Dave Donelson's Blog: OutTakes, page 20

Marketing And Advertising Guides In Multiple Formats -- Including Free!

Digital publishing is a wonderful thing. It's made it possible for me to present my new book series, the Dynamic Manager's Guides, in as many formats as possible so entrepreneurs and business managers would have affordable, convenient access to them. I'm pleased to announce the first collection of dynamic management tools is now complete and available in various formats ranging in price from FREE to $14.95:



The Dynamic Manager's Guide To Marketing & Advertising : How To Grow Your Sales And Boost Your Profits is now available from Amazon.com or your favorite bookseller.



Market more effectively online--and off
Beat the Big Box competition
Find out what makes your customers tick
Compete without chopping prices
Tune up your publicity machine
Learn the five rules of good advertising
See seven ways to "Wow" your customers


The 256-page trade paperback contains all three of the ebooks listed below as well as a bonus preview chapter from the next book in the series, The Dynamic Manager's Guide To Creative Selling. It's also available for Kindle and other ebook readers through Smashwords.com.

Trade paperback ISBN 978-1453889602

ebook ISBN 978-1452385679



The Dynamic Manager's Guide To Marketing: How To Create And Nurture Your Best Customers

Learn what makes your customers tick, why they buy from you--or your competitors, and how to make them customers for life.  Available for Kindle and other ebook readers as well as a free audio book podcast from Podiobooks.com.

ISBN 978-1452444994



The Dynamic Manager's Guide to Advertising:  How To Grow Your Business With Ads That Work

Learn how to attract new customers, build loyalty, encourage repeat purchases, and increase your share of the market.  Available for Kindle and other ebook readers as well as a free audio book podcast from Podiobooks.com.

ISBN 978-1452491011



The Dynamic Manager's Handbook Of Sales Promotions:  23 Ad Campaigns And Sales Promotions You Can Use

Each one has been tested by businesses just like yours and includes step-by-step instructions as well as helpful do's and don'ts--including how to get others to pay for them! Available for Kindle and other ebook readers for only 99 cents.

ISBN 978-1452317328



Watch for complete audio book editions of several titles coming soon from Audible.com.



Dave Donelson, author of The Dynamic Manager's Guide To Marketing & Advertising: How To Grow Sales And Boost Your Profits a how-to book for business owners and managers.

Library Advocates Call On Oprah For Help

Author, activist, and library advocate extraordinaire Marilyn Johnson has formed what may be the most important group on Facebook -- Oprah, Libraries Need You!. If you care about the fate of libraries in this country, you need to join the group to show the media diva just how many of us are suffering from the assault on library budgets taking place all the across the country.



Above all, please come join us, Oprah! Speak up and speak out on behalf of the millions of library users who are los...

A Small Business Success Story For Book Lovers

You can't hold down a good business idea--especially if it concerns a product as clever as In My Book bookmark greeting cards. Entrepreneur Robin Blum tells the full story of how they came about, why they've survived the ups and downs of the economy for the last ten years, and what's next in her company's future during this interview on WOR's Joan Hamburg Show.



Learn more about the product at www.InMyBook.com.



Dave Donelson, author of Heart of Diamonds a romantic thriller about blood...

An Open Letter Of Library Support To My Town's Mayor

Mayor/Supervisor Joan Walsh
Town & Village of Harrison
1 Heineman Place
Harrison, NY 10528

Dear Mayor Walsh,

In response to your recent request for input as the town prepares its budget for 2011, I would like to point out some pertinent facts about how important the residents of the town of Harrison consider their libraries. I'd also like to discuss the economic value we receive from our investment in these important community institutions.

Few would dispute the relevance of libraries to the quali...

A Little Library With Big Impact

The fight for funding our libraries is entering a critical phase as the budgeting process for Westchester county and many municipalities begins in the next few weeks. Anne Collins, Director of the Purchase (NY) Free Library, penned this open letter to her community in response to Harrison Mayor Joan Walsh's request for input on priorities for the coming budget year. I reproduce it with Anne's kind permission:

In a letter to the community dated Friday, August 6, Joan Walsh asked everyone...

Every New Book Deserves A Website

The Dynamic Manager's Guide series now has its own place on the web. The new website went live this morning with a brief introduction, information about me and my business and writing career, and detail of the first book in the series, The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work.

The website, www.thedynamicmanager.com, features a sample of the book, an mp3 audio introduction, and complete details of the contents.

The book is making its way in the ma...

New Business Book Series

I launched a new series of books for owners and managers of small businesses today. The first book is The Dynamic Manager's Guide To Advertising: How to grow your business with ads that work. It's available now as an ebook in multiple formats.

The Dynamic Manager's Guide To Advertising is designed to help a manager create an advertising strategy suitable for a small business. Mention "advertising" to most people and they immediately think of the behemoths of the airwaves like Pepsi and P&G...

Oppenheimer To Lead Library Rally

NY Governor David Paterson's proposed budget would reduce library funding to $84.5 million – a $2.5 million cut from exiting levels. Join NY Senator Suzy Oppenheimer, WLS Director Terry Kirchner, and me at the White Plains Courthouse Friday, June 18 at 11:30 AM to protest these unconsciounable cuts in library aid.

If adopted this would represent an $18 million reduction over the past three years and the fifth time state spending for public libraries has been cut since 2007. The proposed cuts...

Dog Lovers at Audible.com: Hunting Elf

Dog lovers take note: My first novel, Hunting Elf, is now available from audiobook powerhouse Audible.com. Like its protagonist, Elf the Silkie Terrier, the book just won't quit.

Hunting Elf is based on a true story. We had bought a little Silkie Terrier puppy to give to my mother-in-law one Christmas. In a chain of ever-more-unbelievable events, the little dickens ran away the night we brought him home, only to return on Christmas Eve. I turned that tale into first a short story, then int...

Proposed NY Aid Cuts Endanger Our Libraries

Libraries everywhere are under greater financial pressure than ever before. I testified today before the New York State Senate Westchester delegation about the impact of proposed cuts in library aid on the Westchester Library System and the 38 public libraries in our consortium. You can hear the testimony here.

Here's the original text of my testimony:

March 19, 2010

NY State Senate
Westchester Delegation
Public Budget Hearing Testimony

Good morning. I am Dave Donelson, Treasurer of the Westchest...