Len Wilson's Blog, page 6

The Blissful Lie That Statistics Don’t Matter in Church

When it comes to dismissing the value of statistics in church, I have heard it all. Most excuses try to justify decline. The fact is, statistics matter.

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The Weird Word in Our Church Mission Statement

Our church mission statement contained a weird word: Christian-ish. At first I thought it was a judge-y commentary on Bible Belt culture. Then I turned the light on myself.

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The 1-3-5-7 Method to Making an Outstanding Creative Culture

I call it the 1-3-5-7 Method - the leadership work of building a sustainable creative culture that thrives beyond an individual leader’s influence. The premise of the method is that it takes a minimum of seven years to build something that lasts.

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How Church Growth Really Works

A fellow communicator told me her pastor asked her to make an ad campaign to grow the church. I wondered if her pastor understood how church growth works.

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How The Fourth Era of Marketing Can Help You Build Relationships

Good communication begins with understanding the people with whom you're communicating. The goal of church marketing isn't selling. It's building relationships. We of all people in the church should know this.

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What is the Purpose of a Creative Element in Worship?

She asked, the leadership of my church is not clear on the purpose of a creative element in worship. Does it serve the sermon? Prepare people for the sermon? Is it just something “special” to keep things interesting? What is it for?

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A Day in the Life of a Church Creative Director

Ever wondered what a church creative director does? I am the Creative and Communications Director at St Andrew, a large in the Dallas area. Often, people ask what I do. Creative leadership is one of the most important things a church can have. Here's a typical day.

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You Have Two Choices: Lead Up or Complain Down

Something going wrong? You have two options - lead up or complain down. But, you say, you don't know my boss! And, perhaps it's as tough as you say. But before you gave up, consider two moments in the Scriptures when someone had an option to lead up or complain down.

Struggling with change resistance? Use this vision toolkit

If you are trying to create a specific future - a growing company, a healthy church, a community of people - then you assuredly face opposition. In their book Illuminate, Nancy Duarte and Patti Sanche outline why this is and how story can you help move forward.

What Creative Leadership Looks Like

People in creative work settings need advocacy and leadership to protect them and free them to flourish. Here is my pledge to all creative team members in my care. This is what I strive to do for you. And what I want you to do in return.