Jodie Cook's Blog, page 119

‘It’s Not For You’—Why The Best Brands Turn Customers Down

Only average businesses try to serve everyone, but turning customers down can make business owners uncomfortable. Rather than exclude a potential buyer, they make exceptions, agree to concessions and go above and beyond in an unsustainable way.

Securing Funding To Drive Expansion

To grow to exponential heights or sustain linear progression? It’s the crossroads that many founders encounter at some point during their business journey. When sales are solid and the team stable, what should the next step be? Do we need funding? How would we spend it?

Overcoming Technology Addiction: Three Experiments To Try Now

In the last few hours of your life, you will not be reading the news or scrolling your Twitter feed. In the last few hours of your life, when you reminisce about the time you had and the impact you made, you will not wish you spent more time on your phone.

5 Hiring Hacks To Find The Right Talent For Your Startup

It’s no surprise that the team with the best players wins. It holds true for sport and business alike, but hiring and retaining impressive people can be a minefield. Casting the net widely then applying rigorous filters means entrepreneurs can select well, from a vast pool of applicants.

Expanding Your Comfort Zone: Lessons From A Year Of Adversity

After debilitating anxiety and panic attacks began to inhibit his daily life, Ben Aldridge decided to do something about it. He began to tackle his mental health issues in a creative way, by embarking upon a Year of Adversity and completing weird and wonderful challenges.

The 7 Steps To Success Silicon Valley Startups Swear By

The Silicon Valley approach to starting, scaling and exiting a business is a useful method even for an entrepreneur without hopes of reaching unicorn status. Following these seven steps can maximise your chances of success in business.

How To Always Be Your Best Self, From An Eight-Figure Founder

Cathryn Lavery is a company founder on a mission to make everyone the best version of themselves. Her company, BestSelf, provides top productivity tools to help its customers achieve their goals and has sold over $30 million of products to customers determined to improve.

The 5 Books That Mission-Driven Leaders Should Read In 2021

Some of the greatest companies are not companies at all, they are movements. Mission and purpose sit alongside commercial success and each benefit the other. Ben Keene, cofounder of Rebel Book Club, shares the five books that mission-driven leaders should read in 2021.

How To Write A Bestselling Business Book In Six Steps

Tucker Max is a bestselling author. One of his books has sold over two million copies and his company has worked with over 1,800 authors in 6 years. I quizzed Max about exactly how authors can write a business book with every chance of being a bestseller. Here are his six top tips.

Why Successful Entrepreneurs Put Themselves First

Self-centred. Unconscientious. Selfish. These are some of the shame and guilt-ridden words that might swim around in an entrepreneur’s head when they choose to put themselves first. But entrepreneurs should think of themselves as assets or resources just as vital as time or money.