Sam Russell's Blog, page 11
October 20, 2015
Interior layout – you what?
When I wrote my first novel I willingly handed over the interior layout of the both the paperback and eBook to CreateSpace. It cost me money of course, but my brain was reaching new-skill overload at the time, and frankly I felt beyond learning anything else.
You think a book is just printed words right? So did I until CreateSpace started asking awkward questions. Trim size and font were just the beginning. There were fleuron (or dividers) to be selected to decorate white space between the scenes. Front matter, back matter, dedications. Page numbers (If you glance at the book nearest to you, you will see that the numbers don’t start on the very first page, but when they do begin, they still start at number 1. An issue I’m currently wrestling with on my Word document.) I’m jumping ahead. I forgot to mention headers and footers (different on odd and even pages). Blank pages falling in the right places, and margins? Don’t get me started. Gutter width for binding (so you don’t bind the beginning of every sentence), weird and accidental formatting in your manuscript which throws the entire layout . Dropped capitals on the first sentence of the chapter, paragraph indents…I could go on.
It was highbrow stuff for a newbie techno-stresser, so I paid CreateSpace and they did a beautiful, stress-free job.
My second manuscript is currently being edited, and I’m thumb twiddling. I want to be getting on with the re-writes and publishing the book. The cover is ready and waiting. I could make a start on book three. Or I could try to save myself a few quid by learning how to format this one for print myself.
First step for me, in all matters self-publishing related, head for the Alliance of Independent Authors to see what advice they’re offering. I threw a question out on the ALLI members’ Facebook forum, to lots of other indie authors who will have faced this decision. Answers ranged from “do it yourself – it’s not rocket science” (gulp) to “I use this company.” There was a mention of HTML, which sent me into a tail-spin, a lot of reassurance that it is a learnable skill, and a fair few £ signs evident when I researched outsourcing (many variables but the lowest quote was £130 and the highest £450). Time to get learning I think.
I armed myself with Jessica Bell’s Self-Publish your Book (A Quick and Easy Step by Step guide) and a couple of free-to-download templates (one which came with the book and one from CreateSpace because they will be my publishing platform), brewed a strong coffee and settled down for a morning of frustration.
But glory be – the book really is quick and easy! So quick and easy that I decided I needed to make it more complicated by adding a few frills of my own. I’m a sucker for punishment, but I’m almost there. CreateSpace have a very useful online ‘interior reviewer’ which allowed me to upload the formatted Word doc and see the result. A few nips and tucks required, but better than I expected. Mysteriously an entire chapter has developed bullet points (I wasn’t aware I had bulleted any part of the document), and I’m still wrestling with those page numbers, headers and footers. But all in all I think I’ve earned a pat on the back, and saved myself a few quid in the process.
Just the formatting of the eBook to learn now. Maybe I’ll leave that for another week.


October 15, 2015
Six for five, three for two…or a baker’s dozen and a cappuccino?
Our supermarket has had a makeover. The car park is fantastic. An entire level for blue badge holders (which, given the battle anyone has to park within a mile of our market must be a godsend for those less sprightly on their pins) AND there are always spaces!
Incredible, remarkable. But it may have something to do with the fact that you can’t find a bloody thing in the shop any more. If you can find the shop at all. The lifts have been reversed and you’ll see many a confused shopper (yes all right, me) stuck in the lift staring hopefully at closed doors while a trick-or-treat set opens and closes behind them. When you park the signage tells you that you are on level G+1. There’s a level G+2 and a level G-1 as well, but the buttons in the lift do not correspond with any of that (the stickers which the staff helpfully sellotaped up failed to stick). So your hallelujah joy at escaping the lift is short lived when you discover you have arrived at a floor which doesn’t exist, and you can’t even remember which town you are in any more.
Now I could be accused of being change averse, but don’t get me started on the shop’s new lay-out. In our uber-quaint market town, cafes and tea rooms are three a penny. There isn’t a combination of hot drink plus calories which you can’t locate within seconds of arrival. So why oh why did our town centre supermarket think it was necessary to add not one, not two, but three areas inside their shop where you can now get a coffee?
You fall over the queue for the first one as soon as you walk in. A coffee machine wedged conveniently (not) between Customer Service and Quick-Check hand-set collection. Slow quick-check hand-set collection (sounds like a line from Strictly Come Dancing.) Very slow shop, because nothing is where it used to be. Trip over second cafe in the bakery section, notice the seated diners judging as you try to buy cake covertly.
I fear there is a clash of customer versus marketing going on here. Me, I just want to do a grocery hit and run. Marketing wants me to be distracted by all the fripperies they have on offer. They succeeded in distracting me (before I got out of the lift) and they have well and truly slowed me down. Too many special offers for a befuddled brain to cope with…six for five, three for two…or a baker’s dozen and a cappuccino? Four backtracks to hunt out items I’ve missed and I still turf up at the ‘quick-check’ (note ironic inverted commas) with less than half of my shopping.
Cafe three, I see what they’re doing. You do actually need pit-stops to break up this ordeal. And…a security check. The final insult to prove it would have been quicker to grow the groceries myself. I remind myself to be polite. It isn’t the shop assistant’s fault, and given my now total confusion there is actually a very good chance that I’ve stolen something…three for two, seven for six, one for nothing? I smile at her sweetly, I may need her in a forgiving mood before this shopping trip gets a whole lot worse.
As it is, I’m out! Now I just need to find the bloody car. And breathe.


October 9, 2015
Early awakenings and oh, what a beautiful morning
I’m so blessed to live in the country-side, with a 360 degree view of the sky. A blessing which it’s easy to be thankful for because nature reminds you so often. I confess I’m not always grateful when the wind is hurling rain horizontally across the farm, or snow drifts cover the drive. It’s a rare winter when we don’t lose electricity, telephone, internet, and satellite (occasionally all at once). But I figure that’s a small price to pay for the everyday glories we get to enjoy (she says valiantly, while the October sun is shining).
Today the terriers got me up early (they’re playing innocent in this shot but don’t be fooled. And yes she is sitting on him).
Terriers can be the cruellest of alarm clocks. A bark sharp enough to rouse you from sleep with instant palpitations. A sense of smell so keen it can sniff out varmint from three fields away, and a dogged (sic) determination to tell you all about it. I say varmint, but often I haven’t got a clue what has set them off. A fox, pheasant, or deer? More likely devilish spirits which drive them to wake me at an hour when all of God’s creatures should be tucked up in bed (apart from the nocturnal ones of course). Credit where credit is due though, this morning the moon was worthy of howling at.
A crescent so perfect it’s a cliché. I was out there, in my nightshirt, with the dogs, taking pictures which would never do the view justice. Nature does beauty on an epic scale which scoffs at my camera and photography skills. All the same, pretty eh?
An over-blanket of mist rolling across the fields…
And then the sun came up…
Sometimes I’m thankful for yappy dogs.
October 8, 2015
Goodreads Book Giveaway
Goodreads Book Giveaway

A Bed of Barley Straw
by Sam Russell
Giveaway ends October 16, 2015.
See the giveaway details
at Goodreads.
https://www.goodreads.com/giveaway/widget/157303


October 6, 2015
Improper use of the English language
Too long since my last post here, because my head is firmly wedged into editing which I find can be even more all consuming than the actual writing is. Third pass on the draft manuscript and I may be changing the same words backwards and forwards but I’m also still finding typos. How do they hide so craftily? I changed the font style and size for this read through, and found five obvious errors in the first couple of paragraphs. Incredible given the number of times I have already read it, and scary to think how many more I might (will) be missing.
The error rate decreased as I moved on through the manuscript, but this could simply be the result of my anticipatory brain adjusting to the new font. Should I change the font every two paragraphs? Phew! I ought to read it on an e-reader next, but I’ve already forgotten the formatting skills which would allow me to covert the Word document. I do remember that it took me a bloody long time to learn those skills the first time around.
Of course I wrote the words, so I know what they’re going to say. And that provides the eye to brain translator with a very efficient ‘ignore and correct’ reflex which is nigh on impossile to override. That’s my psuedo science excuse anyway. Unfortunately the reflex doesn’t work on the reader who doesn’t know what’s coming next. I know this because as a reader myself typos and errors in other’s books are glaringly obvious (although I don’t scoff at them quite as much now as I once might have done, nervous empathy stops me.)
It will actually be a huge relief to pass the manuscript on the professionals. The editors, beta readers and proofreaders who know what they’re doing. Me, I really just like telling stories. Having said that I know that I will be protective of my work, and overly defensive about any suggested changes. Foolish, because I loved how the editing shaped and sharpened A Bed of Barley Straw, taking my jumbles of impassioned phrases and tightening them up to form a proper (or should that be improper) novel.
I’m really excited about the cover design for the new book, which is looking gorgeous. (Reveal shortly!) Having a cover makes me believe that the book is actually going to happen (in a way that writing 100k words strangely didn’t.)
Oh the vagaries of the human mind. If there are any typos or grammatical errors in this post, kindly forgive them. I am all edited out (and I know that’s not proper use of the English language.)


September 25, 2015
Crazy September and Blurb Take Two
Harvest is over, the kids are back at school, and the world gets back from their holidays ready to hit autumn with refreshed vim and vigour.
September has been a crazy month for me so far. Ending the year’s farming accounts, FINISHING THE FIRST DRAFT OF MY MANUSCRIPT FOR BOOK TWO, and moving on to the hard miles; edits, rewrites, loose ends. Covers to be designed (two of them because A Bed of Barley Straw is also getting a makeover), ISBNs to be purchased and allocated. Tag lines, blurbs, synopsis (the latter of which I think should have been written before the novel, but hey I’m still a rookie accidental rebel). Formatting, uploads and tracked changes lurk ominously in my future, with the threat of highlighting all the skills I have forgotten since writing book one.
Today I’m working on the blurbs for both of my books, and I would love to hear your thoughts.
Do the words catch your interest and draw you in? Do they leave you wanting to know more? Leave a comment or email me – writersamrussell@gmail.com (You can also drop me a line there if you would like to be added to my email list for updates on the release).
Here’s where I’m at…all critiques welcome (steady GG)
A BED OF BARLEY STRAW
You can bury the past, but can you ever forget it? Hettie Redfern has no time for men, other than for the most basic of needs. She has learnt from experience that her career is more rewarding, that horses are more trustworthy and her are dogs easier to love.
So when Alexander Melton returns to Draymere Hall, where Hettie manages the stables, she quickly works out that despite his drop-dead good looks, his arrogance and manners leave a lot to be desired. Unfortunately, that isn’t enough to stop Hettie desiring him.
Proud, judgemental, downright rude at times, Alexander uses women for his own careless pleasure and rarely gives them a second thought. So how has Hettie Redfern got under his skin? A dangerous and idiotic obsession, given her reputation.
A clash of characters, a physical attraction too strong to resist. History unravelling in a storm of frustrated passion.
THE SEQUEL
(There is a working title but you’re not getting it yet. I do learn from some of my mistakes)
Hettie and Alexander are back at Draymere Hall, and it was never going to be a conventional love story, no hearts and flowers here.
Proud, passionate, wilful; they are alike in so many ways. That has to be a good thing doesn’t it? Or it could be very bad…they carry scars, and old wounds have a habit of causing trouble .
Their bodies know what they want, and that hunger pulls them together. Hearts and minds can be thorny, less easy to slake. One thing is certain, together or apart their lives will move on. Alexander and Hettie’s clashes of passion and spirit will only be part of the story.
New beginnings give you the chance to make things right. Or the choice to relive old mistakes all over again.
Thank you for reading.


September 14, 2015
A Very British Seaside Tradition – deck-chairs, ice-cream and sandy bottoms
There were seven of us on that first beach hut adventure. Six adults and one tiny-eight-week old baby. My nephew. We lounged in deck-chairs as we read our books, and brewed cups of tea. Strolled along the coast and swam in the sea. Twelve arms to share one precious bundle.
Within ten years, the adults were outnumbered. Rumbustious kids, adventurous toddlers and sandy-bottomed babies. Buggys, pottys and sun-cream. We hauled a hand cart up and down the steep and winding path, heavy with picnics, towelling jackets, swimming suits. Buckets and spades. Saucepans, nappies and home-made cakes. Lounging became a dream of the past, forsaken to the glorious chaos of toddler pursuit, life-guard duties and feeding a hungry swarm. We cooked up fish fingers and baked beans on the gas stove in the hut, strung a mosquito net to fend off angry wasps. Embraced the weariness as we settled our gaggle of salty-haired offspring onto child-sized plastic chairs. As the beach cleared and the sun dropped, we sipped mugs of tea and smiled as they ate with an appetite born of a well lived day. Babies slept on impromptu beds spread on the beach hut floor. A weary-legged tramp took us back up to the top of the cliff. The sleep of the rosy-cheeked, sated child. Heads lolling in car seats, drunk on fresh air.
Tots grew into children. Bikinis and body boards, chips and arcades. Windy days brought waves to ride and kites to fly. Even when it rained the beach never failed to work its magic. Sandcastles became more adventurous. Shells gathered for bracelets, plaits beaded in hair. Granddad’s faithful frisbee, beach-boules and cricket. Suntan lotion glistened on youthful bodies which had evolved between our visits.
The whistle on the kettle changed its tune and more mugs were needed. We spread, our chairs spilling across the promenade. We took more than our share. Behind dark glasses teenage eyes watched passing talent. Youth swooped from angsty adolescent to playful child and back again with dizzying speed. Fireworks, air shows and smart phones. They might not want to come next year. Can they bring their girlfriend/boyfriend? But go without them, and oh they are pissed off.
We must buy our fish and chips from the very same place. Park at the cliff-top to take in the view of our beach. Ice cream cones, mugs of tea and rock cakes are compulsory. Change is good, but who can argue with those traditions. We number sixteen now, there is a new tot on the beach. My great nephew – sandy-bottomed, salty-haired and very precious.


September 6, 2015
Author in the Spotlight
Today I have the pleasure of being the featured author in the spotlight on Julie Stock’s blog
Julie is a fellow author of contemporary romance. We met on social media, and I am very grateful to her for hosting me and my book on her site!
If you pop over there, do take a look at Julie’s novel – From Here to Nashville


September 5, 2015
Swallows, migration and ploughing serendipities, all on a Saturday morning
Swallows circling the tractor and plough – dozens of them. We wonder, are they playing, or harvesting the flying insects which are put up from the stubble?
There’s a lot more like that, but my editing skills are worse than my filming skills and I had my finger over much of it.
It looks like a game, they swoop dangerously close to the tractor, as if surfing the thermals rising off of the engine, and dive across the plough to come around again. Maybe this is fitness training for the arduous journey ahead of them. Migrating birds, with hundreds of dangerous miles to cover. Topical at the moment. I wish all who embark on such fearful travels could be offered Godspeed and safe arrivals.
Here’s what the RSPB says about their journey:
By early September, most swallows are preparing to migrate. They flutter about restlessly, and often gather on telegraph wires. Most leave the UK during September, with early broods of youngsters being the first to go. But a few stragglers may hang around into October.
The return journey to Africa takes about six weeks. Swallows from different parts of Europe fly to different destinations. Ours end up in the very south. They travel down through western France and eastern Spain into Morocco, before crossing the Sahara Desert and the Congo rainforest – finally reaching South Africa and Namibia.
Swallows migrate during daylight, flying quite low and covering about 320 km (200 miles) each day. At night they roost in huge flocks in reed-beds at traditional stopover spots. Since swallows feed entirely on flying insects, they don’t need to fatten up before leaving, but can snap up their food along the way. Nonetheless, many die of starvation. If they survive, they can live for up to sixteen years.
Hard to believe that a small bird can conquer such an endeavour.
We unearthed a horseshoe too.
Every year the plough turns up interesting treasures, but this one intrigued us because it is round. Remedial shoeing for a horse which once pulled a plough? Or possibly more recent, it looks small for a heavy horse (5 1/4 inches across). Like many of our finds, it throws up more questions than answers.
It must be autumn.



August 21, 2015
BookBub, Kindle Countdown and crossing those dastardly time-zones
I’ve been so stuck into writing my new novel, and with harvest upon us as well, that I have to confess to my marketing efforts throughout July and August have being poor (verging on dismal). No surprise then that I have witnessed a drop in sales: For the last few weeks I’ve been flat-lining with only the occasional one-or-two books perking up the sales chart and keeping me from despair.
It was that despair, however, which urged me to bung off a submission request for a BookBub UK Featured Deal. Reading the BookBub submission guidance, I didn’t rate my chances. A Bed of Barley Straw has limited reviews, and the e-book is only available on a single platform (yes, it is Amazon, no surprises there). My personal Magna Carta carries an edict which states that I must embark on at least one marketing foray each month. To be frank, submitting to BookBub felt like an easy way to tick off a checkbox, with no further effort required when my submission was rejected.
To my utter surprise and delight the book was accepted!
My promotion was scheduled to begin on August 20th. A mere seven days from receipt of the acceptance email, with seven days prior payment required. Clearly I wanted to seal the deal and get my $40 off in rapid quick time. (Ideally within half an hour, as I’d promised the Gallivanting Granny that I would take her to market. [PS – I wasn’t selling her])
The first flappy panic – the question “when do you want your deal to end” – involved a trawl through the BookBub Ts and Cs to find out if there were any rules governing this. The information was easy to find in their FAQs (in my haste for rapid solutions I also fired off an email to the BookBub partners, who I’m pleased to say were quick to get back to me.)
Having successfully straddled that hurdle, I decided to complicate things for myself by running a Kindle Countdown Deal concurrently with the promotion. (July’s marketing tick-box checked retrospectively).
I have to admit that it was luck rather than planning which enabled me to do so. If your book is enrolled in KDP Select you are permitted to run one Kindle Countdown Deal, lasting a maximum of 7 days, during your 90 day enrolment period. The price of your book must not have been changed in the 30 days prior to the Countdown commencing, and the Countdown must conclude 14 days before your enrolment period ends. Also there are price criteria, and you must be willing to discount your book by a minimum of £1 ($1 US).
That’s a pretty specific set of rules, but luckily KDP enforce them for you. So your book will not show as eligible for the deal if you are sitting outside of their criteria. Phew! It would have taken me more than half an hour to work that out for myself.
The next flappy panic involved TIME ZONES. Simple for some maybe, but my brain was having none of it.
BookBub stipulate that the e-book must be available across all platforms (phew again) at the promotional reduced price (£0.99 in my case) at 12.00pm PST (Pacific Standard Time) and that price must be in place up until 11.59pm on the day the deal ends.
My Kindle Countdown must be scheduled in GMT (Greenwich Mean Time) and I’m living in BST (British Summer Time). As someone who still hasn’t grasped the intricacies of changing my clocks twice a year, this could be a disaster. Luckily I’ve got 7 days of Kindle price reduction to span a 5 day BookBub promotion. Gotta be possible right? Flappy panic two.
(I’ve emboldened the numbers to allow you to share my hysteria, not as a useful aid to your own cross-time-zone promotional dilemmas. Sorry, but it’s no use looking to me for help with this.)
I read the blog of a fellow author who had scheduled Kindle Countdown Deals to run simultaneously across multiple time-zones. A dizzy spell ensued, which necessitated the use of smelling salts.
I scribbled vague numbers and arrows on to scraps paper for twenty minutes, before bringing in my support team – The Farmer, The Engineer and The Gallivanting Granny. To be fair, they had bigger things on their minds (harvest and market stalls) but between them they failed to allay my confusion. The GG was indignant that there wasn’t somebody else who could do this work for me. Bless. She thinks I’m corporate.
I got there eventually, with a prayer and a whistle. Flappy panic three when the Kindle price didn’t drop at 6pm on the 19th. BST of course, it dropped at 7pm (and yes, I know now, I was way ahead of myself. At 7pm in the UK it was only lunch time in America. I think).
By accident, my over-generous over-lap did provide some feedback. I followed the advice on the ALLi Self-Publishing site, and posted about my Countdown deal on Twitter, Facebook and here on the blog. Those efforts produced three sales from the Countdown Deal alone, in the hours between my price reduction and the issue of the BookBub email. (And I’m not knocking that. Three sales was more than I had achieved in the previous seven days.)
What happened next speaks for itself – screenshot taken at 9am on day two of the BookBub promo (that’s BST if you’re interested).
Glory halleluiah, my best day of book sales to date (although I have done ‘better’ when giving them away). Interesting that I’m also seeing a rise in my Kindle Unlimited pages read.
And look how pretty my Amazon #rating is! (There’s a #39 in there somewhere, in case you can’t see it)
I fully accept that this is a temporary promotional blip, but I’m not going to let that nonsense burst my bubble.
Today’s plan was to push on by shouting about my Kindle Countdown Deal on social media, as per the guidelines in the ALLi blog. But Unfortunately my internet is dead. I am blocked from obsessively checking my sales figures, from posting to Facebook or Twitter. I’m writing this instead, but you may not get to see it. Our internet provider tells me that we have used up our monthly data allowance. It’s only the 21st of the month for mercy’s sake!! Oh yes, YD is home from Uni, and she’s over-fond of NetFlix.
Now, should I fork out more cash to get us reconnected? Or should I take advantage of the downtime and write like a dervish?
If you’re reading this, I must have made my decision. #ammarketing

