James W. Cortada

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James W. Cortada



James W. Cortada is the author of over two-dozen books on the history and use of information and computing in American society. He is a Senior Research Fellow at the Charles Babbage Institute, University of Minnesota. He worked at IBM for thirty-eight years in sales, consulting, managerial, and research positions.

Average rating: 3.53 · 221 ratings · 32 reviews · 77 distinct worksSimilar authors
IBM: The Rise and Fall and ...

3.68 avg rating — 68 ratings6 editions
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Information and the Modern ...

3.18 avg rating — 73 ratings — published 2011 — 7 editions
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Before the Computer: IBM, N...

3.89 avg rating — 9 ratings — published 1992 — 5 editions
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Fake News Nation: The Long ...

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3.30 avg rating — 10 ratings3 editions
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How Societies Embrace Infor...

2.75 avg rating — 8 ratings — published 2009 — 6 editions
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Modern Warfare In Spain: Am...

4.40 avg rating — 5 ratings — published 2011 — 4 editions
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Making the Information Soci...

3.50 avg rating — 6 ratings — published 2001 — 2 editions
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Inside IBM: Lessons of a Co...

really liked it 4.00 avg rating — 5 ratings2 editions
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All the Facts: A History of...

4.25 avg rating — 4 ratings — published 2016 — 3 editions
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The Digital Hand: Volume II...

3.75 avg rating — 4 ratings — published 2005 — 7 editions
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“That it failed to fix IBM’s problems or help Akers suggests that collectively the board proved unwilling, complicit, or simply incompetent to carry out its fiduciary and ethical responsibilities until forced to by circumstances.”
James W. Cortada, IBM: The Rise and Fall and Reinvention of a Global Icon

“at least in IBM’s case, when it honored and nurtured its sales force and its sales culture, it was productive and successful. That statement may sound incredibly obvious. When their values prevailed, IBM did well. But beginning shortly after the new millennium, they did not always prevail. IBM, like many other corporations, in recent years has relied increasingly on what came to be known as “financial engineering” to improve performance. It was never enough to ensure success.”
James W. Cortada, IBM: The Rise and Fall and Reinvention of a Global Icon

“IBM acquired a great deal of modern manufacturing and sales capacity—for the wrong products.”
James W. Cortada, IBM: The Rise and Fall and Reinvention of a Global Icon

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