Rohit Bhargava's Blog, page 55
July 9, 2022
Why Coffee Might Make You Impulsively Buy Useless Junk
Never drink coffee right before shopping. I was reading a research study this week about how the caffeine in coffee leads to impulsive shopping behavior and as a coffee lover, I was tempted to dismiss it. Then I thought about the Kickstarter I funded for a perfume that smells like outer space. Yes, maybe I should cut back on the coffee.
A new study published in the Journal of Marketing which found shoppers who had a complimentary caffeinated coffee right before shopping ended up spending mor...
July 4, 2022
When Success Is Measured In Hate, We All Lose
One thing that right and left wing media personalities have in common: they are both desperate to be hated. Attracting the hate of their ideological opposites has become a sad metric for success. If you’re not pissing someone off, you’re not doing your job. The same mentality has entered into the world of business and entrepreneurship. This ideal of hate-seeking is toxic to our culture, but effective because we are falling for the trick over and over. But who really benefits by keeping us angry ...
June 30, 2022
Magazines Create Empathy That Can Change the World. Here’s How To Save Them.
“The print magazine is an antidote to information overload, a form of media that contains a finite amount of content, releasing readers from the laborious task of deciding what to consume in the limited spaces of time in a day.”
Magazines are my favorite media. I read an ode to the power of the printed word in magazines this week and it reminded me of all the things I love about them. The process of curating this email is a constant battle to avoid overload, and I find that magazines always h...
June 23, 2022
Why We Still Need Conferences and Convention Centers
Convention centers can be beautiful energizing places. They can also be sad lonely reminders of why business travel sometimes sucks. I have spent many hours inside convention centers as a speaker before they became one of the first big casualties of the pandemic. A Businessweek feature this week focused on the collective efforts of architects, city officials and event planners to imagine a richer future for these forgotten convention spaces. The events industry right now is filled with hope, whi...
June 16, 2022
How To Archive Yourself In the Digital Age
“I thought self-archiving could lead to self-actualization. I filled as many spaces as I could with information, whether it was on my blog, in Facebook albums, on Twitter, or on any of the many social media platforms I’ve used through the years. It was like collecting data on myself. But I also had an overall fear of letting go, of impermanence. I was so scared of forgetting pieces of myself—even pieces I longed to discard, like bad relationships and bad friendships and, I guess, other people in...
June 9, 2022
Understanding the Woman-Led Backlash Against the “Lean In” Movement
Nearly ten years ago former Facebook COO Sheryl Sandberg became the “face of 2010s-era corporate feminism” when she published her book Lean In, which advocated for women to be more assertive and empowered at work. Since then, the book has been simultaneously celebrated as a much-needed manifesto for working women … and a one-dimensional tech industry perspective that failed to acknowledge the many systemic barriers at work that women often face.
Now that Sandberg is stepping down from her rol...
