep your business running even when the sales are low.

Things to do to Reduce Your Overhead CostsOutsource some responsibilities

Outsourcing has now become an easy and cost-effective way widely used in the current digital world. Many businesses prefer outsourcing their business processes at a low operational cost. You can outsource to get your federal construction project completed at a reasonably low operating cost. The best part about outsourcing is that it allows you to control costs. You can pay for services only when you need them and avoid making a major venture in infrastructure.

On the other hand, outsourcing enables you to keep the labor costs at a minimum. You won’t have to hire, train and offer benefits for a department if you outsource your services.

Adopt the power of digital transformation

To cut overhead costs, you will need visibility and regulate your spending. A few years back, the only way to do that was by searching through a heap of paper records and fetching several teams, together with the administration, to try and get a hold of the things that were well-oiled mobile targets.

Well, the target hasn’t become any different with time. However, tracing the spending statistics in a world where individuals have numerous buying options that might not be visible to procurement has even hardened the tracking of indirect costs. Luckily, some robust solutions can help with advanced analysis, data management, and process automation tools. You can then collect, organize and evaluate spend data easily.

Leverage environmental obligation

Things like going paperless and having procurement software are just a single way to prioritize environmental responsibility while improving productivity. Sustainable procurement can help increase the worth formed by your supply chain. Additionally, investing in environmentally friendly alternatives to light bulbs, paper products, and power strips, developing and adopting responsible energy use practice can unswervingly impact your profit in the future while offering a good profit.

Motivate workers

Salaries represent a substantial amount of overhead expenses for many organizations. However, instead of trimming the roles by down scaling, consider making values and savings by fine-tuning your hiring techniques to ensure that your staff has a wide range of skills and flexibility to take on various roles.

Motivate your workers by giving them the independence of working the way they want so that they can enjoy their gains. Work autonomy can be in form of remote working and having the choice to own membership units and stock.

Conclusion

Trimming your overhead costs to zero is impossible; however, you can manage them. Be realistic, make informed changes, make your business eco-friendly and leverage the influence of the digital revolution. Your goal should be to streamline budgets to keep workers and your business’s vital systems running smoothly.

Team Building Tricks To Strengthen Your Staff Bond

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Being a part of a strong team can totally transform the direction in which your business is headed. Having swathes of talented staff that know exactly how to work together to reach goals in the most efficient manner is a real game-changer when it comes to productivity, but ultimately it can seem rather difficult to encourage each of your team members to get along. Learning how you can build a great bond between your employees doesn't have to be as tough as you might expect, as there are a few key areas in which you can focus your efforts to ensure your business can reap the benefits. So, if you would like to find out more, then simply read on!

Plan Team Building Activities

One of the best ways that you can encourage your staff to get along involves planning a variety of different team-building activities. There are so many different ideas and concepts for you to choose between, each offering its own unique selling points and drawbacks that you must consider to make the most productive decision.  You don't need to shell out a heap of cash to plan a brilliant team-building exercise, as you can begin with something as simple as a team lunch that has an emphasis on positive discussion. Setting up such a scenario will give your staff the chance to introduce themselves and get to know those around them, as they may not otherwise get such an opportunity. Another brilliant team-building option that can be of real benefit for your business success involves all things sports-related. Planning out a day of sports and games that centers around forming skilled groups that utilize each other's strengths can improve teamwork dramatically, as each individual will have to learn how to support one another in order to win the games. Hosting your own brainstorming session which all members of staff are invited to can be another wonderful chance for your team members to start chatting and build stronger bonds, whilst helping you to get to know each of your employees, too. The most essential feature that you must remember whenever you plan a team-building activity is that positivity and kindness are key - experiencing lots of arguments or fallouts due to your team-building activity is the opposite of what you actually want to happen, so make sure emotions don't run wild. 

Resolve Issues & Arguments Fast

Unfortunately, it's very common for a wide variety of issues and arguments in the workplace, and this may not be easy to avoid. Certain personalities and people just do not get on, but if each individual really brings something beneficial to your business, you must do your best to resolve the tension to help your brand to thrive. Some of the most memorable fights in NHL could have easily destroyed the players’ careers if they didn't have a lot to offer their team, so always consider the individual rather than the situation itself. As soon as you notice a change in the air when staff tensions are at their peak, you must do all you can to diffuse the situation and encourage your team to once again operate in harmony. Never let your employees reach the point of argument or shouting matches, as this is not only distracting for other team members, it also sets a bad impression that such behavior is acceptable. Remove the troubled staff members from the shop floor and take them to a quiet, private space to help resolve their issues like adults - talking through whatever is the matter will allow you to seek out the best solution that suits both parties. Offer a fresh start for both argumentative team members, and be sure to suggest that another occurrence of anger or aggression will be met with a formal warning. Providing a formal warning will not actually affect your staff or their role, but it can act as a wake-up call to let them know that their behavior simply isn't acceptable anymore. Sometimes the only way to fully resolve issues and arguments is to separate the troubled parties to ensure they do not have to cross paths, but often this isn't feasible and can cause considerable stress for you to manage.  

Learning how to build your professional team and strengthen their bond with one another for the benefit of your business has never been so simple when you can take the time to utilize the brilliant tips and tricks that have been carefully detailed above.

Discover The Best Ways To Get Media Attention In Your Business

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If you are looking to get more interest for your business from customers, then the media can be a vital tool that you should focus on. With media attention, you can push your business into the spotlight and ensure that customers aren’t ignoring your business brand. But how can you get media attention? Here are some of the best ideas that you should explore.

Hire A PR Agent

First, you might want to think about hiring a PR agent in your company. The right PR agent will act as a go-between for your business and the media. It essentially means that you don’t need to worry about speaking the language of journalists because they’ll speak it for you. This can be quite useful as a lot of media outlets aren’t interested in being contacted by a business directly. Remember, they want to report the news, not directly market your business. The marketing is just a side benefit that comes from stories being written about your company. 

A PR agent can also help you find stories that media outlets can report on. 

Show Some Skin 

In terms of stories that the media can tell about your business, there are a few options to explore. You might want to consider showing your philanthropic side. It’s possible to do this if you give money to charity or if you think about setting up your own charity project. You could even run something annually that is going to attract media attention as well as the interest of your customers. If you’re not sure what cause is right for your business, a philanthropic professional such as Jorge Hank can help. 

Go Viral 

Another great way to get media attention for your business is to do something in your company model that makes your company go viral. There are a few options worth exploring here. For instance, it could be a key piece of content that goes viral for your business. You might even want to think about running a guerilla marketing campaign. The right guerilla marketing campaign will put your customers in the heart of the action. Due to this, it’s always going to pick up a lot of steam online. You should also speak to your marketing agency about how to build up shares online. 

Keep Moving Forward

One final way to make sure that you can gain media attention in your business is to make sure that you are always moving forward in your business model. It’s absolutely vital that you don’t get stuck or remain stagnant because then your company will be boring for your clients as well as journalists. If your business isn’t moving forward, then there’s never going to be anything to report on. If you are looking for ways to move forward with your business then you could think about attending a trade show. This will help you gain attention from investors. 

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We hope this helps you understand everything that you need to know to get media attention for your business. Don’t forget, the right type of media attention can essentially act as free publicity for your business that could ultimately provide a massive increase in reach. 

How Golf Can Benefit Workplace Inclusion

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Inclusivity is important in all types of working environments. Whether you’re managing a department at an enterprise-level company or running a small business, it’s vital to ensure every member of your team is as valued as the next. 

Cultivating an inclusive environment doesn’t just ensure that every member of staff gets the same opportunities, it also increases motivation and fosters a happy workforce. As a result, you’ll productivity and efficiency soar when you prioritize inclusiveness. 

What’s the Work-Golf Connection?

In case you hadn’t already noticed, golf is widely played by top execs and managing directors. In fact, you’ll find most members of the C-suite regularly play a round of golf, but why? Not only is it a great form of exercise but golf is also intrinsically linked to business. 

Negotiations are made and deals are sealed on the greens as often as in boardrooms and corporate meeting spaces. Despite being a competitive game, golf facilitates and even encourages social connections. As you stroll from one hole to the next or enjoy a drink after a round, you’ll naturally talk to other golfers and extend networks. As a result, you can forge professional relationships and even increase business success when you embrace golf. 

Can Golf Increase Workplace Inclusivity?

When you encourage members of your team to play golf, you’re giving them access to a common pursuit. With advice from experienced golfers, like Stephen Troese Jr, you can find innovative ways to make the sport part of your corporate culture. From in-house competitions to charitable events, there are numerous ways to incorporate golf into your activities. 

By encouraging all members of the team to take up the sport, you can ensure that golf – and its commercial benefits – aren’t only available to existing managers and members of the C-suite. Instead, everyone will get the opportunity to hone their skills on the golf course. This ensures that everyone feels included and that no member of your team is ever overlooked.

What Skills Does Golf Require?

Golf is a game that can be played by virtually everyone. Providing you’ve got the motivation, you can consistently increase your skills and improve your performance, which makes it ideal for team events where players might have different ability levels. 

Some skills that are required, however, are determination, persistence, patience, and perseverance. In fact, these are far more important on the golf course than your physical fitness. Unsurprisingly, these are skills that will also serve you well in a business environment. By encouraging staff to play golf regularly, they’ll naturally develop these transferable skills and employ them in the workplace too. 

Why Workplace Inclusion Should Be a Top Priority

Everyone has the right to be treated fairly at work and this means getting the same opportunities and rewards are other colleagues. As well as meeting your legal obligations as an employer, making workplace inclusion a top priority will enable you to create a working environment that values teamwork, effort, and consistent improvement. In turn, you can foster a happy and motivated team that will enable you to achieve a higher level of success.