Roland Kelts's Blog, page 88
February 20, 2010
Japanamerica via LA Times: Tiger and Toyota
February 19, 2010
Japanamerica via AP
By YURI KAGEYAMA
STORY TOOLSorder a reprintdigg thissave to del.icio.us
TOKYO
Toyota President Akio Toyoda, known as "the prince" in Japan, was groomed for years to head the automaker his grandfather founded.
His appointment in 2009 was full of promise -- a morale booster for the rank and file who expected that a youthful Toyoda in the hot seat would help steer the carmaker through a...
February 18, 2010
Super Bowl and Yomiuri--together at last.
SOFT POWER, HARD TRUTHS / Anime must eventually transcend Japan 'national' brand
Roland Kelts / Special to The Daily Yomiuri
The Super Bowl, the biggest American football game of the year, might as well be called the Super Brand in honor of all the advertisers who try to get a piece of its huge U.S. audience. But even as I was being dazzled by the commercial hoopla watching the game in person this month in Miami, I was reminded that the brand getting the most attention in the United States...
SOFT POWER, HARD TRUTHS / Anime must eventually transcend...
SOFT POWER, HARD TRUTHS / Anime must eventually transcend Japan 'national' brand
Roland Kelts / Special to The Daily Yomiuri
The Super Bowl, the biggest American football game of the year, might as well be called the Super Brand in honor of all the advertisers who try to get a piece of its huge U.S. audience. But even as I was being dazzled by the commercial hoopla watching the game in person this month in Miami, I was reminded that the brand getting the most attention in the United States...
japan rocks
Roland Kelts / Special to The Daily Yomiuri
The Super Bowl, the biggest American football game of the year, might as well be called the Super Brand in honor of all the advertisers who try to get a piece of its huge U.S. audience. But even as I was being dazzled by the commercial hoopla watching the game in person this month in Miami, I was reminded that the brand getting the most attention in the United States these days is a Japanese one: Toyota.
An American television network contacted me...
Super Bowl and Yomiuri--together at last.
SOFT POWER, HARD TRUTHS / Anime must eventually transcend Japan 'national' brandRoland Kelts / Special to The Daily Yomiuri
The Super Bowl, the biggest American football game of the year, might as well be called the Super Brand in honor of all the advertisers who try to get a piece of its huge U.S. audience. But even as I was being dazzled by the commercial hoopla watching the game in person this month in Miami, I was reminded that the brand getting the most attention in the United States...


