Anne H. Janzer's Blog, page 36

Subscription Marketing: Two Years Later

Does your business have a subscription offering? Have you changed your marketing to address the changing behaviors of customers in a growing Subscription Economy?

Today I’ve published the second edition of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. Much has changed in the two years since the first edition was published.

What’s Changed in Two Years

When I told people about the book in January 2015, I encountered many quizzical looks. Subscription marketing? Is this book about selling magazines and newspapers?

Today I don’t run into that situation quite as much. Every month, more businesses commit to a recurring revenue model, or add a paid or unpaid subscription to their offerings. These include:

Services to which people actively subscribe
Cloud-based software with pay-as-you-go pricing
Fee-based membership communities or purchasing programs
Regularly scheduled, recurring purchases of physical or digital goods
Professional or industrial services, including “managed services”

Zuora’s Subscription Economy® Index charts the growth in this part of the economy – it’s been particularly rapid in the last two years.  Every industry sector is getting in on the subscription act. Each week, a new start-up launches with a subscription model, while established businesses are finding their way in.

If your own business isn’t part of this Subscription Economy, your competitors probably are. Pretty soon, we may have to simply call it the economy.

What Hasn’t Changed: Churn

We are subscribers inhabiting a world of churn.

Just as we are subscribing to more and more things in our lives, we are also unsubscribing. Churn is what happens when customers leave or recurring revenues vanish. It is the opposite of growth.

Look at your own life. Do you ever sign up for a free trial of software that looks interesting, only to forget to use it? (Seriously, I cannot be the only one who does this.) Do you subscribe to online content, then months later, overwhelmed by all the messages in your inbox, go on an unsubscribing binge?

The barriers to unsubscribing are low, while our expectations of the customer experience are rising. If we aren’t finding success or feeling appreciated as customers, we leave. That behavior has major implications for businesses with subscriptions.

What’s New In the Book

In the first edition of this book, I tried to focus on the practices and skills of marketing professionals. In talking with people since that time, I’ve become convinced of the following truth:

Organizational boundaries are the enemies of the subscriber experience.

In a successful subscription-based business, marketers pay attention to what goes on throughout the entire customer journey, venturing out of comfortable organizational boundaries and silos. People in other parts of the organization adopt marketing practices and messaging.

This revised and expanded edition includes guidance and strategies that fall beyond the traditional domain of marketing, including subscription business model variations, cautionary tales about risks and challenges, and suggestions for organizational realignment to adjust to this shifting subscription-based world.

Oh, and it also includes wisdom and guidance from the many people I have encountered since publishing the book. It’s been improved by the continued input of multiple smart people and inspiring companies.

Check it out and let me know what you think.

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Celebrate Your Customers’ Successes

This post is based on content in the second, revised and expanded edition of Subscription Marketing, releasing March 28th. You can order the Kindle version now for only 99 cents. 

What does your business celebrate?

Most businesses find time to celebrate their own successes – as they should. Whether it’s a bell that rings every time a purchase order comes in or a party following a great quarter, people find ways to acknowledge and rejoice in successes. Celebrations keep us going through the long haul.

But from a marketing perspective, you may not be looking far enough.

As your business grows, make an effort to acknowledge the achievements of your customers and subscribers, because ultimately their successes will contribute to your own.

Celebration as a Value Nurturing Strategy

Are you one of those businesses that only reach out to customers when you’re selling something or expect a renewal? Then you’re missing an opportunity to celebrate your customers’ successes with your solution.

The more your customers achieve with your solution, the better it is for your business. When you take a moment to congratulate them, you acknowledge and reinforce your ongoing partnership.

Celebrating your customers’ successes is one way to invest in your ongoing relationship. It’s another approach to value nurturing – or the practice of increasing the customer’s experience of value.

Celebrations, Big and Small

A celebration is a great reason to contact a loyal or continuing customer—someone who’s not reporting problems and might otherwise be neglected.

You might send an email congratulating a customer on a recent achievement.
You can analyze usage data and extrapolate the success that customers as a whole are having with your solution. (Think of those Fitbit badges congratulating you on walking the length of Japan, for example.)
You might even build small celebrations into the solution itself. Anyone who has sent a marketing email with Mailchimp has experienced that virtual “high five” from the virtual chimp. While amusing, the animation also acknowledges that you’ve accomplished something important by sending an email with the software.

When customers experience success with your solution, applaud that success without claiming the glory.

For more value nurturing strategies, check out the second edition of Subscription Marketing: Strategies for Nurturing Value in a World of Churn.

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How Long Will It Take to Write This Thing?

A writer’s magazine published a roundup of profiles of authors with new books out. Each author answered that essential question: How long did it take you to write the book? Their answers ranged from two weeks to five years.

Your mileage may vary.

We’re fascinated with how long it takes other people to write things. The real question isn’t how long it took this person to write something, but how long it will take you to do something similar.

How long will it take you to write?

Before undertaking a writing project – whether a book or a blog post – we mentally estimate how long it should take, assessing two questions.

When will it be done? That’s useful to know for scheduling purpose, particularly if you’re writing for work and collaborating with others.
How much time (and effort) will you have to spend on it? This is trickier.

Professional writers often have a good handle on both the elapsed time until a deadline and the amount of effort it takes to get there. But without a good sense of your own process, you’re likely to try to measure by how long others take. Hence all of those questions.

Here’s how I would answer the question about how you will spend writing something:

Longer than you think


Longer than necessary

Let’s drill into those enigmatic answers.

Writing will take longer than you first think

Most of us calculate our estimates based on the the time spent working on a draft, starting at the beginning and finishing at the end.

If we’re planning to write a 1000 word post, we estimate how long it takes to write 1000 words. Perhaps the answer is an hour or two.

If only life were so simple.

If we’ve been around the writing block a few times, we may account add time for spent reading, checking and revising those words. That’s a great start, but not quite enough.

Rarely do we account for time spent ahead of the writing:

Meetings or conversations about the piece
Research
Time spent thinking about what we have
Outlining
Getting buy-in on the approach, outline, style, etc.

In the workplace, we often neglect to consider the time spent in the “last mile” of getting the piece to the reader:

Revisions
Editing
Approvals and review cycles (How many people need to sign off on this?)
Formatting
Publication

All of that time often lies outside the time mentally budgeted for the task. We may feel disgruntled about having to spend more time and effort than we thought.

The drafting phase is just one small part of the overall writing process. Before writing, you must plan. And after writing, you have to do the revisions, editing, and processes involved in publishing. Account for those in your estimates.

Disclaimer: I can hear all of the fiction-writing “pantsers” mumbling that they plan as they write. Fair enough – although you do a certain type of inner research before starting. The planning part of this post applies more to nonfiction writers, and particularly those in the workplace. But fiction writers should not neglect to plan for the revision phase.

From The Writer’s Process:

Drafting is merely the midpoint in a longer journey, with untold hours of research and thought preceding it and uncertain hours of revision ahead.

You will probably spend more time than necessary

The effort invested in planning can save you time during drafting and revision.

Compare these two situations:

Scenario one: Someone asks you to write a blog post about a new version of your solution, so you rush off and draft something. 600 words, one hour. Not bad!

You turn give it back to the person who asked for it, only to find out that they wanted something slightly different, or that they hate the tone and style. You rework it, grumbling the whole time.

Scenario two: You get a request for a blog post. You ask the person about the target audience, the core objective, and the proposed tone and style. You send around a quick outline before you start drafting. While people are looking at it, you’ve got time to let the ideas and approach simmer in your head.

When you get the go-ahead, you write the post, and it sales through approvals without problems.

Despite the extra planning and delayed start, the second scenario is usually faster, and always more pleasant.

Yet we often skip the planning phase, particularly for short projects (like blog posts) that we think we should be able to churn out quickly.

Sometimes the best way to get more work down is to slow down and spend the time planning up front.

Over years of writing professionally, I came up with a system of estimating projects, accounting for each phase of the writing process (research, outlining, drafting, my revision, client revision, and approvals) then adding 20 percent. Almost inevitably, I needed that 20 percent buffer. It was protection against my own optimism.

How do you estimate your writing time? How accurate are your estimates? I’d love to hear your practices.

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Subscription Marketing: Springing Forward

Spring has sprung – and along with it a whole bunch of news related to subscription marketing. From conferences to boxes to inspiration, it’s all here this month.

A conference for subscription boxes

If subscription boxes are your thing, check out the Subscription Summit 2017 in Austin May 31 and June 1. Three reasons to go to this summit (from the organizers):

Learn from top box businesses such as Loot Crate, Bulu Box, and Foot Cardigan (which received funding from Mark Cuban on Shark Tank), as well as industry thought leaders such as Zuora, PopSugar and My Subscription Addiction.
Network with box businesses of all sizes, from start-ups to the big ones.
Figure out the details.  A strong group of vendors will be at the Subscription Summit.  If you are looking for partners to help you market, fulfill, ship and more…this is a great place to start.

Early bird pricing ends March 31st.

More fun subscription models

Dog rentals. Okay, it’s not quite a subscription, but I saw this story on Bloomberg News about Wags Lending and had to share it. If you read the story, you’ll find that it isn’t a happy ending for many of the customers. My favorite quote: “This cat is ruining my credit score.”

Netflix for Caddies? Douglas Burdett sent this one one: GM gets into the subscription mix with its Book by Cadillac service. $1500 per month, you can get just the Cadillac you want for the weekend.  It’s already oversubscribed, by the way.

Field Notes notebooks. Roger C. Parker is on fire with finding odd subscriptions for me (thanks, Roger!)  If (like me) you like to carry around a small notebook for recording thoughts and ideas – well, this subscription has you covered. You get a three-pack of notebooks delivered quarterly.

Have I mentioned my book?

One week left until Subscription Marketing, second edition is published! I sent an email about this last week, so I’ll just hit the highlights:

The book will be out in paperback, Kindle, iBook, Nook, and other places March 28th.
It’s got more stories, more attitude, and contributions from people on this list.
You can preorder the Kindle version for only 99 cents. Woot!

Want to help me evangelize value nurturing and long-term customer relationships, spread the word:

Share something on Twitter or LinkedIn, like:

The guide to marketing for the #Subscription #Economy: Preorder special 99 cents on Kindle http://amzn.to/2nmSO1Q

Post a review when it’s live. If you spent the 99 cents on Kindle, then your words will carry extra weight as a “verified purchase” on Amazon, and help others find the book.

If a marketing metric falls in a forest….

The latest Duke CMO Marketing Survey reveals a distressing reality: marketers are spending a great deal of time and money getting analytic data, but then don’t make use of it.  The reasons?

The data is too complicated. It’s not relevant. Or it’s not timely.

Perhaps we’re not measuring the right things?

This survey always has a wealth of interesting data – check it out here.

Subscriptions as marketing

George Stenitzer, a content marketing consultant and teacher, sent me a list of his students’ and readers’ questions about creating content for subscribers. I took a stab at answering a few of them in this post.

My favorite take-away from these questions: You can’t make people care about your content. But you can create content that people care about.

If you want to receive this monthly post via email, subscribe below.

 

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ForewordINDIES Award Finalist!

The Writer’s Process has been named a 2016 ForewordINDIES Book of the Year Award Finalist, in the writing category.

To get to this point, the company looked through thousands of entries of books published by small, university, and independent publishers (like myself). Going forward, selected librarians and booksellers will select the winners, to be announced in June.

(I’ve got my fingers crossed, but I’m impressed by the competition.)

You can find the entire list here.

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Recording as Revision

Think you’ve mastered the art of writing in a conversational tone? Try recording yourself reading your words aloud. You may discover that you’re not quite as conversational as you had hoped.

Reading your words out loud is a great way to edit the work, and one of the revision strategies recommended in The Writer’s Process. When speaking the text, you approach it in a different way. You can uncover the potential traps that a reader might fall into while navigating a sentence.

But it’s easy to cheat when you’re simply reading to yourself. I know I do. I skim over words quickly, and can easily be fooled by what I know the words mean. No one’s really listening, and it sounds fabulous in my own head.

Bringing the reader/listener into the equation changes everything. That’s true whether the audience is another person or a recording device. When you find yourself stopping to explain something to your patient listener, or going overboard with vocal inflection to be sure that the sentence structure is clear – it may be time to revise.

I pride myself on having a clear, conversational writing style, yet each time I record an audiobook, I discover that it’s not quite as conversational as I imagine.

Sometimes the fault is in the choice of words. For the Subscription Marketing book, I use the word “subscription” frequently, sometimes stumbling over it while reading. The Writer’s Process refers many times to Mihaly Csikszentmihalyi. I had to practice saying that aloud many times before recording.

But more often, the problems arise from complex or nuanced phrasing – things that work in my head when writing, but may become barriers for others when reading.

Add Audio to the Revision Process

There are many reasons to record your words: you might turn a blog post into a podcast or other audio file, for example. Audiobooks are a wonderful way to expand the reach of books.

But rather than thinking of audio solely as a distribution channel, consider using it as part of your editing process.

I’m in the midst of recording the audiobook of the second edition of Subscription Marketing – a book that is just now available for preorder on Amazon. (See how subtly I included that? Did  I mention that the Kindle is only 99 cents the during preorder?)

In the past, I’ve recorded the audiobook versions of my books well after the initial publication. This time, I started recording before the revision and proofing was finished. While reading aloud, I found myself making many small changes to make the text more conversational.

Give it a try for something you’re working on now. Read aloud to a recording device and check what you have done. Or find someone willing to listen to you read from the work.

Do it with a pencil in hand, and notice when you have to stop, retrace, or otherwise explain the flow. Find the places you might lose readers (or listeners) and rework the text. Your readers will thank you.

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How We Learn: A Book Review

I thought I was reading a book about learning, but then I realized it was about writing, thinking, and creativity.

We live in a culture and time that requires all of us to be life-long learners. Our jobs are changing. The world is changing. Not only do we have to stay informed, we must keep learning.

As an indie author in the rapidly changing publishing world, I’m always picking up tools and tactics. As a marketer, I keep up with new technologies.

So I picked up Benedict Carey’s book How We Learn: The Surprising Truth About When, Where, and Why It Happens with interest, ready to apply its practices in real life.

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Dang, I wish I’d read it years ago. As a college student, the research in this book would have been incredibly helpful. In practice, I’d arrived at some of the ideas in this book, but often felt guilty, like I wasn’t really studying “the right way” if I wasn’t suffering.

However, the guidance remains useful in my everyday life. For example, Carey writes of “the illusion of fluency.” This is what happens when you review your notes and they look so familiar that you think, “I’ve got this nailed.” But when you have to summon that content under pressure, you cannot retrieve it.

When it comes to public speaking, you might suffer from the illusion of fluency when you look over your notes and practice in your head what you’re going to say on a podcast or in a workshop, only to stumble when it is time to deliver. You imagine that you are fluent speaking about the topic, but recalling it under pressure is different.

That’s why most of us have to practice speaking to make it appear natural.

Reading the book, I picked up plenty of strategies for the future. For example, as I work to brush up my French (a language I muddled through in college), I will test myself frequently to aid recall, and space out my studying sessions. Carey includes chapters on physical practice, perceptual learning, and the importance of various sleep stages to different types of learning.

But then he got to creativity, and I was hooked.

Incubation and Percolation

The book includes a lengthy chapter on the incubation effect, and what happens when you let ideas simmer in your head for a while.

My book The Writer’s Process discusses the importance of leaving time for incubation in the writing process. Carey has a different (possibly better) term for this: percolation.

The three elements of percolation are:

Interruption (immersing yourself in the issue then leaving it incomplete)
The scavenging mind that works with the ideas while you’re not paying attention
Reflecting or writing about what’s happening in the process.

Writes Carey, “Creative leaps often come during downtime that follows a period of immersion in a story or topic, and they often come piecemeal, not in any particular order, and in varying size and importance.”

Much of what he writes here lines up directly with the practices and ideas described in The Writer’s Process. What Carey labels the “scavenging mind,” I call the Muse.

He also writes about using this percolation effect with intention, just as one intentionally schedules incubation in the writing process: “Percolation is a matter of vigilance, of finding ways to tune the mind so that it collects a mix of external perceptions and internal thoughts that are relevant to the project at hand. ”

The book is well written, clearly explaining the science. It’s conversational yet occasionally poetic. For example, he refers to “the foraging brain” as the mind searching for content. It’s a lovely way to think about the mental processes working in the background.

I’d suggest adding this one to your reading shelf, and perhaps giving a copy to anyone you know embarking on a course of learning. Really, that should include all of us.

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Writing and the Social Media Trap

“Build your author platform; be active on social media.”

When you hear this advice as an aspiring author, you may head off to the online world to build that all-important platform. You spend time learning, reading posts, following others, posting, and joining online communities.

Time passes, and you build a social media following and presence. You learn from and connect with others, and have made online friends.

But something is missing …. what is it?

Oh yes – writing.

Social media has a way of consuming our attention, focus and time, often at the expense of other, important parts of our lives.

Social media cuts both ways for writers. It helps us get our work out into the world, but also prevents us from writing.

Understand Its Power Over You

The pull of social media is strong.

First, there’s the constant, instant attraction of the media: watching clips from the late night comedy shows, examining incredible photographs, and reading click-bait articles.

However, the social aspect of of the equation is what really hooks us. Humans are social animals. On Facebook, something is always happening, and if we’re not there, we’re potentially missing it. You’ve heard of Fear of Missing Out (FOMO). We are all subject to this fear.

Time spent on social media can easily displace time spent thinking, reading, researching, writing, and revising – the essential activities of a writer.

Here are a few tactics for making sure that the author platform you’re trying to build on social media doesn’t displace the work itself.

Create a Strategy and Schedule It

The first defense is to plan ahead. Understand what you’re trying to achieve with social media, then plan and schedule that activity.

Differentiate between the intentional, purposeful social media engagement and the recreational kind (watching those cat videos, chatting with family, etc.)

Use social media scheduling tools to plan out a basic level of online activity on the platforms you frequent. Buffer and HootSuite both let you schedule posts ahead of time.

Create lists of people that you follow so that you can always find relevant content to share and ways to support the people that you interact with.

Decide how much time each day or week you’re willing to spend working toward those social media goals. Then set aside that time to make it happen.

Put Your Writing First

Because time disappears rapidly down the social media whirlpool, do your writing first. Don’t let yourself get on social media until you’ve done at least the first stretch of writing each day.

Considering using recreational social media time as an incentive to getting the work done. “Once I’ve written 1000 words, I can spend 30 minutes on Facebook.”

Find Social Support Online

Some of the wisest writers I know turn social media into a support system instead of a drain. They find groups of like-minded writers, who will hold them accountable for your writing and will understand when they check out during a crunch.

More Resources

For more inspiration, check out the book Sell More Books With Less Social Media by Chris Syme. Chris really understands nuances of using social media to market your books. (Read my review of her book here.)

The Writer’s Process includes a chapter on self-discipline and procrastination, in case you need it.

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I’m an Indie Author

What’s the right way to get your work published?

“From this day forward, all authors are indie authors.” Mark Coker, president of Smashwords,  made that statement at the San Francisco Author’s Conference. It clearly resonated with writers in the room.

Authors today have many options; our paths are no longer dictated entirely by a small number of publishing houses, editors, and agents.

We can pursue traditional publishing deals, engaging with a major publisher or one of many smaller presses, through agents or on our own.
We can work with “hybrid” publishers that combine attributes of traditional and self publishing.
We can publish under our own imprints or those of self-publishing platforms.
We can hire professional help ourselves or partner with services like Smashwords, BookBaby, Ingram Spark, or Pronoun to get our work out in the world.

As independent authors, we decide how much time, effort, and money to invest in our work. With those choices come duties. We alone are responsible for the quality of the work we produce.

The Responsibilities of Publishing

You have an obligation to your reader to produce something well-written, legible, and effective for their purposes – whether that means meeting the expectations of the genre or fulfilling the promise of a nonfiction book.

If you choose to forge your own path, take those duties seriously.

Hire professional editors – the single most important thing you can do.
Invest in professional cover design, or find someone who understands book covers.
Own your ISBNs and retain control of your rights.
Keep learning and adapting as the market changes.

Why Publish Independently?

Speed is the indie author’s greatest advantage. Even allowing for professional copy editing, cover design, layout, and proofing, authors publishing independently can get their works into the market much faster than the average publishing house.

Indie authors also retain control over all aspects of the book’s production and distribution.

For nonfiction authors who want to use a book as part of a broader platform for speaking, teaching, training, or other projects, the independent publishing route makes a lot of sense. When you publish independently, you have complete control over decisions including:

Pricing
Format
Follow-on editions
Whether to do an audio book
How much you can excerpt, when and where, for other purposes
Bulk book discounting
Bundling the book with other services

Publishers naturally have their own objectives for the book, which include recouping the costs they have invested getting it out into the world and helping bookstores sell the book. Their objectives may not always align with yours.

Whatever You Do, Don’t Apologize

The self-publishing stigma is gradually disappearing, weakening with each bestselling author breaking into the ranks.

However, that new reality is arriving unevenly. Some people will always have a bias against self publishing as “vanity press.” Even among the attendees at the conference, some clearly felt embarrassed by the need to self publish.

One attendee asked about whether she should open her book launch party by telling everyone that she self-published, so they wouldn’t think she was trying to fool them. “It’s the elephant in the room,” she said, as if she had to apologize for being self-published.

I almost leapt out of my chair at that moment.

There are many things that you might need to apologize for, including:

Text riddled with grammatical or typographical errors that editors and proofreaders would have caught
Difficult-to-read or confusing interior design
Unattractive cover
Miscategorized book

Take responsibility for the book’s quality, but don’t apologize for your business model.

If the book serves the reader’s needs, it doesn’t matter how it got into the world.

Focus on the Book, Not the Publisher

The word self-publishing has that problematic word: self. It makes us focus on ourselves as authors, rather than the work, and we may feel insecure. (It’s that Imposter Syndrome at work again.)

What matters is the work, not the publisher.

The book Avid Reader, by legendary editor Robert Gottlieb, offers the inside story on famous books and authors. This man is responsible for editing many books that have graced my shelves and informed my hours. Early in the book (page 47), Gottlieb writes something that struck me:

“The act of publishing is essentially the act of making public one’s own enthusiasm.”

If it’s not sacrilegious to borrow words from one of the great editors of the publishing industry, I’d say this thought holds true for authors publishing their own works.

As both author and publisher, indie authors bear a double burden of responsibility for advocating for the book. Don’t shirk that responsibility or hide behind the label of how you published it.

Be enthusiastic about your work, not apologetic. Put it out into the world with pride.

Related posts:

Confessions of an Unlikely Control Freak

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Subscription Marketing: February Edition

We’re partway to spring on the calendar. Here in California, we’re suffering from drought-to-flood syndrome, watching incoming storms with bated breath for all of those homes near the Oroville Dam.

In the world of marketing, things are also in a state of flux.

A World of Churn

How does a 24 percent annual churn rate sound? 31 percent? Sound high? According to the Zuora Subscription Economy Index, those are the average annual churn rates for B2B and B2C subscription businesses respectively. Ouch.

Where does your churn number fit, and what are you doing about it?

Check out the Zuora Subscription Economy Index here.

Values-Based Marketing and Politics

We live in interesting times for values-based marketing, at least when those values align with politics.

Several brands have taken stands on recent rulings on immigration and refugees (Starbucks). Some brands are being forced (by customers) to analyze their actions in the light of politics (Uber).

Do you take a stand, or try to stay neutral? It depends on your customers as well as your own brand story.

The CEO of Penzey’s spices has taken more heat than a hot chili powder for his stand against President Trump’s policies. Penzey’s decided to embrace that stand, sending support and “Kind Heart” pins to participants in the woman’s march.

Finding a neutral stance can be tricky. Consider Nordstrom’s dilemma over carrying Ivanka Trump’s line of clothing. Customers on both sides have threatened boycotts.

Mark Schaefer wrote a wonderful, timely post on What to do if the president tweets you.

Comfort Subscriptions, Anyone?

Would you rather hide indoors for the rest of the winter? Let these subscription services sustain you through the remaining days of winter.

Filmstruck offers a subscription to classic movies (thanks to my friends at Sketchbook Skool for the recommendation)
Cocoa Runners delivers “bean to bar” chocolate as a monthly subscription box.
Teabox (and many others) deliver monthly boxes of teas. Adagio Tea lets you “subscribe” to your favorites.
Or, indulge your inner princess with a monthly box of Disney princess gear from Pley.com.

Want to join the launch team for the 2nd edition of Subscription Marketing?

Coming soon to a bookseller near you (or Amazon): a revised, expanded version of Subscription Marketing. More stories, more content, more attitude.

Want to help send this new edition out in the world? Join my informal “launch team” to help me:

Share posts/tweets, etc (when the time comes)
Leave a review of the new edition on Amazon. (I’m going to put the new Kindle version up for 99 cents for the first week, so you can get it inexpensively and then be a ‘verified purchase’ in Amazon-speak.)

Contact me if you want join in. If all goes to plan, new versions of the paperback, Kindle, and audiobook will all come out in late March.

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