Bhavik Sarkhedi's Blog, page 31

7 Steps To Start Your First Content-Marketing Campaign

Creating your first content marketing campaign means planning your strategy and understanding what types of content you would like to utilize — audio, visual, and written. Defining what it is that you want your content marketing strategy to accomplish or what are your business general goals and objectives will help you keep the right focus while creating content.

To identify and establish goals for your content marketing strategy, you need to consider what you are trying to achieve through your content creation.

In this post, we will go deeper on what a content strategy is, why your company needs a content marketing plan, and the steps you will need to take in creating one. From building a framework for your content marketing plan to adding tools for better content management, setting up your strategy does not have to be difficult, as long as you take the steps outlined and research the resources.

Meeting the needs and goals of your business is possible with a carefully designed marketing strategy for your content. The more intensively you study and segment your target audience and use their needs and segment specifications as a foundation for your content marketing strategy, the more successful your content marketing efforts will be. Knowing who your audience is, what they want, and where they spend their time will help you target your Content Marketing strategy based on their precise needs.

For instance, consider who you would like reading your content, and consider where those audience members are most likely to be. First, analyze the audience you want to reach through your content, then think about all the factors related to your audience. Once you define your goals, establish a target audience, identify keywords, and have completed an audit, it is time to define the content types you will produce.

Before starting working on any content, you must identify your goals and focus on building content in ways that increase your chances of meeting these benchmarks. You can also structure your content strategy around concrete goals: increasing the number of likes you get on Facebook or growing your email list. Measure your business goals and align your content to those goals to build a strategy that provides you with far more than views and traffic.

Creating a content strategy that effectively reaches your target audience will ensure your content has longevity, builds an organic audience, and, more importantly, helps sustain your business goals. Suppose you strive to understand your audience, the intentions of our audience, and create content that serves that subject matter the best way possible. In that case, you are ultimately serving your ultimate business goals. Understanding your audience’s overall demographics and needs will help you create a marketing campaign that is relevant, valuable, and memorable. A strong understanding of your audience or customers is essential for creating the most relevant and engaging content.

To understand your target buyers, you must define your target market and align your content with the questions asked. Content Strategy the marketing plan needs to outline what content needs to be delivered to target groups through channels. Then, look to chart out the bigger picture, creating a content plan and strategy for the long-term.

Write down your main points, and develop an appropriate strategy for using your research, insights, and thoughts throughout the content. You have to execute the carefully thought digital marketing strategy and drive out highly targeted content using the creative content marketing ideas you have created. Now, it is time to run your marketing campaigns across your chosen channels, using the messaging approaches you defined using the content you created. Content Marketing is a tactical extension of your Content Strategy, focused on producing, measuring, and deploying content to a clearly defined audience to achieve the desired result, such as visitor conversions.

Simply put, your digital content strategy is about planning, creating, managing, and deploying promotive, marketable content into the digital sphere. The benefits of using content in your marketing strategy involve:

engaging new prospects andkeeping your existing customers,converting leads,improving SEO, andincreasing the authority of your brand –

These are just some of the many reasons content marketing is such a crucial tool for so many businesses worldwide. Whether you are just getting started with content marketing or have been using the same approach for some time, it never hurts to overhaul your content strategy plan: make sure that it is relevant, innovative, and engaging to your prospects and customers, regardless of the time and method in
which they plan to purchase.

Anyway, folks, as you are building out your digital marketing strategy, be sure to review previous efforts and where you stand in the marketplace, and establish realistic marketing goals.

Always have your overall marketing and business goals in mind, and ensure that everything you do, from concepts to deployment, keeps these goals in mind.

While user preferences may change quickly, the basic principles stay the same: If you produce interesting, valuable, informative, fun, credible, and adequately targeted content, you will reach your content marketing goals. Following these guidelines will produce highly relevant content, which leads to successful online marketing.

In this article, I will walk through how to design and execute an ideal content marketing strategy in seven steps that take you from setting goals to measuring your content marketing success.

1. Get a briefer.

Your first job is to get a briefer on what content marketing involves. Yes, as you’re reading this, you probably grasp the basic concept, but you need to dig deeper into the details. Familiarize yourself with the beginning, middle, and end of a piece of content’s life, how you measure your results and your ROI, and the process you’ll use.

Also, get a high-level perspective on the strategy before mastering those details — you’ll be glad you did.

2. Research your competitors.

Before typing, take a moment to research your competitors. Analyze businesses in your niche, to understand their approach to content marketing. Which articles seem to be getting maximum reads? How often do they publish? Whom do they publish for?

Even if you are looking at competitors, avoid using the same strategies employed by them. However, you can take their learnings and use them to device your own campaign.

3. Draw up an editorial calendar.

After giving the competition some thought and analyzing your ideas, Time to create an editing schedule. Do not stress over this not being perfect. Time to create an editing schedule. Do not stress over this not being perfect.– Later, you can always change your mind. Use an internet template if formatting is a problem for you.

Start categorizing your content, and create some title placeholders for future articles. (including what type of content each piece would be, like a blog post, video content, or infographic). Set publication dates.

4. Set goals and keep them.

You may begin setting goals for your calender once you have an editorial calendar in place. How often do you want to publish? Have an estimate of how many impressions are you aiming for? Where do you envision yourself in a year?

As a marketer what growth do you want to see? Again, these goals need not be perfect; you can adjust them later, but you need to set a vision for yourself.

5. Treat your first posts as experiments.

Now it’s time to do the work. It will probably be difficult for you to write your first few articles, but don’t allow that deter you from doing so. Once the draft write up is finished, you need to revise and edit your work using the best possible tools to bring clarity and remove fluff. Treat these articles as an experiment, observing how people react to your work and taking notes about what you could do better.

Keep an open mind and don’t be shocked if some of your original ideas don’t pan out as you had hoped. Do not let any kind of confirmations or rejection affect you or bias you.

6. Publish, syndicate, and follow up.

It won’t be long before you are done with the basics and understand the true potential of marketing content. At this stage you should up your marketing campaign game. Use your learnings to publish new posts that appeal to your target audience in terms of demographics, and measure each one’s performance.

After publishing, promote and syndicate the posts on your social media channels (both as a brand and as an individual). Read your comments section and engage with everyone who has commented or shared some insights. Though the process may seem intimidating initially, you’ll get the swing of it in a matter of weeks. Going forward these engagements will help you tweak your campaigns to deliver results.

7. Never stop improving.

The last but not the final task is never stop improving. Experienced content marketers do better than inexperienced ones because they’ve had more time to learn new things. If you commit to constantly learning and improving, you’ll make better content and see better results — with no upper limit to your potential.

It is crucial because the trends and norms of content marketing change frequently, so keep reading the news every day, experimenting with new techniques, and striving to improve your abilities in general.

As you can see, nothing stops you from launching a content-marketing campaign or building the skills necessary to enter the business. Of course, it takes time and discipline, but anyone with dedication and a good path forward can get there.

The post 7 Steps To Start Your First Content-Marketing Campaign appeared first on Bhavik Sarkhedi.

5 Reasons Your Small Business Needs Content Marketing

What is content marketing? It’s creating and sharing content with your target audience to attract and retain new customers. Small businesses can benefit from content marketing.

Here are 5 reasons why your small business needs content marketing.

1. Content marketing helps you build trust with your audience.

When you produce quality content that is relevant to your target audience, you build trust with them. The audience begins to see you as a credible source of information and a trusted advisor. This trust is essential if you want to convert your audience into customers.

The focus is on creating and sharing relevant content with your target audience. The content can be blog posts, articles, videos, infographics, or any other helpful format to your audience.

One of the main benefits of content marketing is that it helps you increase sales and conversions for your business.

Another benefit of content marketing is that it can help you rank higher in search engines. It happens because search engines like Google often prefer websites with high-quality content. If you can create helpful and informative content, you will be more likely to rank higher on search engine results pages (SERPs), leading to more traffic and leads for your business.

Overall, content marketing is an effective way to reach your target audience and build trust with them. It can also help you rank higher in search engines and get more traffic and leads for your small business.

2. Content marketing can help you generate leads.

Quality content can help you attract new visitors to your website or blog. Once they’re there, you have the opportunity to convert them into leads. If your content is helpful and informative, the chances are good that they’ll give you their contact information in exchange for more valuable content down the road.

Content marketing is a type of marketing that focuses on creating and sharing content that is relevant to your target audience. Content marketing aims to attract and engage customers and ultimately drive sales.

There are many benefits of content marketing for small businesses. Content marketing can help you build brand awareness, generate leads, and drive sales. It can also help you build relationships with your customers and create a more positive brand image.

Content marketing is a cost-effective way to reach your target audience. It does not require a large budget and can be done in-house with minimal resources. Content marketing can be easily scaled up or down to suit your needs.

If you are not already using content marketing, it is time to start. Content marketing offers numerous benefits for small businesses and is an essential part of any successful marketing strategy.

3. Content marketing can help you close sales.

Your sales team can use the content as a tool to close deals. For example, they can use case studies and white papers to show potential customers your products.

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Small businesses often use content marketing to attract new customers and build brand awareness. By creating engaging and informative content, small businesses can reach a larger audience and demonstrate their expertise in their industry. Additionally, content marketing can help small businesses to build relationships with their customers and create a more positive brand association.

Content marketing is an effective way for small businesses to reach their target market and achieve their business goals. When done right, it can help small businesses to build brand awareness, attract new customers, and create a more positive brand association.

5 reasons why your small businesses needs content marketing

1. Content marketing can help you reach a wider audience.

If you want to reach more people with your product or service, content marketing is a great way to do it. By creating compelling content, you can attract the attention of potential customers who may not have heard of your business before.

2. Content marketing can help you build trust and credibility.

When you provide valuable and helpful information to your readers, they will start to see you as an expert in your field. Helps you build trust and credibility with your audience, which is the foundation for any business.

3. Content marketing can help you boost your search engine ranking.

One of the main goals of any business is to rank high in search engines. And one of the best ways to do that is by creating quality content that is keyword-rich and informative. Doing this will attract more visitors to your site and improve your chances of ranking higher in the search results.

One of the benefits of content marketing is that it can help you improve your search engine ranking. Creating keyword-rich content can increase your chances of appearing in search results when people are looking for businesses like yours.

Search engine algorithms are constantly changing, but one thing that remains consistent is that fresh, relevant content is always rewarded with better rankings. That means that if you want your small business to be visible in search results, content marketing is essential.

4. Content marketing can generate leads and drive sales.

Of course, one of the ultimate goals of any business is to generate leads and sales. Content marketing is a great way to do it if you want to increase leads and sales for your small business. Creating compelling content can encourage people to take action and contact you about your product.

Creating helpful and informative content can encourage potential customers to contact you about your product or service. It is a great way to generate leads that could eventually become paying customers.

5. Content marketing is relatively inexpensive.

Compared to other marketing strategies, content marketing is relatively inexpensive. It is an excellent option for small businesses with limited marketing budgets.

How can a small business do content marketing?Content marketing can help small businesses to reach a wider audience. By creating engaging content, businesses can attract new customers and build relationships with existing ones.Content marketing can promote products and services in an informative and exciting way. By providing valuable information, businesses can increase their sales and leads.Content marketing can help businesses to build their brand and reputation. By creating a robust online presence, businesses can establish themselves as leaders in their industry.Content marketing can drive traffic to a website or blog. By optimizing content for search engines, businesses can attract more visitors to their sites.Content marketing can create loyalty and trust among customers. Businesses can keep customers returning for more by providing valuable and trustworthy information.

The post 5 Reasons Your Small Business Needs Content Marketing appeared first on Bhavik Sarkhedi.

Every Content Marketer Should Use These 9 Tools

The need for good-quality content has been a must for the last decade in the marketing and research domain. And since Google introduced several new algorithms like Penguin, Hummingbird, Fred, Payday, Panda, Intrusive Interstitial Updates, etc., this necessity has only accelerated. Gone are the days when poor quality content that held little to no value and benefit for the users flooded the internet. Now, if you do not provide services that the audience desire, it is almost impossible for you to gain visibility on the organic search page and SERPs.

To highlight and establish themselves as a reliable and influential brand in the commercial sector, many marketers and entrepreneurs have started to use content marketing as a part of their marketing schemes. Due to the immense popularity and demand of content marketing, more than half of B2B and B2C marketers are utilizing the principles of content creation and distribution strategy to gain the upper hand in their e-commerce business to make it reach greater heights of success.

So, if you are already in this group, you probably understand the tremendous advantages of content marketing in any field of business. And you must have also realized the importance of including it in your overall trade and corporation system. Maybe you also have a plan sought out to support this career.

But is knowing enough?

Nope. We must also do something in this direction.

Whether you are just starting to work in the content marketing field or have already been using it for some time, you can always make the most of it by deploying different ways and ideas to boost your sales and traffic.

Luckily, we have various content marketing tools to help you make your task process more effortless and flourishing. These tools are your best friend when it comes to knowing the ifs and buts of content marketing and how you can use these tips to gain the upper hand in the industry and establish yourself as a compelling content marketer. They also help reduce your burden by providing various uses in different sections, like SEO, traffic analytics, content creation, social media engagement, etc., and improve your work efficiency and consistency.

Below is the list of 9-such tools that every content marketer should have to help them get the best out of their time, skills, and energy.
And you also have a nice little bonus waiting for you at the end of this index! So keep reading ahead to know more.

1. ContentIdeator

Finding what content your audience is sharing couldn’t get any easier.

ContentIdeator is one of the most popular tools for researching and finding insights on virtual media. This tool covers every major content medium and allows you to search content by keywords, domain, region, platform, etc. By using it, you can not only discover content that resonates with your customers but use it to understand your social impact in the market and get a peek at your competitor’s creation strategy.

Special Features:

★ It covers every content channel, such as Blogs, Twitter, Forums, Instagram, YouTube, emails, and Facebook (Pinterest, LinkedIn, and Medium will also get launched soon). Thus you can create blogs and posts that connect with the users on a broader level.

★ It helps you find excellent topics you can write about and generate ideas that your audience will take great interest in reading and sharing.

★ You can find what content your audience is sharing and finding more pleasing.

2. Buffer

Build and grow your audience organically in an effortless way now!

On average, people today spend around 2.5 hours on social media. So, wouldn’t it be awesome if you could use this part to let them find your brand more easily? And Buffer lets you do just that. It is a content marketing app that helps you build and grow your audience on various media platforms. You get affordable and intuitive marketing tools you can utilize for finding your customers and connecting with them.

Special Features:

★ You can analyze your social media results in just a few clicks and use them to deliver engaging content.

★ Ease of scheduling your social media posts so you can collaborate and publish your campaigns while also focusing on other things.

★ You can also jump to hotkeys and comments and respond to your clients faster.

★ 24/7 support and advice from customer advocates and a supportive community via emails and social media for your business.

3. Canva

Design unique and eye-catching posts for everyone.

Canva is a designing tool that makes it easier for you to design professional posts and achieve your goal in a visually captivating way. It comes with thousands of professional templates and images of high quality you can use to get a gripping headstart in your work and bring your ideas to life.

Special Features:

★ Canva provides team folders that allow you to stay organized, manage content, and store brand assets in one place.

★ You can plan, create, schedule, and publish your stories and inspirations using Canva.

★ Thousands of templates to help you create your inspiration and share pridefully with others

★ It allows you to have real-time collaborations with people across departments, companies, and countries.

★ There’s a built-in comment option that you can use to resolve suggestions and issues in real-time.

4. Hemingway Editor

Make your writing bold and clear today to stand out in the content marketing industry.

The Hemingway editor is one-of-the-best content marketing tools you can use for editing your documents and posts. You can remove grammatical errors, format your text, and enhance its quality by using the app’s suggestions (in the form of different colored highlights). It also gives you a readability score that helps you improve your work and make them more engaging and easy to understand for the readers.

Special Features:

★ It highlights the lengthy and complex sentences or common errors in yellow.

★ The dense and complicated ones get highlighted in red for you to edit.

★ You can utilize a shorter word for the ones highlighted in purple and replace the weaker adverbs and phrases marked in blue.

★ Green marks the passive-voiced phrases in your sentence.

5. Google Analytics

Analyzing data for your business in one place just got easier!

Google Analytics is a web analytics service that allows you to use different free tools to analyze data for your business in one place and get tremendous benefits. Using it, you can make smarter decisions to promote your business and get immediate results in the long term.

Special Features:

★ It helps you understand your app and website users and use it to check the execution of your marketing strategy, content, products, etc.

★ You can access Google’s unique insights and ML abilities to get the most of your analytics and data.

★ By connecting it with Google’s publishing and advertising services, you can use these insights and get better business results.

6. Trello

Boost your team’s spirit and help move it forward through unique collaborations!

The Trello app allows you to collaborate, assign tasks, manage projects, and achieve new productivity heights in a short period. Whether in the high rising corporate world or the home office, you can easily handle and manage your team’s work through customizing tasks and performing together in project leadership.

Special Features:

★ Trello gives you the ability to set up and customize workflows in quick steps.

★ You can use the lists and boards to assign tasks, set assignments, create productivity metrics, set calendar meetings, etc.

★ You can manage, keep track of, and share your tasks through the Trello cards.

★ The power of automation makes it easier for you to handle your work and posts without making them tedious.

★ You and your team members can integrate Trello with other apps that you use to get power-ups and optimize your performance.

7. MailChimp

Sell your products and find customers with the right tools today.

Drive traffic, boost sales, and take your business to the next level using Mailchimp. Via this tool, you can get all the necessary marketing features and benefits to reach new consumers and sell your products. Whether a business, an idea, a dream, or a brand, you can grow your inspiration and help it bloom by showcasing it to the world on suitable channels.

Special Features:

★ You can build your emails, landing pages, social ads, postcards, etc., from one place and share your idea with everyone on fitting platforms.

★ Using Mailchimp, you can build a beautiful website with a custom domain for your business or brand and connect with the customers directly from your official site.

★ Automate your marketing by adding a personal touch and reaching out to the audience on the spot.

★ Manage your patrons, get creative tools, insights, analytics, etc., at your fingertips.

8. Ahrefs

The all-in-one SEO toolset is here to save the day!

The Ahref toolset is a powerful yet easy-to-master feature that can help you skyrocket your business sales. It helps you rank higher on the SERPs and organic search pages and get more traffic for your links and website. Whether a Junior Marketer or a SEP expert, anyone can get the best out of this tool in simple steps.

Special Features:

★ You can audit and optimize your website without investing too much time.

★ It makes analyzing your competitors easier.

★ It helps you find keywords your users are searching for online.

★ Ahrefs also helps you learn and gain valuable insight from the top-performing content in the industry.

★ You can track your progress through its rank tracker to know your performance and results.

9. HootSuite

Make your social media a superpower and get fantastic results!

Managing your social media couldn’t get any better without HootSuite. This tool allows you to save time by scheduling work across your virtual connections and viewing them in simple calendar mode. Thus, in this way, you can focus on your tasks and create quality content that blends better with your customers.

Special Features:

★ Using HootSuite, you can find your audience’s thoughts by keeping an eye on the latest trends and conversations.

★ You can invest in content that sits well with the customers and produce more of it to boost your sales.

★ It helps you respond faster to the users and collaborate with other channels to maximize results by working as a team.

And now, here’s your promised bonus!

Ulysses

Put an end to your distractions while writing now!

Ulysses is the ultimate writing app to help you kill the distractions while working. It has gone through numerous feature boosts to provide a distraction-free interface to help you maintain your writing flow and get your task done. It is available in 20 languages and provides plenty of inspiring features and tools anytime and anywhere to boost your productivity and keep the writing ball rolling.

Special Features:

★ Works on MAC, iPad, and iPhone.

★ Ulysses is beneficial for every writing format, be it your next big novel, a college essay, a work report, or a blog post.

★ The interface of this app is very minimalist to keep things simple for you and help the parts shuffle around like a book.

★ Convert your text into PDFs, word documents, and ebooks in just a click.

★ It comes with a built-in proofreader and editing assistant to check your grammatical errors and set the tone right for your content.

Conclusion

These content marketing tools are the easiest ways to help get the most engagement out of your work and creation. They don’t require you to spend much time, energy, and money on them to get satisfying and immediate results. You can pick the ones you find suitable to your needs and witness the results for yourself.

So, if you are already using these tools, that’s great! And if not, it’s time you got your hands on them and took your business, company, or brand to new peaks of success in the e-commerce and marketing industry.

The post Every Content Marketer Should Use These 9 Tools appeared first on Bhavik Sarkhedi.

5 Must-Have Skills for an Expert Content Marketer

Wouldn’t it be the best thing if you become a successful content marketer this year?

Yes, it’s about time you put your ideas into action and revved yourself to accomplish your dream of becoming an excellent content marketer.

And in this blog post, we will discuss some of the finest chops to help you succeed in this niche.

In today’s world, where content rules every platform, the demand for content providers is rising exponentially. People and companies are out trying to hire experienced content writers and marketers to help them drive their websites to the top-ranking pages of the search engines. But it isn’t only the SERP’s visibility and ranking that they are after.

Today, entrepreneurs and business people worldwide are currently focusing heavily on the consumers and ways to attract them. Customers comprise the most crucial part of any industry, whether entertainment, technology, gaming, health, etc. They drive the creators to experiment with new ideas and introduce innovative products and services to draw in the audience and keep them hooked to their brand in the long run.

But how do content marketers fit in this cycle of creating and consuming?

Well, that’s simple. Content marketers are the channel or network for delivering the services from the source to the receiver. Without the aid of these people, it is pretty challenging for the entrepreneurs and manufacturers to reach out to their target audience, understand their needs, and deliver satisfactory products to maintain the rate of engagement and subscription. Often, these organizations and companies prefer to hire content writers and marketers to help them improve their website’s visibility, boost traffic rates, and generate better ROI.

But then comes the trouble of employing the perfect content marketer for your organization. In this sea of content creators who chant the phrase “Content is King,” how do you know which person will be suitable for you?

You must understand that not every content marketer is a fantastic content creator. And the vice versa isn’t always true as well. So, here you need to know the difference between a content marketer and a content writer and how you can identify a good one for your company. And that comes down to the skills and abilities of a content marketer.

For example, the leading role of a content marketer is to develop a content strategy for a company or brand. And then comes the responsibility of putting all the steps together to ensure its smooth execution. The plan includes various stages and actions like marketing research, content writing and editing, graphic design, SEO optimization, and content distribution. On the other hand, a content writer provides various forms of content, be it white papers, SEO-based blogs, articles, SOP, resumes, etc., to their clients as per their requirements.

Many content marketers often take help from content and copywriters to create more people-oriented and short blogs on various social media platforms to speed up their plan’s implementation. It helps the company get high-quality and engaging content that its audience will relate to and come to enjoy.

But ultimately, it all boils down to the abilities and creativity of the content marketer to help this plan succeed. And it is only possible if you, as a content marketer, possess the necessary aptitudes to perform and deliver exemplary service in the industry. So, lets us look at the 5-must have skills that every expert content marketer should harbor. It will help you know what you should look for in a person you hire; or how you can become a terrific content marketer in the competitive field outside.

01. SEO Basics

No matter how good of a writer you are. If you do not know the SEO basics, things will be very rocky for you in e-commerce and content marketing. As an expert content marketer, you should know about SEO practices apart from clear content strategy and project ideas. It helps you build brand trust and awareness through organic searches over time, boost sales, and deliver immediate results.

But it doesn’t mean that you need to know every minute detail of working of technical bits of SEO or how you can implement them on your web page. As a content marketer, you don’t need to dig this deeper. But you should have a proper understanding and knowledge of Google’s algorithm and how the organic searches work for different browsers. It allows you to build an effective strategy to optimize content and make it more user-friendly at the same time.

You can rely on several SEO tools to help make your content visible and more reachable to the target audience. We also have plenty of content marketing tools available in the market that you can implement to boost your SEO ranking and get the best of it for your services.

02. Content strategy and project management

We know content-making is not easy because you have to create and deliver something that you have envisioned purely in your mind. And that’s why a content marketer needs a strategy to help them put together their idea and give it a clear and coherent shape.

And after the strategy creation, we come to the step of project management. It is another crucial skill that every expert content marketer must possess. You can aid many content-first organizations in repurposing content from case studies, FAQs, testimonials, and blogs for their email marketing, promotions through ads, etc. if you know how to drive the content creation process.

It allows your content to get good SEO measurements and thus deliver high-quality and expert material in every stage of your content marketing plan. And you can also provide a detailed report about when your content will get ready and how much more time you may need to perfect it. Elements like these establish you as a powerful, insightful, and reliable content marketer and someone who can handle the complete funnel when the time desires.

Here are some ways in which you can hone your content strategy and project management skills:

By beginning with research and getting a clear idea of your project’s purpose until its completionPutting a long-term strategy with many side plans and branching themes for its successful execution.Detail a waterfall method (breaking your project into linearly successive phases where you must complete each step before moving on to the next.)Prepare a questionnaire for your project and look for possible answers to solve the inconsistencies that may become a setback for the content in the future.And finally, you can present the plan to the respective executives and founders for approval.03. Editing

Editing skills are similar to playing sports; you can learn their rules and basics quickly, but it goes a long way to master them.

Now the challenging part of editing isn’t the time-consuming process or the pile of errors and content inconsistency you may have to fix but the varying styles of every writer and content creator.

To put it simply, every writer has their unique way and tone of creating content. And they carry out the editing based on it. So, if you come face to face with a piece of work already edited by a third party, there are high chances that you may end up redoing the entire thing to make it fit according to your utility, writing style, and inner voice.

And that’s what you need to work on if you wish to become an expert content marketer. You will have to discipline yourself like water and fit into your client’s language style and unique voice whenever you get any content to edit and reformat.

Remember that companies don’t look for sophistication and wordplay when relying on your content marketing service. They want your work to match their brand while having the element of uniqueness. So, you must practice your editing skills and learn to adapt to anyone’s style and tone like a chameleon while working as a content marketer.

04. Creativity and Storytelling

The art of storytelling makes your brand more memorable. It is a fact that people find messages, themes, and announcements told via storytelling more engaging, compelling, and easy to remember at the end of the day.

Let us take an example to understand it. We find it difficult to remember the names of people we meet for the first time. Whether it is 4-persons or 2, it gets messy in the initial attempt. But if you hear the same names as the lyrics of a song, you will have no difficulty recalling it.

And why is that? It’s because the tune and overall storytelling of the music make your mind feel connected to and intrigued by it. And as a result, you can easily remember most of the words from the song, unlike a conversation.

And as an expert content marketer, you should also know how to implement creativity and storytelling in your work to make it more user-friendly for consumption. It helps you target the customers and convince them to invest in the company or brand without being compulsive and forceful.

The best way to do it is by bringing the hero’s story and taking the customers on a quest where the hero (them) goes on a journey to defeat the villain (their problems, goals, or needs). On the way, they get help from a comrade who becomes their friend (the company/brand), and together they achieve victory. Not only will it be a unique way to catch their attention and keep them engaged, but it will also convince them to stick with your products and services for a long time.

05. Marketing and Collaboration

Just because the content marketer has the term market in it doesn’t guarantee that every one of them is well-versed in this field. You will be surprised to find that many experienced content marketers struggle with delivering a satisfying and top-notch content service despite their abilities. And it is because they fail to understand the basics of marketing strategies and how collaboration plays a vital role here.

A lack of collaboration and marketing skills pushes you back in your performance and becomes the reason for failures in the workspace. And that’s why to become an expert content marketer; you should focus on cultivating your marketing and collaboration skills. Together they help you understand the current trends in the industry and the cultural background of your current organization of work.

By taking the initiative to learn more, you get more accustomed to the arrangements around you and how you can use them to provide the best result. You can build a productive working arrangement and get feedback from different people to get a hold of what the audience wants at the moment. And you can then implement these facts to understand and find ways to deliver these services in the easiest way possible.

Concluding thoughts

So, these are the 5-must have skills that any pro content marketer should have. Now, whether you are planning to hire or march on the path to becoming one, you know what abilities and knacks you need to find and develop in the field of content marketers.

Also, don’t forget to keep exploring and practicing because success will eventually be in your palms one of these days if you continue to strive towards excellence. All the best!

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The Future of the Content Industry is Super Bright

Are you a small business having questions about content marketing in your mind? Are you thinking about strategizing your content? Do you want to make people raise eyebrows with your brand persona? You must be aware that “Content is the King,” but what if you get an entire kingdom. Here, Bhavik Sarkhedi, the Founder and CEO of Write Right with my subsidiaries – Taletel, Estorytellers, Kalam Kagaz, and Bloggism, is leading the Kingdom. They say, one step at a time, and you’ll be there. Giving my own twist to the saying, I tell my tribe members, “One Word at a Time.”

When I, as a young entrepreneur, entered the content field in 2016 in Ahmedabad, the industry was immature. But with my faith, dedication, and zeal, I led the agency in this unpredictable world. Here I am in 2022, and all I see is a bright future for the content industry. Covid -19 has made a boom in the writing industry, with one and all leaning for support. But, WE CAN NOT DO WITHOUT CONTENT. Any business, be it a small or a large-scale one, is dependent on the content.

I take pride in transforming the content industry tremendously. My motto is to provide “quality per word.” While I am always prepared for the worst, I am working towards tilting the odds towards the best. I am a young entrepreneur who believes in proving the saying: “A pen is mightier than the sword.” The future is unpredictable, but with the pace of the content industry, this sure has a very bright future with numerous scopes. Content not only requires command over the words but spellings, grammar, style, tonality, and structure.

Looking at the bright future, many people are entering this industry. But in my opinion, content creation requires connecting with the clients, understanding the brand’s vision, and focusing on establishing them on a broader scale. While others are looking to grow individually, my team and I make it possible for the brand to develop its persona.

We look forward to growing as a team that works towards fulfilling clients’ requirements in a way that markets them and the content. The content industry is bright because the demand for quality content increases every passing day. Content marketers are best at widening their horizons while sharpening their swords. Quality content, as we know, never goes out of fashion. It is here to stay. With unprecedented times across the globe, content started leading the market like never before. The addiction to reading and penning good content is the driving force for writers. I was just one young motivated fellow who managed to establish my footprints with many following in my footsteps today. I am now running several other subsidiaries covering various niches with just one agency under my name, i.e., “Write Right.”

As I am known as The Weak Point Dealer’s author, I consistently try to add feathers to my hat now and then. It’s not just my keen interest in writing but also guiding and training. If I see potential, I will give my all to make it the future of writing. For us, our clients are the hero of the story. I believe in narrating the story with patience and calmness. Every word we pen is interconnected, and we know when to stop. What makes you different in this industry is your presence of mind. While you top the list, you have to be quirky as well.

Creating content is not everybody’s cup of tea. Content writing, relatively new in the market, has a bright future. When you play with data, facts, and figures and merge them with human psychology, you see wonders happen. Not everyone understands the essence of writing. No matter how much one tries, they cannot excel until and unless the interest is genuine. The content industry is booming in itself and helping businesses with strategized promotions.

I consider my clients as individuals rather than a unified body. However, many professionals have grasped the value of influencing the feelings of the masses. What is the best way to connect to a mass audience? It’s content that leads to enormous success while keeping the content authoritative. The link between any entrepreneurship and business is directly proportional to quality content. There’s no looking back anytime soon.

I take pride in being known in the industry, and many aspiring and upcoming writers are looking forward to learning and working with me. Being a humble person in both mind and heart, I leave no stones unturned to give a chance to young talent.

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How Content Writing is Now a Need, Not a Want Anymore?

There is a very thin line of difference between necessity and luxury. Needs and wants are similar to that. Necessity is something that you cannot do without, whereas luxury is something you get if you can afford it. Content is a necessity and not a luxury. Content is a need and not a want. It is that part of digital marketing where you can’t think of stepping ahead without it. Content can either make or break your image on the digital platform. It is the cornerstone for all your business goals.

I am a Digital marketer, and being a father to Write Right, Taletel, Estorytellers, and Kalam Kagaz, I have come to realize that content is the foundation of any brand, business, or entrepreneur. Therefore, anything that defines the foundation is a need and not a want. Content is the most powerful tool that one can ever possess. Content marketing is not just utilized to differentiate one from competitors but is now an integral component of every modern brand’s digital marketing strategy.

Content is nothing but a method to deliver information to the consumers in text, images, videos, etc. It is participator as well as communicative. I think content is a need because it provides the audience with a reason to appreciate your website. Just purchasing a domain and not putting content on it is more like a parking lot without a car. Good for nothing if it brings you no business. When content is given importance, your website will draw organic traffic and increase your chances of gaining new consumers. In a nutshell, “CONTENT IS NOW A NEED AND NO MORE A WANT.” It forms the most vital part of digital marketing.

If you have good, quirky, and audience-pulling content on the website, it spreads like gossip from the pados wali aunty. And you already know how effective these gossips are because then there is no stopping. It reaches one and all and increases your chances of being noticed. When people hop into your websites, potential customers convert to your loyal consumers. Content alone is not essential, but quality, authentic, and unique content are crucial. If we look back, content never played a vital role, but now, nobody can do without it.

High-quality, engaging, and consistent content has the most influence on the audience of any strategy. Content writing enables the brand to provide content that is consistent. Consistency, particularly in the brand message, is vital in determining your company’s development and success. When you use your own distinct, unmistakable tone, voice, and style across all of your platforms while creating content, you will benefit from putting in these efforts.

In my opinion, consistency is essential for the route to make the consumer happy, i.e., emphasizing the importance of content authoring. Content writing assists your audience in interacting and forming relationships with a company, but it also covers every area of a business. It impacts your print marketing initiative, websites, and even social media.

Consumers are increasingly turning away from traditional forms of advertising. A growing proportion of buyers are turning to digital technologies. Of course, purchasing with a reputable provider is essential, but they are always looking for solutions to simplify their selection and streamline the entire process. As consumers are migrating away from radio and television advertisements, the companies must react to this transition as most of them are affected by social media. That’s when you know who is a blessing in disguise? It’s a content writer! Brands are established over time, typically with the help of third-party validation. Nevertheless, your content will enhance the concepts and transmit them across all mediums. To make content advertising work, we must actively create material worth reading – else, it is simply a squandered opportunity.

I think as most of the organizations are focusing their efforts on content marketing and are tilting toward increasing their budget, it is about time that one should make sure about optimum utilization of content creation. You can create content that just not resonates with the target market but also raises your brand with the aid of content writing. One of the primary advantages of content authoring is excellent audience retention. Once done effectively, it may provide your consumers with a great experience and inspire them to continue with your firm.

I want to make sure you’re constantly reinforcing your company image and engaging your audience in fresh and intriguing ways. Content creation may also help you get momentum on social media. Social networking is such a crucial issue in today’s corporate environment. Therefore, it is critical to examine your stats, assess your information, and consider fresh approaches to alter your data. Often, all it takes is a tiny modification in your writing style.

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The Revolutionary Transition in the Content Writing Services

Our minds want a break from the monotony of seclusion and confinement. If prior pandemics are any indicator, we have entered a period of thriving creativity. The revolution transition in the content industry is reshaping our progress. Words are much more powerful than we can ever imagine. Putting it together and choosing the most appropriate words are the essence of writing. The content writing services are nothing but a way of creating information for the readers and making a brand establish its digital personality.

The content writing services are turning the table. For any writer, it’s not just about weaving the words and forming sentences. Rather, they put their heart and soul into it. When we provide any information to the audience, we never compromise on the quality of the content. It is a proven truth that the content should abide by the tone of the readers. When I started my agency under the name of Write Right, I had no idea how smooth things would run for me. However, in the last 6-7 years, I have realized that as the technologies evolve, communication modes change, and so is the way of conveying content.

It can never be a bed of roses for any writer. It comes with thorns and thus a roller coaster ride. What matters here is how you enjoy the transition. I aimed to fly and expand across the globe when I stepped forward. I am happy I could do it. I took a baby step with Write right, and now I have siblings to it, i.e., Taletel, Bloggism, Estorytellers, and Kalam Kagaz. While the writers dominate the content, content dominates the market. When we talk about content marketing, we realize how the industry has taken a turn and bent the market on its feet.

When we take a closer look, we find that the way print media works is very different. It consisted of journals, newspapers, and even magazines but is now supplanted by the Internet, websites, and blogs. The proliferation of the digital world has transformed how content is produced and developed. We are surviving in a world that flies like a bat out of hell, and we must cope with it. When the world is transforming and taking a digital turn, it is reasonably required for the content creators to keep pace and generate content that captures the audience’s attention.

In the contemporary era, where content writing services are subjected to a revolutionary transition, it has paved the way for modernizing marketing for businesses. Digital marketing came with all force (thanks to the novel coronavirus) and swapped out the era of offline marketing. With this transformation, I have taken content writing as a career to the forefront. When I entered this industry, I had no idea how well will I flourish here. But, I always knew that content writing had a bright future. While the transition was taking place, we, as a team, worked hard to keep up with the revolution. Unfortunately, talented content writers are rare as hen’s teeth.

In my opinion, one of the most important aspects here will be the audience’s interest. Their preferences change time and again. Therefore, it’s essential to provide content that viewers are looking for. If we take a closer look, the content style has undoubtedly developed and evolved through time, but yes, there’s this one thing that we can’t miss – the content quality is paramount and should be considered a priority. To my understanding, you don’t need to don a mortarboard to become a content writer. If you have a flair for writing and can be quirky enough to keep your audience hooked to the content, I guess you are through.

The digital era has taken over all businesses and is hungry for tech-savvy writers. The revolution that has taken place is for good. It has made it necessary for all the websites to provide additional information for the targeted audience. There are a plethora of options available, but when you know what you want, those options mean nothing to you. The transition in the on-demand content industry has opened various doors for both the service providers and service seekers. Being a writer myself, I welcome this revolutionary transition with open arms. And I am all bright-eyed and bushy-tailed.

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Top 20 Artificial Intelligence Writing Tools of 2022

With the tilt towards technology, the world taking an unexpected turn, and going digital, the demand for content has gone through the roof. With the boom in digital promotion and marketing strategies, marketers are looking to satiate their hunger for content forms such as social media posts, SE-optimized blog posts, whitepapers, product descriptions, etc. The content market not just requires effort but time and a stable of workhorses as well.

In the Information Age, it’s a must to create authentic content. The content needs to be on-point and sometimes quirky, depending on the need to attract potential customers. However, with the rise in competition and the challenge of taming the high-quality writers, it’s becoming challenging to create top-notch content consistently. This is where Artificial Intelligence tools make their grand entry. The best aspect of implementing these tools is that they instantly minimize your stress and make writing content a breeze.

According to a few AI experts, these tools will eventually take over human writers. They are partially correct in a way. These tools smoothen the development process, hits Writer’s Block out of the park, churn out content ideas, and create high-quality authentic content with minimal human intervention. However, zeroing in on the best pick of the bunch is time-consuming. Therefore, I’ve compiled a list of the top 20 AI Writing Software.

The Top 20 Artificial Intelligence Tools Not to Miss Out on in 20221. Jasper

Jasper Ai is an excellent AI-powered writing aid since it entirely transforms your content into a one-of-a-kind rendition. It lets you produce blog posts, essays, and poetry, and it will also create content for you based on a particular writing tone and style. The Jasper function can write material on auto-pilot mode. You have to start the phrase, and Jasper can complete it all for you.

Features-

Jasper is an automated procedure, and it guarantees copies free of grammatical errorsIt helps you create Open Graph images. Users can instantly create images for meta tags with this feature.One can use Jasper for free to create up to 10000 words. If your content requirement is more than that, you need to upgrade to a premium plan.It’s integrated with Grammarly and Surfer SEO.

Pros-

Great collection of templates that matches Copy AI in terms of variety.For help, there is an extensive Facebook network.It works in 25 different languages.

Price– It has two plans, i.e., starter and the boss mode. The starter plan costs you $29 per month and lets you produce 20000 words, whereas the Boss plan allows you to create 50000 words for $59 per month.

2. Grammarly

Grammarly is a tool that assists authors in identifying and correcting errors before publishing their work. You’ve undoubtedly heard something about it already. They recently secured venture money at a valuation of $13 billion! The software is particularly noteworthy for its relevant grammatical advice, which assists authors in improving their writing abilities. Grammarly’s AI engine integrates machine learning and several techniques for language modeling, allowing users to fix letters, specific words, and phrases.

Features-

Rewrites sentencesChanges the toneChecks grammarChecks fluencyDetects plagiarismIt gives you word choicesThe business plan helps you save samples, create style, and establish a tone profile.It integrates with Web browsers, desktop programs like Slack, and Microsoft’s product suite.

Pros-

Ridiculously easy to useThe free version is quite comprehensive, as it includes features like punctuation, conciseness checks, and tone detection.It works with Chrome and even helps edit Google Docs or any email.

Price– Grammarly has three plans. The free plan checks punctuations, spelling, and grammar. The premium plan will cost you somewhere around $12 per month and include all the benefits of a free version, but with no restriction. It also helps examine the text’s intelligibility, quality, and tone. The business plan will be around $12.50 per month, but it can be used by up to 10 users, unlike the premium, which is just for an individual. It includes all the features of both the free and premium versions.

3. Write sonic

Write sonic is a fantastic AI-powered content generation platform for digital agencies, e-commerce firms, and marketers. It lets users generate high-quality content. With this software, you may save a considerable amount of time by creating landing pages, ad copies, email text, product descriptions, etc. The pre-trained tool even responds to any query that you have. It helps generate an entire blog, poetry, and even summaries with the help of just a few directions. The free version of Write Sonic provides ten credits with which one can create up to 5000 words. For pro users, there are four paid options.

Features-

Long-form writing assistantSEMrush integrationMultiple seats

Pros-

Write sonic is a complete package matching Copy AI in terms of versatility.Integrating SEMrush provides SEO recommendations that help you develop Google-friendly material.

Price– The Basic plan costs $15 per month or $150 per year and includes 75 credits. The Professional plan costs $45 per month or $450 per year and includes limitless credits. The Startup plan is $95 per month or $950 per year and includes unlimited credits. Finally, the Agency plan is $195 per month or $1950 per year and includes unlimited credits.

4. Pro- Writing Aid

ProWritingAid offers an advanced grammar checker and style recommendations. This application helps authors maximize their potential by producing detailed reports that allow them to analyze and improve their writing style.

Features-

This tool helps writers identify and remove any undesirable elements.These may include ambiguity, repetitive words, and even long sentences.It is capable of producing professional papers and research projects.The tool consists of a Chrome extension, an MS Office add-on, and Google Docs and Scrivener integration.

Pros-

API integration is simple.Cloud-based solutionIntegration with well-known applications such as Medium and Gmail

Price– It can be used for free. The paid version costs you $20 per month, $79 per year, or $399 for a lifetime subscription. You have lifelong access to all updates and support with the lifetime plan.

5. Article Forge

Article Forge develops more original material than other AIs because of its deep-learning capability. Content produced by Article Forge easily passes Copyscape’s plagiarism checker. It generates unique and high-quality material that can help you swiftly rank your website on search engines.

Features-

Most AIs employ only a single deep-learning method, whereas Article Forge employs eight distinct deep-learning models to create the most conceivable content.It can compose the entire piece in seconds while sounding as humane as possible.Enter a keyword or other essential information to produce the material, such as headers, article length, etc. It will take a minute to provide you with top-quality content.

Pros-

WordPress SchedulerAutomatically add videos, titles, and headingsCreates content in seven different languagesContent optimized for SEOCreate Complete Blog Posts from Scratch

Price– Article Forge includes two payment levels and a 5-day free trial. The Standard plan is $57/month or $27/month if paid annually, and it allows you to generate 250K words each month. The Unlimited plan is $117/month or $57/month and lets you generate unlimited content.

6. Rytr

The most challenging thing that a writer has to face is writer’s block, and getting over it cannot be easy. But Rytr helps you generate material in a matter of seconds. With this writing assistant, you can produce original material for your blog entries and publish them on the website. It is similar to Jasper and Copy AI. It uses AI to create a unique copy within seconds.

Features-

There are approximately 30 usage scenarios.To add individuality to your material, choose from 30+ languages and 18+ tones (convincing, amazed, inspiring, etc.).

Pros-

Includes copywriting formula like PAS to generate high-quality output with little to no editing.Text creation is quite dependable as the content results are on-point.The free plan is quite generous.

Price– Rytr offers a free service that allows you to create 5000 words every month. There are two paid plans available. The Saver plan is $9 per month or $90 per year, and it can create up to 50000 words per month for you. The Unlimited package is $29 per month and creates unlimited material for you.

7. Copy AI

Copy AI is the most creative tool and helps you with content writing and copywriting. This tool intends you to assist by creating copies that are not just creative but also effective. You have to start by selecting the style of composition and explaining the product. It provides you with various examples and templates to help you begin. This tool also helps to enhance your writing abilities and lets you practice different copywriting prompts. So if you are struggling to come up with ideas and are clueless about how to begin, Copy AI is your go-to place. It even helps you generate appropriate words for your purpose.

Features-

Ability to create copies for Google, Facebook and LinkedIn AdsCreates Instagram posts and hashtags, brainstorms themes, and other social media stuffCreates Hero text and meta descriptions for website copyCreates product descriptions, advantages, and eCommerce copiesCreates sales copies for lead generation

Pros-

Copy AI can translate content into 25 languages regardless of the planCopy AI has many templates (over 90) and tonesAccessible messaging system to contact customer service

Price– It has two plans that you can opt for. Pro Plan is ideal for small enterprises and costs $49 per month or $420 per year, whereas the Enterprise Plan is for bigger teams; this plan solves your specific requirements and will cost appropriately.

8. INK For All

INK is a one-in-all editor with SEO assistance and built-in AI writing. In addition to producing new material, it employs the GPT-3 AI just like Writesonic does and may enlarge, simplify, or rework existing copy. INK’s score system adds to this flexibility by providing simple and easy-to-understand statistics that show how well the material performs in terms of SEO, word count, and readability.

Features-

Meta-improvementSuggestions about spelling and grammarInterface with a minimalist designWordPress compatibility

Pros-

Ink For All is one of the most extensive options, with 60+ features that include a grammar checker, long-form editor, and more.Simple to use with excellent instructions and videos for help.

Price– Ink For All offers three plans; the starter plan will cost you $22 per month or $8.80 per year. The Pro SEO plan is accessible at $55/monthly or $44/annually. The Team SEO Unlimited Plan costs $222 per month or $177 per year.

9. Growth Bar

The finest SEO tool for content writers and bloggers, without a doubt, is GrowthBar. It’s a one-stop-shop AI tool that allows you to produce articles with a single click, evaluate your writing for SEO best practices, do keyword analysis, and snoop on your rivals’ techniques. With Growth Bar, users get features such as Flesch Reading Ease Score, suggested keywords, internal and external link count, etc.

Features-

AI Content CreationIdea generation for blog postsKeyword(s) suggestionAnalyze your competitorsAnalyze backlinks

Pros-

Creating content is quick and of excellent quality.Drag and drop images and headlinesMake smart decisions based on keyword analysis, including search traffic and complexity scores.

Price– Growth Bar has three plans to offer. The standard plan costs $29/month and includes unlimited keyword research, competition research, 15 AI blog posts, and 50 AI content paragraphs. The Pro plan will cost you $79/month and includes unlimited keyword and competition analysis, 50 AI blog entries, and 100 AI content paragraphs. The Advanced plan will cost you $129/month, including unlimited keyword and competition analysis, 200 AI blog entries, and 200 AI paragraphs.

10. Word Tune

Word tune is an AI application that tries to decipher the context and meaning of your writing. A child of AI21 Labs, it rewrites phrases using several languages. Word Tune can improve the quality of your content by making it more engaging and accessible. This tool understands what you have written and then rewrites it fluidly and understandably. Instead of traditional grammar checking, which emphasizes syntax than semantics, it tries to enhance the readability.

Features-

Word Tune makes it easier to construct phrases that sound well while retaining the original sense.It gives you various rewriting alternatives for each sentence and modifies it.

Pros-

Rewrites based on semantic analysis.You have command over the length and style of your sentences.Real-time recommendations based on a thesaurus.Word Finder that works in several languages.Integrates with social media and corporate applications.

Price– It has a free version that offers basic suggestions, a Chrome add-on, and fundamental rewrites. The premium version will cost you $9.99 per month and help with tips and advanced rewrites, a word finder, and control over length and formality. Another is a premium plan for the team and provides everything included in the premium plan with custom pricing.

11. Sapling

Sapling is an AI writing helper that integrates with chat systems and CRMs. It assists customer service and sales teams in writing and sending tailored answers to consumers. Managers may use this tool to learn how to manage discussions and teach their workers to communicate with customers more effectively. Sapling, which employs a machine-learning algorithm, promises to capture linguistic difficulties and mistakes considerably better than standard spellchecking applications. It also includes an outstanding autocomplete tool that assists you in creating responses faster.

Features-

Sapling eliminates the need to rely on chatbotsYou may respond to consumers and fix their concerns with a single click.

Pros-

Web tools provide access to a snippet library.Preformatted Text can be included in messages using a message repository.Ability to respond in a human-in-the-loop mannerSupports a wide range of apps through Omnichannel

Price: The free version includes basic suggestions and can be used with the free domains. The pro plan will cost you $25 per month and offers additional features and tips, and the enterprise plan has customized rates.

12. AI Writer

One of the most potent AI authoring tools available is AI-Writer. It writes articles with merely a title using cutting-edge AI writing algorithms. With AI Writer, you can use the efficiency of AI processing to create blog posts and articles. It distinguishes itself from most of its counterparts by focusing primarily on long-form content, whereas most AI tools focus on creating short-form content. AI-Writer is designed to produce SE-optimized results, and since SEO drives traffic, which generates revenue, it’s a win-win situation.

Features-

You may paste a text you’ve created into this box, and the program will rephrase it for you.You may even rewrite articles created by AI Writer.

Pros-

Ability to create SEO-friendly articlesAbility to directly publish to WordPressAccess to APIs

Price– AI Writer offers you three plans. The Basic plan ($29 per month) is perfect for solopreneurs, small businesses, and bloggers. The Standard Plan ($59 a month) is for freelance content writers who create content regularly. The Power Plan is perfect for anyone looking to raise their content game. This package costs $375 per month.

13. Word AI

Word AI is a content generator that rewrites the original material into a particular style while retaining the previous content’s essence. The only drawback to this AI-based writing program is that you must provide the material for it to be unique. Word AI employs a machine-learning model. This approach creates original content which appears to be written by a human. Submit the original material in.txt format, and it will generate distinct variations of it.

Features-

Corrects errors in spelling and grammarObtain high-quality contentGet up to 1000 article rewritesCreates unique article titles

Pros-

It supports four languages: English, French, Italian, and Spanish.Copyscape IntegrationAI-based article spinner

Price– You may begin using WordAI with a 3-day free trial. WordAI offers three different price choices. The monthly subscription is $57 per month, and the annual plan is $27 per month invoiced annually.

14. Copysmith

Copysmith uses advanced machine learning to help you create high-quality content in seconds. It was created by marketing specialists and award-winning copywriters from some of the world’s greatest agencies and AI experts from leading IT businesses. The program conforms to a particular style by understanding the modifications you apply to the created material, such as editing and refining it.

Features-

Copysmith speeds up content production by 50 times.A Library of ad templates for Facebook, Instagram, Google, and LinkedInOutlining, creating, and publishing a blogPlagiarism detector

Pros-

Product description templates for e-commerceAbility to rephrase the contentSuggestions for FAQsAn easy-to-use interface

Price– Copysmith provides three plans. The Starter Plan comes at $19 per month and $192 per year. The Professional Plan comes at $59 per month and $600 per year. The Enterprise Plan allows users to pick and choose the services they desire. Account white labeling, bulk data export/import, configurable templates, an account manager, and more features are available.

15. Peppertype.ai

Peppertype.ai is an AI-powered writing tool that is great for creating keyword-optimized content for all of your business requirements. Over 20,000 individuals and 1200 companies trust Peppertype.ai for their writing needs. This tool blends writers’ abilities with AI to enable them to create unique content faster. It lets the writers choose their writing style, including simple, motivational, and professional.

Features-

It offers 30 content writing styles, and with just a click, your article is ready to use.Peppertype combines AI and machine learning to create high-quality content in seconds.Create SE-optimized blog topics, outlines, introductions, and body titles.

Pros-

Create captions on social mediaCreate YouTube video descriptionsCreate Facebook advertsCreate Informative FAQsCreate AIDA, BAB, and PAS-style copies

Price– Strater Plan is ideal for individuals, small teams, freelancers, and entrepreneurs. It costs $35 per month and $25 per year. A growth plan is perfect for professionals, agencies, startups, and marketing teams. This package costs $199 per month and $165 per year. The Enterprise plan is customizable according to your requirements.

16. Scalenut-

Scalenut is for you if you are an influencer, content marketer, or an established business owner trying to monetize your business. You need the right content to reach your target audience and turn the clicks into income. Even if you create great content on your own, if it is not SE-optimized, it will not reach your potential clients, and you will pay the price in terms of revenue projections. Scalenut can be your destination if you want SE-optimized content.

Features-

It enables you to create keyword-rich, SE-optimized material, leaving no stone unturned in ranking.Scalenut will assist you in scaling your organization to the next level by utilizing the power of AI.

Pros-

Creates content that does not appear to be created by AI.Creates catchy blog titles that increase click-through rates.Interesting user interface

Price– Individual Plan: $29/month or $144/year, Growth Plan: $79/month or $396/year, Pro Plan: $149/month or $744/year.

17. Outranking

Outranking is a fast-expanding AI writing & SEO system that empowers content strategists and SEO specialists to outperform their competitors by producing fascinating, well-researched, and tailored content. By integrating content creation workflows, SERP analysis, AI writing help, and advanced SEO score, Outranking can increase your ROI. Outranking is a savior for all first-time AI tool users, as it has step-by-step instructions and procedures for creating material for any purpose.

Features-

Outranking works with Google Docs, SEMRush, Grammarly, and WordPress to speed up your writing and posting process.Creates captions for social mediaUses GPT-3SEO Content EditorOptimization of Google NLP topics

Pros-

AI Workflow TemplatesWebsite Content Optimization AuditAI Templates for — Ad campaigns, emails, product descriptions

Price– Mega Plan is excellent for individuals and businesses. This package costs $49 per month or $480 per year. Giga Plan is for in-house content groups and organizations, and it costs $99 per month or $984 per year. Finally, Tera Plan is appropriate for large-scale content production agencies. It costs $189 per month and $1884 per year.

18. Anyword

It enables you to create SE-optimized content of all varieties. Its most distinguishing feature is the ability to generate content with keywords. Once you include those keywords, the tool ensures to have them in the content. Anyword is the only AI copywriting tool to deliver a forecasted performance measure. It is perfect for freelancers, small companies, medium-sized corporations, and large enterprises.

Features-

It supports different languages and provides CTA-optimized material. Overall, it is an excellent writing tool for those who want to experiment with different styles.CTA optimizationEmail generatorSMS Generator

Pros-

Performance rating (unique feature)AI advertisement copywriterContent creator for high-converting landing pages

Price– Anyword offers three plans. The Basic Data-Driven Plan will cost you $79/month (billed annually). The Data-driven Unlimited Plan is the most popular and costs you $239/month ( billed annually). And the Enterprise Plan will cost $ 999/ month.

19. Long Shot AI

Writing unique content is critical for a business’s success. Maybe you have done your research and still feel lost about writing and what to write. You need a more innovative way to work. LongShot.ai has got you covered. It generates high-quality content within 30 minutes.

Features–

Creates product descriptionsGives blog topic suggestionsCreates Meta DescriptionsSummarizes content

Pros-

Long-form content generatorFrequently Asked Questions generatorRephrases content

Price– It offers three plans. The basic plan is free to use, but it comes with limitations. The second is the Pro Plan. It is best suited for small teams, individuals, and agencies. It will charge you $39.90/monthly, $104.7/Quarterly, and $358.8/Annually. Last is the Enterprise Plan. It is best suited for groups willing to collaborate. It will cost you $99.90/ monthly, $284.7/ Quarterly, and $1078.8/ annually.

20. Smart Copy

Smart copy, powered by Unbounce, is an AI one-stop solution for almost all of your writing tasks. It combines your marketing experience with the ability of AI to optimize conversion rates. Over 100,000 people have already signed up for the platform, so head over to Smart Copy if you want to develop high-converting content for your company or compose a catchy email to sell to the client you’ve always wanted.

Features-

Tagline GeneratorSales Emails GeneratorLanding Page Generator

Pros-

Google Ads generatorProduct Description generatorInvestor Emails generator

Price– It offers two plans. The Starter Plan is free and comes with several limitations. It is intended for product testing. The Growth Plan will cost you $49. If you are willing to get a discount of 49%, then you should opt for an annual subscription. It will cost you $300 annually.

Final Thoughts

AI writing tools are a game-changing technology that can generate content in every genre and from any standpoint. In addition, natural language, notably GPT-3, has opened up a whole new realm of tools to help writers, content creators, journalists, authors, and SE optimizers.

In my opinion-

Growth bar is an excellent SEO content tool.I will suggest Copy AI if you look for something that supports a team.Grammarly is by far the most excellent grammar-only tool available.If you are looking for the most economical option, Rytr will provide you with great functionality at a pocket-friendly price.

The post Top 20 Artificial Intelligence Writing Tools of 2022 appeared first on Bhavik Sarkhedi.

IPL: Instant Publicity Licence

What pops into your head when you hear the word IPL?

Let me guess for you.

RCB, mighty sixes, nail-biting climaxes, funny-yet-creative IPl-themed advertisements, sponsors, fat paychecks of those sought-after players, dog-eat-dog rivalries between teams CSK and MI, etc. Depending on your inclination, you may pick one or the other or a few.

Tata IPL Trophy 2022

But the IPL (Indian Premier League) is more significant than we think. I was seven years old when the IPL started. It was like Diwali for the cricket fans. As my Naanu (maternal grandfather) was such a sports fan, I had to see matches the whole day despite my interest in cartoons. But as time went by, IPL matches had generated such a deep interest in cricket that I haven’t missed a single season or tournament after that. That 158* from Brendon McCullum made me a hardcore cricket fan. Even as I grew up, I have seen many controversies, new entrants, and head-turning decisions in the IPL, which gave me the idea to write this article.

So what is IPL? Is it just cricket or more than that? Why is every game so fun to watch? Is it because it is scripted like a soap opera? Why do so many companies pump money into the IPL? You will find answers to such questions in this article.

Marketing Consultant Prernaa recently asked people what made them believe that IPL matches are fixed.

While a section of IPL fans batted for the league’s genuineness, some avoided beating around the bush. “IPL is a money-making machine. It is a choreographed cricket entertainment and nothing else,” a Twitterati said.

 

Any match can be fixed by one or two player but not by whole team so who are thinking like this then they should not watch Cricket😌

— Vipin singhal (@Vipinsi80039103) April 9, 2021

 

Big bets happens on matches

IPL is money making machine. It's a choreographed cricket entertainment and nothing else

— SudhiP (@SudhiP2) April 10, 2021

Tweets by fans on the topic of IPL fixings

Despite the ifs and buts around IPL, fence-sitters like me are glued to the TV sets and mobile phones during every IPL season, thanks to our love for cricket, specific players, and distinctive shots!

First, let me tell you some facts:

IPL is the world’s most famous cricket league, ranking 6th among all sports leagues in regular attendance in 2014.IPL’s brand value in 2019 was Rs 47,500 crore, according to Duff & Phelps.BCCI said the 2015 IPL season brought Rs 1,150 crores to India’s coffers.With 3.15- crore average impressions and a 23- percent increase in overall consumption over the 2019 season, the 2020 IPL season broke the previous viewership record.

So let’s start from scratch. IPL is a Twenty-20 cricket tournament league created to encourage cricket in India and develop young and skilled players. The tournament is an annual competition between teams representing different Indian cities/states. The Board of Control for Cricket in India (BCCI) founded it, and it has since grown into a massive, lucrative cricket endeavor.

After all this success, why does IPL have a lousy image? Let’s dig deeper.

After the enormous covid impact, the IPL is in its 15th season, and it is more successful than ever before. Essentially, the IPL entails financial investment, sportsmanship, devotion towards a city/state, and a large fan base. Consequently, the result of each match becomes highly crucial to all parties involved. Every game is nothing short of a nerve-racking thriller flick. The uncertainty is the fruit of the league’s complicated regulations, a team’s luck (toss, for example), and the players’ abilities and performances on a particular day.

One could say that IPL is India’s most recent and exciting “24-hour reality television show”.

A quick look back at the league can bring a lot of boiling points back to the discussion.

To name a few:

There were/are annual broadcast rights struggles between media giants.There were actors vs. actresses and brothers vs. brothers in the exact match.A star captain chastised his team in front of the press, only to be sent back to the pavilion for just ten runs in the next game he played.Two states mulled banning cheerleaders for their “obscene” dressing.Let me tell you, or I can say, recall the significant controversies hovering over IPL for the past few years,

1. BCCI: As a result of the IPL, the BCCI has been embroiled in numerous disputes with different cricket authorities worldwide. The critical point of debate was that the contractual players ought to be available for international tours for their country, even if they conflict with the IPL season. The BCCI proposed that the International Cricket Council (ICC) set aside a specific time frame for the IPL season. At a subsequent meeting of the ICC, this request was denied.

2. Media restrictions: The IPL initially imposed strict guidelines for journalists covering matches. The use of photos captured during the event had to be acquired from cricket.com, controlled by Live Current Media Inc (who secured the rights to use such images), and live broadcasts from the cricket fields were prohibited. The IPL published a revised set of guidelines on April 15, 2008, including essential concessions for print media and agencies, which the Indian Newspaper Society approved.
Other controversies were the withdrawal of the Pune Warriors and Pakistan players from IPL during Ind-Pak tensions. There are numerous financial disputes concerning IPL, but I will focus on the major ones here.

3. About tax exemption status: The Centre sparked a controversy when it granted tax exemption to the International Cricket Council (ICC) on money produced from the then just-concluded World Cup Cricket Tournament, potentially worth 45 crores. Others involve the suspension of Lalit Modi and two franchises — CSK and RR.

4. Player corruption scandals: Fixing demons are a significant embarrassment for the IPL. The public outcry over match-fixing in 2012-13 was felt across the country. Games that went down to the last overs were put under the microscope by ardent cricket fans as questions about the validity of such games arose.

Former Pakistani bowler Shoaib Akhtar, cheerleaders, and Former Indian bowler Sreesanth.

Many fans who had been watching IPL for decades had already quit watching it, and even though no more match-fixing incidents were reported in the news, the rumours persisted.

5. Commercialization vs. development of local talents: The IPL was supposed to provide more opportunities for Indian uncapped players to play alongside world-class foreign players, but it turns out that team managements are more concerned with selecting winning teams than with offering more chances to youngsters who have been warming the bench for years. Ricky Bhui (a good Andhra talent) and Baba Aparajith, a previous U-19 World Cup winner, are just two examples.

6. The humongous flow of cash via betting: We might still argue about the match-rigging part, but there is no doubt when it comes to the existence of betting. This has been a severe issue for the league, possibly even more so than the demons of fixing. For their alleged involvement in betting, two teams (Chennai Super Kings and Rajasthan Royals) were given a two-year suspension.

As you have seen, it’s easy to find faults with the IPL, but the league also bears fruit. Find them below.

1. Entertaining Medium for People: IPL has been the most popular form of entertainment during the COVID19-induced lockdown times, allowing Indians to enjoy cricket without leaving their homes, excite their children, and relax after long days of WFH days. IPL’s gaining popularity in other nations proves its entertaining capability.

“Universe Boss,” after hitting 175*

For example, RCB’s nerves are in MI’s performance in the last qualifier matches this IPL season. At the same time, India was waiting for the result of MI VS DC. It was the top news for the whole day until Tim David made it his show in the last few overs.

Tim David’s statement after the fabulous performance in MI vs. DC

2. Best Platform for New Faces (Cricketers): IPL is the leading and most prominent platform for emerging cricketers in cricket. Every year, fresh faces are introduced. They are also being selected for the Indian cricket squad. To date, the IPL has produced several notable cricketers. Cricketers, including Rishabh Pant, Shardul Thakur, Umran Malik, Shivam Dubey, Abdul Samad, Ruturaj Gaikwad, Devdutt Padikkal, and Yashaswi Jaiswal, got a fair share of popularity and money from the league.

New Indian bullet- Umran Malik

3. Adds Revenue to the Economy: As mentioned earlier, IPL contributes to India’s GDP. For example, the 2015 IPL edition contributed around 1,150 crores INR to the nation’s GDP.

Let us deep-dive into the finance of IPL, and see how IPL makes money. Their primary sources of income are,

Broadcasting Ticket Sales/Gate Revenue Sponsorship Brand value

Decoding IPL revenues by IPL math

Title Sponsorship:

DLF, India’s largest real estate developer, was IPL’s title sponsor from 2008 to 2012, followed by a four-year term by PepsiCo, a multinational food, snacking, and beverage conglomerate, and Chinese smartphone maker Vivo from 2016 to 2017. Dream11 has been selected as the sponsor for the 2020 IPL. Since the 2021 IPL season, Tata Group, an Indian global conglomerate, has sponsored the league.

Brand value:

Financial experts estimated the IPL to be worth 37,000 crores in 2018. According to Duff & Phelps, the figure for 2019 was Rs 47,500 crore. Signing a new television agreement with Star India Private Limited, which has more spectators because the IPL is being broadcasted on regional networks in eight languages, contributed to the IPL’s rapid development in value.

Ticket Sales/Gate Revenue:

Each club is guaranteed a minimum of seven home games, giving them a fair chance to make money. The percentage of ticket revenue earnings is roughly 10% of IPL’s economy. The home team receives a fixed rate of overall ticket sales, while all IPL club owners profit from ticket sales.

Broadcasting:

Star aims to broaden the popularity of the IPL with a “core” cricket fanbase during its initial season. From January till the start of this season, the network planned to air at least 2 hours of IPL-related programs every day, including televised declarations of player retention and new team captains. The player auction’s viewership climbed sixfold to 4.65 crores, with pre-and post-auction comments and commentary.

Live broadcast by Star Sports

2019 finals had surpassed all previous records, with 1.86 million simultaneous streaming viewers. Hotstar’s rebranding as Disney+ Hotstar was initially planned to coincide with the start of the 2020 season. The next cycle of IPL media rights will begin in 2023. Companies such as Amazon, a consortium between Sony Pictures Networks and Zee (which are in the process of merging), and a group led by Reliance Industries that involves its local partner Paramount (formerly Viacom), Comcast, and James Murdoch’s Lupa Systems have reportedly expressed interest in bidding.

From the benefits of IPL to its economy, we have carried out an extensive study of why IPL is so successful and mighty in terms of cash flow and money-making. Now, let us discuss how Content marketing is making its way to IPL and achieving a mammoth reach through various mediums.

How has IPL Changed the Face of Digital Marketing:

What is the most common thing during the IPL season, aside from the players?- Blue Colour? Glamour factor?

Advertisements are the solution to this situation.

IPL is one of the most popular platforms for marketing (both online and offline). With billboards, player jerseys, stumps, and grounds (Yes! They sew ad banners to the grass), the options to advertise in the IPL universe are endless. The emails bombard your inbox with discounted F&B vouchers during every IPL season. The goal of advertisers is clear. Everyone wants a slice of the pie IPL has at its disposal.

Can you guess the IPL’s Advertising Expenditure?

In an interview, Sam Balsara, a media and advertising expert, provided insights into how IPL helped increase the AdEx (digital advertising expenditure) from 1,200 crores to 2,700 crores between 2015 and 2020. Even though the first pandemic wave struck last year, leading companies spent anywhere between Rs 300 crores to Rs 2700 crores on digital advertising.
The marketing sector’s mutually-beneficial relationship with the IPL has thrived since the start; however, the league has benefited even more with the rise of digital marketing.

IPL advertising universe

Let’s look at how IPL supports digital marketing.

The match timings on weekdays from 7:30-11 pm and double-headers (two matches a day) on weekends make IPL a perfect place to advertise digitally.The tournament’s emotional investment by supporters. The stronger the link to cricket, the more motive to endorse and buy a brand that the tournament/team supports.Enough real estate to apply digital marketing tactics across TV, media platforms, and other communication channels during the IPL season.Commercial advertising on social media or in cooperation with a player and subsequent social media marketing provides much-needed viewer attention to many products and brands.

I am pretty sure that after CRED’s Dravid ad, do you think CRED could have profited from IPL even if the entire globe watched cricket if they hadn’t done their advertising the way they did? No.

Let me give you some explanations based on facts!

The following brands used digital marketing during the Indian Premier League effectively. These brands effectively used digital marketing throughout IPL to up their revenues.

1. Cred

The only brand I am impressed with in the last season! Cred can think out of the box; they never went out of ideas!

CRED advertisement

Throughout the IPL season, digital marketing campaigns benefit firms from various industries, including banking and electronics. According to a Forbes report, Cred, last season’s exclusive IPL associate, saw 24-lakh new customers in 2 months of the IPL. Their ads with Bappi Lahiri, Madhuri Dixit, Govinda, and Udit Narayan created new creative norms for advertising agencies: Excellent financial branding/marketing with creative talent.

2. Dream 11:

Rohit Sharma, Rishabh Pant, and Pandya brothers in Dream11 ad.

The fantasy league brand topped 100-million registered users during the tournament, thanks to the IPL’s focused audience and Dream 11’s regional language commercials and social media/digital marketing initiatives. Because virtual fantasy sports center on live athletic events, it was an excellent chance for Dream 11 to be available at many fan touchpoints. Pitch report, toss, awarding the ‘Dream11 Game Changer of the Match’ to the player with some of the most fantasy sports points, and the like were the moments where fans connected with the brand. The company handled around eight crore queries per minute during the tournament.

3. MPL – Mobile Esports Platform:

MPL advertisement

Last season, MPL hired Virat Kohli as its brand ambassador and sponsored KKR and RCB. The company’s entire customer base and other key performance indicators (KPIs) increased. The IPL has proven to be so advantageous to MPL’s ideas that if they’d had Rs 500 crore to invest in a year, they would choose to spend that on the 50 days of the IPL rather than spread it out throughout the year. During the IPL season, MPL focuses on both mobile and television marketing. Their brand campaign, which features ad flicks based on traditional Hindi proverbs, is doing well across all media in this IPL. The figures show how these brands use digital marketing to attain higher ROI during the IPL seasons. However, all collaborations that seek to thrive must always be a two-way road.

You can check down here if you want to see other advertisement campaigns!

In India, the IPL is nothing short of a big carnival. Brands frequently use this year to launch ads and attract attention.

We’ve seen huge businesses grow their brands, but what else can smaller brands be doing to differentiate themselves at this time? Who would not want to be seen during the IPL, after all?

1. A campaign based on tweets: Don’t underplay the potential of the right hashtags!

Interact with celebrities on Twitter. Unusual and funny tweets are a great way to have your brand noticed during the IPL season. The 300-character limit makes it challenging to convey your brand’s message. Remember, while not everyone can talk and influence others, a perfect influencer can!

2. Organising various competitions: One of the most successful strategies to promote brand awareness and improve value is holding a contest. Your business may attract a large audience if it generates better engagement. It’s time to strengthen your brand’s credibility through tailored messages. You may use social media networks to host polls or weekly challenge freebies to attract more visitors. Brainstorm with cricket fans on the most outstanding historical cricket moments to develop exciting contests.

3. User-generated content: In the era of digital media, engaging with consumers is critical. Thanks to their unique ideas, influencers are fantastic at engaging with consumers using user-generated content. You can, for instance, collaborate with influencers to create a range of consumer content. Suggest that they record the audience’s reaction to specific events, like run-outs and massive sixes.

4. Launching new products and services: IPL enables marketers to appeal to a broad audience. Many Indian families watch IPL matches together, even if some are not sports lovers. The game is never off!

As a result, firms can use this opportunity to introduce new products or services to their target clients and build hype. They might accomplish the same thing by working with influencers and developing a value narrative to keep consumers interested.

Anyone with access to a media platform may now create digital campaigns that engage audiences. Anyone with a solid social media plan may effectively communicate their values and message to their target audience. Specific influencers have been using Instagram accounts to forward shifts in the marketing sphere through their influence.

Let’s see how IPL is helpful in social media content marketing!

Firstly, let’s see how IPL teams are entertaining the audience out of the ground! I am no big fan of RR and SRH, but their social media team! I love them. I am presenting you with some examples of their artistic brains.

1. SRH mocked RR on Twitter since the latter made a sly dig at David Warner’s team, which had lost to the Royals the last time the two sides met.

Cancel the biryani order our friends can't handle the level of spice 🙂

P.S. : Daal baati should just do fine.#RRvSRH #KeepRising #OrangeArmy #Dream11IPL https://t.co/CLvZ1VhJkN

— SunRisers Hyderabad (@SunRisers) October 22, 2020

2. Natarajan, SRH pacer, has proven to be a death bowling expert, as his toe-crushers have unsettled the finest of batters, ball after ball. In the encounter against Delhi Capitals, his brilliance was again displayed. Natarajan bowled ten yorkers in two overs, limiting DC’s chase significantly. SRH created a “Breaking Bad”-themed meme to encourage him.

 

'I'm the one who yorks' 🔥#OrangeArmy #KeepRising #Dream11IPL pic.twitter.com/J7slvHqE66

— SunRisers Hyderabad (@SunRisers) September 30, 2020

Other than IPL teams, netizens and other brands also benefit by showing their art on every social media platform for every small event of IPL matches or events. They use every opportunity, from Maxwell’s party to Virat’s performance, RR’s team strength to MI’s magical performance, Dhoni’s retirement speculation, Rashid’s slap shots, and Hardik’s helicopter shot.

Here is an example of @theesmaarkhan’s meme on Tewatiya’s five sixes after a slow pace inning.

Tewatia starting his innings.
Tewatia after facing 20 balls.#KXIPvsRR pic.twitter.com/jAmejYWO5q

— ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ (@theesmaarkhan) September 27, 2020

As per Livemint, Facebook registered 10 million mentions of the league on its site during IPL 2020, with 74 percent of users in the 18-34 age range discussing it.

Twitter, known for kicking off trends, reported a 23-percent increase in cricket-season-related conversations in 2020 compared to the previous year. According to the microblogging network, 51% of fans use Twitter to read tweets about matches, players, and news stories; 25% aim to engage with Twitter posts during the game, while 21% plan to engage afterward. Around 31% intend to view videos, while 25% decide to follow their favourite sports teams.

When it comes to Content Marketing, IPL is a goldmine for businesses where people celebrate together like a festival. Emotions overflow in these tournaments.

You have seen that IPL is not just about cricket; there is more than meets the eye.

The post IPL: Instant Publicity Licence appeared first on Bhavik Sarkhedi.

Why does Gen Z like faster and shorter content?

Why can’t people read comic books but can read memes the whole day?

Why can’t people read study books but can study on YouTube?

During the recent lockdown due to COVID-19 (It seems like 91!), I had started reading books to calm down my mind. And I had started with books of Yuval Noah Harari, The god of evolution writing! And one day, my grandfather came over and said how surprised he was after seeing some 20-year-old reading a 500 pages book. And I asked him, “yes, it is surprising that I am reading a book, but why 20 years old?” And that was my worst time to ask that question because it was evening. And he started to explain to me why he was so amused.

I will write his exact words. “See, Harshil, there were no mobile phones, laptops, and tablets in our time. We were too curious because we won’t get answers with a single click. We have to read the whole dictionary to know a single word where we have to go by the first letter is S and then search through all words that start with s in the world. We were happy when the second letter was A. Like you were happy when you didn’t have to click S in the old Nokia 3010 (where you have to click four times just to write one S). And time by time technology evolved and humans got faster, homo sapiens became gen Z.”

So, I didn’t understand much, but then I researched how people are distracting and people like short content. And here I find out why people are becoming less focused.

Let me explain to you with the example of teaching Alphas.

Alpha (0-9) and Gen Z (10-24) came into a world where algorithms keep them constantly clicking, scrolling, and swiping. Today’s kids are dealing with a challenge that is not the one listed on the board. They are so used to continual stimulation from smartphone applications and streaming services that they cannot focus in class.

In recent years, academics worldwide have expressed worry about the influence of cell phones and media multitasking on focus. Technology, social media, instant internet access, and smartphones interfere with our capacity to focus. We are radically altering the way we think and the development of our brains.

To begin with, the average teenager has a span of attention of roughly 28-30 seconds. While cell phones have impacted pupils’ growing brains, instruction on dealing with the problem is missing. Reading complex or long content without regular pauses appears particularly demanding for Generation Z.

In the past, pupils appeared to be accustomed to devoting more time to a text. You can sense their absence of stamina in the way they take pauses, chat to each other instead of working, and even give up on lengthier reading projects. Means Let me tell you, you can compare your 8th standard social studies book and compare it with today’s 8th std SS textbook. Nowadays, even curricula have to make chapters shorter so students won’t be freaked out and learn quickly. If we start from the beginning, our ancestors used to wander the whole day to find necessities like food and a place to live. And still, they were living.

Today if you put in 10 yr. Old in a room without electrical devices, they will be mad by afternoon. Of course, curiosity plays a vital role in this. But Ancestors also got bored in their time and invented new and better instruments to live. Then they carried out languages and writing. That’s where Our concentration begins to develop like no other living one.

But after time went by, we had carried out a shorter version of everything to do all things in one life. And that is not wrong in any place.

We are making everything smaller and shorter to know everything, from books to articles, movies to reels, walking to vehicles, and talking to text.

And by keeping the story brief, we make ourselves irritable and quick. There is a widespread belief that young people are lazy, apathetic, and side-tracked. We undervalue the utilization of technology right now and the control it affords over how we learn.

For example, students eager for professors to respond to their queries are increasingly inclined to seek solutions for themselves. They may be in algebra and go to YouTube to answer a problem before approaching a teacher or reading a textbook. We are habituating to Alexa; she has become our mother for our non-home issues.

Humans don’t want to slow down their life. Today’s life is a hybrid mixture of complex and simple life. We have to do one work/job, and other things can be bought by salary/income, which was technically not provided for our ancestors. But on the other side, we have a cognitive society where we have to maintain speed with community, technology, and aliens on the other side!

Just kidding, but we have to understand, we have to slow down a bit and know what we want to do and what not to!

Now we have Google, and now we have to learn what to search for and what not to. Information becomes universal; success is no longer about knowing the most. Instead, it’s the ability to think critically and creatively, ironically the very skills that digital media undermines by lowering attention spans. Suppose you think of the founders of Microsoft and Facebook, which became pioneers in the tech world. It wasn’t because they could code better; they could think differently.

Is the technology that bad?

Technology probably helped us somewhere with long content like kindle- E-books, Web series, and Anime like services that can indulge any average human for hours and days. If we can use technology with awareness of what we are doing, technology can help like an angel.

As my grandpa said, why are you reading books on these shitty mobiles? Read hard copies, feel those pages, smell them and then understand the essence of the story. But we also want everything free and flexible. And that is the choice of one. People read a lot on online websites and apps like kindle. And some people also hate it and read like Nnedi Okarafor.

 

“I love the sound of the pages flipping against my fingers. Print against fingerprints. Books make people quiet, yet they are so loud.”

― Nnedi Okorafor

 

I understand my writing specialty as a writer. Writing content and presenting it to everyone is a regularly engaged process. Being a content writer teaches me that readers may prefer reading short, concise content.

They do not like reading lengthy content. Even on Medium, pieces that are just the right length are often well-received. Is it true that consumers don’t seek in-depth content?

The fundamental reason can be that People Want to Save Time by doing everything present on every app and site. Whatever approach you take as a writer, never let go of the creativity that makes your work unique.

Could this be the end of the long-form article?

Barely.

On the contrary, written content has risen in length and quality. A 1,000-word piece could have been termed “long-form” a few years ago. Now, extensively shared blog entries routinely exceed 3,000 or even 10,000 words.

But does it work? Will people bother to read thousands of words?

The quick answer is yes, based on the contexts.

And about a long answer, When it refers to text, massive content often outperforms short information, as long as it’s broken down into bite-sized and interspersed with visuals. It is because search engines prefer lengthier content. It’s simple: Google believes that people who know more will tell more.

Many readers feel similarly. Contrary to popular belief, the longer the article is more willing individuals are to share it with friends and colleagues. Those who spend more time consuming extended content are more inclined to spend in your firm. That doesn’t imply that lengthier has always been preferable, but it suggests you shouldn’t be afraid to delve into detail occasionally.

Forget long vs. short. What do people read?

So, in conclusion,

The holy grail for content that performs highly and receives social shares appears to be 7 minutes, translating to roughly 2000 words. But measuring content by search results, Facebook engagements, and retweets is one thing. It’s another thing entirely to suggest what length is appropriate for readers.

And in general, also, short content is being popularized in new cultures. But it also gets creative with trends like minimalism. It rather than the choice of one, they wanted to read a comic book or cartoon, kindle or hard copy, long articles or inshorts, play a test match or a T20, run marathon or sprints, listen to old 8-minute songs or 2 min raps, listen to an extended podcast or listen to headlines in radio, wanted to see web series or just reviews.

If you come to the end of this article, thank you for reading this, I would love to know your views on this question.

If you like my way of thinking, please share it.

References: https://www.bbc.com/worklife/article/...

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