Dave Crenshaw's Blog, page 32

See You in August!

Greetings, Chaos-Crusher!  You may be wondering where the video is this week. Well, don’t adjust your screen resolution or delete your cookies! This July, my team and I will be far too busy investing in Ray-Bans and SPF 50 for our month-long “strategy session.” Don’t fret. We’ll be back in August! While I’m gone, you […]

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How To Motivate Your Employees to Keep Learning

Did your college diploma come with a free, lifetime supply of business acumen? Mine sure didn’t! Nobody enters the workforce knowing…well, much of anything! Luckily, you took the advice of your commencement speaker and committed to life-long learning. As the “Dean” of your own business, you sincerely want to pass your wisdom on to your […]

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How “Cooler Heads” Extinguish “Heated” Workplace Conflict

…The following is a public service announcement… The workplace. When managed correctly, it’s a lush campground for collaboration, career building, and high fives. But, take caution! Adding more campers means greater susceptibility to out-of-control fires known as “workplace conflict.” Only you can prevent them! A little workplace conflict is normal and healthy, like a control […]

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How to Ask Interview Questions that Actually Matter

When a job candidate walks into your conference room, start by asking yourself, “Is this candidate more prepared for this interview than I am?” Too many businesses riddle candidates with random interview questions that might as well be answered by a Magic Eight Ball. “On a scale of 0 to Spock, how logical are you?” […]

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Fixing Common Organization Chart Mistakes

Ah, business ownership. Yep, it’s hard not to gaze upon what you’ve built and proclaim, “home sweet home.” Little do you suspect that the very foundation of your home, the organization chart, is about as flimsy as the paper money that’s about to go flying out of your wallet. Organization charts that are contaminated with […]

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Avoid These Critical Hiring Mistakes

Remember your high school coach belligerently screaming, “a chain is only as strong as its weakest link” as you avoided passing out whilst struggling through a series of 20-minute sprints? Sorry to bring up a sore subject, but he was right…especially when it comes to hiring. For too many business owners, ineffective hiring processes create […]

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Why Processing Email is Shockingly Valuable

Welcome back from that much needed vacation! Welp, time to cruise on in to your office, take a seat at your desk, open up the ole’ laptop, and…SWEET SAMPSON’S GHOST! That’s one unwieldy email inbox! Sure, processing an overloaded inbox is a pain in the neck. Believe it or not: dedicating time to focus on […]

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Planning Vs. Gambling with Your Marketing Plan

“Ladies and gentleman! Step right up and place your bets! The name of the game is ‘Marketing Roulette’ and a jackpot is waiting for you… if Lady Luck is on your side!” If that’s the voice in your head when you review your marketing plan, you’re not crazy, you’re just thinking short-term. An effective marketing […]

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Should You Find Investors? Consider These Alternatives First

As an entrepreneur, you’re constantly looking to earn the capital needed to pull in more customers to purchase your goods or services. For many business owners, getting that cash infusion means slicing off a piece of equity and feeding it to bloodthirsty investors, like in ABC’s ‘Shark Tank’. Consider this a warning to tread water […]

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Piecing Together Your Product or Service Name

Remember the name of the last product or service you purchased? Sure, you may regret buying those Cinnabon Cinnasweeties and Oreo Chillata, but think about why those word fragments were picked to form such appealing product names. Finding that perfect name can be a bit of a puzzle. With more pieces comes a greater challenge. […]

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