Matthew Reinhart's Blog, page 31
February 10, 2011
Listen Up: Seven Nation Army
'Seven Nation Army' is a rocking song and also a great music video. I love that the video takes cues from Russian Constructivism (an art movement in 1913-1940s) and uses the triangle motif along with the objects breaking the triangle boundaries. What also makes this music video successful is the timing. How the triangles and objects come to the front in sync with the drum beats and guitar-- as the song gets louder and faster the triangles come to the front faster. Check out the video below:
And you can find out more about the White Stripes here!
And you can find out more about the White Stripes here!
Published on February 10, 2011 06:59
Word of the Day: Skulduggery
Skulduggery \skul-DUG-uh-ree\ noun
1. Devious, dishonest, or unscrupulous behavior or activity; also: an instance thereof.
Origin: The origin of skulduggery is unkown.
1. Devious, dishonest, or unscrupulous behavior or activity; also: an instance thereof.
Origin: The origin of skulduggery is unkown.

Published on February 10, 2011 06:55
February 9, 2011
History Lesson: The Beatles Arrive
The Beatles made their first trip to the United States on February 7th, 1964. Thus "Beatlemania" also arrived in the states-- they were greeted by 3,000 screaming fans and just about started a riot at the airport. The Beatles had just had their first number 1 hit six days earlier with "I Want to Hold Your Hand". Two days after arriving in New York City, the band appeared on the Ed Sullivan Show where it is estimated that 40 percent of the U.S. population tuned in to watch!

Published on February 09, 2011 06:56
Word of the Day: Adamant
Adamant \AD-uh-muhnt\ adjective
1. Not capable of being swayed by pleas, appeals, or reason; not susceptible to persuasion; unyielding.
Origin: Adamant derives from Greek adamas, adamant-, "unconquerable; the hardest metal; diamond".
1. Not capable of being swayed by pleas, appeals, or reason; not susceptible to persuasion; unyielding.
Origin: Adamant derives from Greek adamas, adamant-, "unconquerable; the hardest metal; diamond".

Published on February 09, 2011 06:53
February 8, 2011
This Week 2/7-11/11 At the Pop-Up Studio NYC...
Hello intrepid pop-up fans!
Been a while since I've updated you on our current projects - top secret stuff for now, but here's a little peek...
Been under some very tight deadlines, which we barely made, but now it's time to catch up. More news on this book project soon, which will be released in the Fall 2011. Fun stuff to be sure!
Now onto the next project... no time to stop now!
XO - Matthew
Been a while since I've updated you on our current projects - top secret stuff for now, but here's a little peek...

Been under some very tight deadlines, which we barely made, but now it's time to catch up. More news on this book project soon, which will be released in the Fall 2011. Fun stuff to be sure!
Now onto the next project... no time to stop now!
XO - Matthew
Published on February 08, 2011 10:32
Weekly Beast: The Tuatara

Sometimes called a "living fossil" the Tuatara is a very rare reptile that lives only in New Zealand. It is fascinating for many reasons. First, though it looks like a lizard it is from a different group called Sphenodontia which are related to both snakes and lizards. Second, they have two rows of teeth on top that close over a single row of teeth on the bottom. No other living species on earth has this strange tooth configuration! Third and perhaps most intriguing the tuatara has a third eye on top of its head. It's function is not really known but it is theorized that it uses this eye to sense the position of the sun for navigation and/or to absorb sunlight to form vitamin D. The tuatara along with many other species native to the secluded islands of New Zealand was nearly wiped out when human travelers arrived bringing new diseases and new animals, especially Rattus exulans the Polynesian Rat.
Published on February 08, 2011 10:26
Artist of the Day: Alex Katz

Alex Katz is an influential painter who is often associated with the Pop art movement. A frequent subject of his work has been his wife Ada. Katz is known for his bold, precise, brush strokes and graphic treatment of space.

Though flatness is usually an element of his paintings his subjects are rendered with keen observation and often warm familiarity.

- Will V.
Published on February 08, 2011 10:24
Word of the Day: Foofaraw
Foofaraw \FOO-fuh-raw\ noun
1. Excessive or flashy ornamentation or decoration.
2. A fuss over a matter of little importance.
Origin: Foofaraw is perhaps from Spanish fanfarrón, " a braggart".
1. Excessive or flashy ornamentation or decoration.
2. A fuss over a matter of little importance.
Origin: Foofaraw is perhaps from Spanish fanfarrón, " a braggart".
Published on February 08, 2011 06:23
February 4, 2011
Word of the Day: Chichi
Chichi \SHEE-shee\ adjective
1. Affectedly trendy
Origin: From the French word that literally means "curl of false hair"; used figuratively in the phrases faire des chichis, "to have affected manners, to make a fuss"; and gens á chichis, "affected, snobbish people". Sometimes spelled "chi-chi".
1. Affectedly trendy
Origin: From the French word that literally means "curl of false hair"; used figuratively in the phrases faire des chichis, "to have affected manners, to make a fuss"; and gens á chichis, "affected, snobbish people". Sometimes spelled "chi-chi".

Published on February 04, 2011 06:47
Listen Up: Vampire Weekend 'Cousins'
The video for 'Cousins' by Vampire Weekend has a special place in my NYC memories; I actually saw them filming this video in Chinatown! At the time I had no idea what it was or who it was that was doing the video shoot as I walked on by. And then months later, I saw the video and recognized the alley, the track that was laid down, and the big painted bulls eye! To see more of their off beat videos, check out Vampire Weekend's site!
Published on February 04, 2011 06:37