George Kao's Blog, page 39
September 5, 2018
Don’t Worry About Your “Money Blocks” Or “Limiting Beliefs”
Over the years I’ve seen many people try to work on their “money mindset”...
“It must be subconscious money blocks that are holding me back from having a thriving business!”“I just need to believe that I’m worth charging a higher amount!”"If I finally resolve / clear / remove my limiting beliefs, I will have a breakthrough!"
Is it actually effective?
So many friends and colleagues have spent thousands of dollars (and years of effort) working on healing or clearing their money blocks, or dissolvi...
August 29, 2018
Don't Enjoy Face-to-Face Networking? Here Are Some Alternatives.
Photo by Brittany Gaiser on Unsplash I haven’t gone to a networking meeting or conference in more than 5 years.
Yet, I have a people-centric business (training/coaching/mentoring)… and it is thriving more than ever.
Here's why I have never enjoyed in-person networking: I usually find myself in a corner, too shy to insert myself into another conversation or introduce myself.
If I do strike up a conversation with someone nice, I end up talking (more like listening) to that person for the re...
August 22, 2018
How To Do Influencer Marketing for Free
One of the quickest ways to visibility is when an influencer promotes your content or business.
Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.
This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.
There’s another way that is free, but requires more time:
To create content...
Nowadays it's called “influencer marketing” and the way it’s usually done is to pay an influencer (such as a popular Instagram star) to post about your product, service, brand, or message.
This can work if your product is proven to sell, and your budget for an Ad can be several hundred dollars (or thousands) to experiment with.
There’s another way that is free, but requires more time:
To create content...
August 15, 2018
What is “Authentic” Marketing?
A colleague asked why I qualify “marketing” with “authentic” — what do I mean by authentic marketing?
In all ways, authentic marketing is about not pretending.
To be truthful about where we are in our journey, instead of suggesting that we are farther along, to try to impress. Or in our content, pretending that we are more polished than we usually are when we're with clients.
Let’s apply this at 2 levels:In selling a product or service, authenticity is matching the marketing with what the typica...
In all ways, authentic marketing is about not pretending.
To be truthful about where we are in our journey, instead of suggesting that we are farther along, to try to impress. Or in our content, pretending that we are more polished than we usually are when we're with clients.
Let’s apply this at 2 levels:In selling a product or service, authenticity is matching the marketing with what the typica...
August 8, 2018
Should you focus on just 1 niche, or is it OK to integrate multiple interests?
If you’re asking this question, it’s probably too early for you to choose…
A reader wrote this to me:
My passion is to help people lead a happy life. I want to help people achieve fulfillment in 3 important areas of their lives…RELATIONSHIP, FINANCES, and CAREER. These are the things I intend to talk about on my blog.
As I’ve read and researched, I see that many experts recommend tailoring down to a niche, and focusing on specific issues; thereby warning against taking a wide range of topics. I...
A reader wrote this to me:
My passion is to help people lead a happy life. I want to help people achieve fulfillment in 3 important areas of their lives…RELATIONSHIP, FINANCES, and CAREER. These are the things I intend to talk about on my blog.
As I’ve read and researched, I see that many experts recommend tailoring down to a niche, and focusing on specific issues; thereby warning against taking a wide range of topics. I...
August 7, 2018
Must you focus on just 1 niche?
A reader wrote this to me:
“My passion is to help people lead a happy life. I want to help people achieve fulfillment in 3 important areas of their lives… relationships, finances, and career.
As I’ve read and researched, I see that many experts recommend tailoring down to a specific niche, and focusing on narrow issues; thereby warning against taking a big range of topics. I perfectly understand that the 3 areas I’ve picked are so wide! In fact, each has countless sub-topics.
But what I’...
August 1, 2018
What to do if your content isn't turning into income...
If you've been consistent with your content, and yet, your audience isn't buying from you, this post is for you...
“George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily for almost 2 years, as well as creating YouTube videos and free webinars. I would do this work regardless, and want to develop trust with my audience, and ensure I am inviting clients who would be the right fit. However, sales have been slow. In your experience, what is the tipping...
“George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily for almost 2 years, as well as creating YouTube videos and free webinars. I would do this work regardless, and want to develop trust with my audience, and ensure I am inviting clients who would be the right fit. However, sales have been slow. In your experience, what is the tipping...
July 25, 2018
Call out the bad practices in your industry
Are there practices or advice within your industry that you disagree with?
Every industry, every field of expertise, has practices and ideas that aren't helpful, and can even be harmful.
When you bring to light such less-than-effective practices, solutions, advice, conventional wisdom -- without mentioning/demonizing any particular company or individuals -- you will bring relief and validation to those who have been harmed by such practices.
And, you'll help to prevent additional harm (or wasted...
Every industry, every field of expertise, has practices and ideas that aren't helpful, and can even be harmful.
When you bring to light such less-than-effective practices, solutions, advice, conventional wisdom -- without mentioning/demonizing any particular company or individuals -- you will bring relief and validation to those who have been harmed by such practices.
And, you'll help to prevent additional harm (or wasted...
July 18, 2018
Create a Free Facebook Group? Why I don't recommend it...
A couple of years ago I created and facilitated a free Facebook group (called “Our Highest Work”) and in late 2015 decided to put it on hold.
Here’s why I stopped using my Facebook Group, and why I don't recommend this strategy to any of my clients: My "group" had basically become my fan page -- without the advantages of fan pages!
I was posting my new content there, but besides that, there was little other discussion, since I didn’t allow other members to promote their own content or offerin...
Here’s why I stopped using my Facebook Group, and why I don't recommend this strategy to any of my clients: My "group" had basically become my fan page -- without the advantages of fan pages!
I was posting my new content there, but besides that, there was little other discussion, since I didn’t allow other members to promote their own content or offerin...
July 11, 2018
Look at your own influencers: What are they trying to get you to be *more* of?
Which experts, personalities, and “influencers” do you follow? Whether you are aware of it or not, they are shaping your definition of success.
As you observe what they are pursuing, it automatically influences your beliefs of what is important to pursue.
Notice the imagery in their content (lifestyles of the rich and famous?), notice what they celebrate and point out to you, and notice the style they exhibit.
In this moment, question the direction of growth that they are encouraging you toward...
As you observe what they are pursuing, it automatically influences your beliefs of what is important to pursue.
Notice the imagery in their content (lifestyles of the rich and famous?), notice what they celebrate and point out to you, and notice the style they exhibit.
In this moment, question the direction of growth that they are encouraging you toward...
