Dan Norris's Blog, page 4
May 17, 2023
The Content Marketing Leap of Faith
Here’s an excerpt from my 2015 book Content Machine. I’ve reproduced it here because I’ve been discussing it in my recent articles. Related: This week I got 2 customers direct from one article and it restored my faith in content marketing. The Content Marketing Leap of Faith Okay, so where are we at? You know […]
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May 14, 2023
Why I’m starting a lifestyle business after almost 17 years chasing startup glory
It’s almost 17 years since I left my corporate job and chased the dream of being an ‘entrepreneur’. Many times over that journey I’ve turned down perfectly good projects, shut down perfectly good businesses and ignored great opportunities to chase the dream of having a real, legitimate startup. Sometimes it’s gone my way, other times […]
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May 11, 2023
Taking a step backwards is better than taking no steps
For the last 6 months or so after finishing up at my last business, I’ve done very little career wise. I’ve always been busy and having not much to do and a lack of direction for the future has been rough. I’m always super fearful of being between projects. You really start to wonder what […]
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April 20, 2023
Imposter syndrome
I used to think imposter syndrome wasn’t a real thing. I thought if people were especially nervous about sharing content or educating others because they weren’t good enough, it was probably a sign that they weren’t and they probably should wait till they do have some more experience and expertise before proclaiming to be an […]
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April 13, 2023
Product – audience fit
Recently I’ve written a few posts about the myriad of things I got wrong about Content Marketing in my 2015 book Content Machine (part 1, part 2). One of the big things was back in 2015 the general view was the way to go about building businesses using content was to create the business and […]
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April 6, 2023
5 things my 2015 content marketing book, Content Machine got right
OK, I’m at attempt number 3 at trying to write this post and find enough things in my 2015 book that I got right. Things have changed so much in that time, that it was much easier for me to find things I got wrong. Related: 5 things I got wrong about Content Marketing in […]
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April 3, 2023
Startup validation red flags and green flags
I’m currently in the process of “validating” my new startup Jessop, an app that uses AI to create Standard Operating Procedures (SOPs) for businesses. I put “validation” in quotes because I don’t like the term, but I’ll use it here because that’s what we tend to call it. Related: Is startup validation bullshit For me, […]
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March 30, 2023
My failed ChatGPT content amplification experiment
I got a little bit excited about ChatGPT last week when I saw this LinkedIn post promising to 10X a podcast episode by multiplying the content into different formats. So this week I decided to give it a go. I do a weekly podcast about the craft beer industry, Boss and the Brewer and I […]
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March 28, 2023
Thoughts on starting from scratch again at 43
Recently I finished up as CEO of Black Hops, a brewery I started with 2 mates back in 2014, and I’ve found myself starting from scratch. It’s quite daunting, but I’ve been here before, many times. The first time was when I quit my job in 2006 at 26. I had just received a promotion […]
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March 26, 2023
Raising an investment round for my new startup
Today I’m announcing that I’m looking to raise a small friends and family investment round to work on a new app to help companies create and roll out Standard Operating Procedures (SOPs) using the power of AI. The app is called Jessop, I’ve already started working on it and I’m excited to bring it to […]
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