Riley Adams's Blog, page 50

May 16, 2020

Twitterific Writing Links

by Elizabeth S. Craig, @elizabethscraig

Twitterific writing links are fed into the Writer’s Knowledge Base search engine (developed by writer and software engineer Mike Fleming) which has over 50,000 free articles on writing related topics. It’s the search engine for writers.

Have you visited the WKB lately? Check out the new redesign where you can browse by category, and sign up for free writing articles, on topics you choose, delivered to your email inbox! Sign up for the Hiveword newsletter here.

New Stuff

Publisher and author L. Diane Wolfe has an affordable upcoming webinar: “How to Publish Your Book Now.” Sign up for part one here and part two here. Each session is $10.

The Top Writing Links From Last Week Are On Twitterific:
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Published on May 16, 2020 21:01

May 10, 2020

How to Market Your Book in Four Easy Steps (Part 2)

by Christina Kaye @topshelfedits

Find part one here. And now the final two steps for marketing your book: building a website and participating in interviews:

Build a Website

This is crucial. You have to have
real estate on the internet where readers can find you and your books. It’s not
enough that they’re listed on Amazon. People, when they start hearing about you
and your book, will naturally become curious. Then, they’ll Google you. Trust
me. They will. And if they look you up online and find nothing aside from your
Amazon or Goodreads listing, they’ll subconsciously think you must not care
enough about your brand and your books to have a place for them to learn more
about you. Websites nowadays are simple to create by yourself. You can use
WordPress, Wix, SquareSpace, or many other website design sites to create and
host your website for as low as $10-$15 per month. It’s so well worth it. Make
sure your website has the following pages: “About the Author,” “Books,” and
“Contact Me.” It’s also a good idea to start a blog and have that be another
page on your website. Blogging can build your following and your tribe and be a
perfect avenue to not just sell your books but also engage with readers.

Bonus Tip: If you are too
intimidated with the thought of creating a website yourself, you can hire a pro
for a bit more money, but you’ll get a totally cool, professionally made site
custom designed for you. Nicole Tuxbury of Love, Live, Hustle created and hosts
my website for a very decent rate. Reach out to her through her website

Media Interviews

Another great way to get the word
out about your book is to find mediums where you can be interviewed and discuss
your book in the process. It’s easier than you might think to secure interviews
in the media, especially local media in your hometown. Media outlets are always
eager to feature local residents who have accomplished something big, usually
in a community type forum or article. When my first book was published in 2017
(my award-winning novel LIKE FATHER, LIKE DAUGHTER), I literally emailed every
news station and newspaper in my local area. I told them briefly about myself
and my upcoming book release and offered to do an interview with them. I told
them how I was certain readers and viewers would be interested in hearing about
a fellow resident who published a book. And sure enough, I had interviews
published in three local papers, including one Page One article, and I was
interviewed by the local NBC affiliate reporters in my hometown of nearly half
a million people. The month those media spotlights went live, I saw a huge
spike in book sales. Another medium for interviews that is increasingly popular
these days is podcasts. Look up on your podcast app several book-related shows,
find out who hosts the show, and email them, offering yourself up for an
interview. A lot of podcasts features regular guest hosts and interviews, and
many love to interview up and coming authors. Whichever medium you choose to
pursue, it might be a good idea to create a press release which includes a
picture of your book cover, your release date, ISBN, and a brief blurb about
your book as well as your own picture and short biography. This can look more
professional and might increase your odds of securing interviews.

Bonus Tip: I often interview
authors on my growing, popular podcast WRITE YOUR BEST BOOK, and I do accept submissions
for interviews, though I’m pretty booked for 2020. If you’d like to be
considered for an interview or even a book plug on my podcast, email me at info@topshelfedits.com and
simply ask.

Again, these are not the only
ways to market your book. That’s why entire books are written on this topic.
But these, in my opinion, are some of the most important things every author
must nail down first if they want to sell their books.

I hope this has been helpful, but
no matter what you do to market your book, remember that the first step is to
write an incredible book that is well-written, clean, polished, and edited with
a great cover and compelling blurb. If your book is not edited and you haven’t
really taken the time to make sure your book is really, really ready for
publication, none of these tactics will make much difference. The biggest and
most important advice I can share with you is to take your time, learn all you
can about the craft of writing, and write your very best book. Then, you can
focus on these and other tips on marketing your beautiful book baby.

4 Steps to Market Your Book (by @topshelfedits ):
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About the author

Christina Kaye is an award-winning author, editor, and writing coach. She’s the Founder and CEO of Top Shelf Editing and the host of the weekly podcast for authors, Write Your Best Book, which is available on iTunes, Spotify, and her website www.topshelfedits.com. She teaches creative writing courses at the university level and teaches digital courses on many topics relating to writing, publishing, and marketing books. She lives in Kentucky with her two adult daughters, two rowdy pups, and a very fat cat.

To work with Christina and Top Shelf Editing, or to ask her
advice on anything related to writing your best book, reach out to her any of
the following ways:

Email: info@topshelfedits.com

Instagram: @topshelfediting

Twitter: @topshelfedits

Facebook: Christina Kaye

www.topshelfedits.com

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Published on May 10, 2020 21:02

May 9, 2020

Twitterific Writing Links

by Elizabeth S. Craig, @elizabethscraig

Happy Mother's Day to the moms out there. :)

The Top Writing Links From Last Week Are On Twitterific:
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Published on May 09, 2020 21:01

May 3, 2020

How to Market Your Book in Four Easy Steps (Part 1)

by Christina Kaye, @topshelfedits

So you’ve written a book. Great job. But that fact alone doesn’t guarantee you’re going to sell copies. Simply uploading your book and listing it on Amazon/Kindle or Ingram Spark will not magically generate sales, with the exception of your friends and family. You must take action and actively market your book if you ever want to sell more than a handful of copies.

Before we begin talking about
some ways you can market your novel, I think it’s crucial to share my biggest
piece of advice with you on how you can increase your potential for selling
lots and lots of books. Have your book edited by a professional and hire a
professional designer to create a compelling and unique cover for your book. Nothing
kills book sales more than poor editing and unprofessional looking covers.
Also, be sure you spend quality time writing an effective, well-written, and
compelling back cover blurb and Amazon description. These are things potential
customers will look at next once your title and book cover have snagged their attention.
Finally, you want to make sure you price your book appropriately – not too
high, not too low. Check other books in your genre and see how they are pricing
for both print and e-books and either match or beat their price.

But let’s assume for the sake of
this article that you’ve done all these first steps. What happens next?

This is not an all-encompassing
list, mind you. But it is more of a highlight of some of the biggest tactics
you must be doing at a very minimum to sell more books.

Social
Media Marketing

The most popular and effective
way to market your book is by posting about it on social media. But the key to
social media marketing is not to be too pushy, or you’ll have the opposite
effect than what you’re trying to achieve. Your posts on social media should be
about 80% nurture and 20% sales. What is nurturing? Nurturing is when you offer
your followers helpful information and nurture your relationship with them
without trying to sell them your book. This may include posting snippets from within
your book to sharing writing tips to posting quotes you love on writing or
pictures that relate to the subject matter of your book. Post four nurture type
emails for every one you post trying to sell your book or announcing sales you do
through Amazon.

And, by the way, setting your
book for sale at less than your standard price for holidays and other special
occasions is a great way to promote your book. Or make your e-book free for a
weekend period and announce that people can download your book for free for
those three days. Trust me. Giving away some free books to bring up some hype
surrounding your book is well worth the few dollars you think you’re going to
lose by giving them away.

But when posting on social media,
each platform has certain features that you must pay attention to, and you
can’t post exactly the same way on each. But whichever platform you choose,
you’ll want to post about your cover reveal about a week before you release the
book. You’ll want to post about the release for a couple of days leading up and
the day of. And you’ll want to post every time you have a sale moving forward.
Here are some tips and tricks unique to each social media platform.

Facebook

On Facebook, for example, you can
post on your main feed when you have announcements to make about your book. A
lot of authors also choose to create an author “like” page, separate from their
personal page. If you do this, you can keep your book information and posts apart
from your family and friends type posts. This is definitely a good idea if you
write under a pen name. But it can work if you’re writing under your real name,
too. On Facebook, you don’t really need hashtags, though some people do choose
to use them. However, the reality is that’s not really the way Facebook
functions on the user end. People don’t typically search things using hashtags,
though it does work if you want to do it. Also, consider creating a group for
your fans and readers. Take for example, Author DL Blade, who also has a group
for her fans called Blade’s Book Dragons. It’s a place where she can safely and
effectively post about her books and answer questions her readers have and
gather feedback from them. Finally, consider posting in groups on Facebook that
allow you to promote your book. But the trick here is to look for groups with
“promotion” in the title. If you’re unsure, be sure to always read the group’s
rules on posting to make sure book promotions are allowed. And even then, do
not bombard the group daily with “please buy my book” type posts. It’s a fast
and easy way to get banned or blocked by members. My advice is to hang out in
the group for a week or two before you post your promo. Like other posts,
comment on them, and interact in the group to build credibility before you just
post “buy my book” posts.

Bonus tip: Posting on Facebook
with a picture attached on every post will increase your visibility by 60%! So
be sure to always include pictures with everything you post.

Instagram

Instagram is different in that it focuses more on the image
you post than the content in the caption. However, it is still important to
write something in the caption because if viewers like the picture they see,
they’re likely to look at the caption and see what you’re posting about that
day. And as always, make sure your caption says more than just “my book is
available now.” Include snippets or quotes from your book. Talk about your
characters. Provide “bonus” materials or “behind the scenes” information about
your characters. Talk about your journey and the process of writing this book.
Also, post things that aren’t necessarily just your book cover. Post images
that relate to your book’s topic or subject matter. For example, if you’re
writing and promoting a romance novel, posting pictures of a couple embracing
with some text about love written over it will intrigue your viewers. Then, in
the caption of your post, talk about how much your protagonist and her love
interest love one another. Or how they met. Instagram used to be about cute,
funny, and even unique photographs, but increasingly, it’s becoming about voyeuristic
looks at the account holder’s life. So post pictures of you writing in your
writing spot. You can even post a pic of you holding cup of coffee and a copy
of your book. Nowadays, followers want to see “behind the scenes” type
photographs more than just pictures of cute puppies and books with flowers all
around them. And finally, with Instagram, it’s all about the hashtags. According
to Stephanie Asher of Self Love with Stephanie (an Instagram guru who has
helped me up my own Insta-game), you should ALWAYS use all 30 hashtags that Instagram
allows. How do you know the right hashtags to use? Simply type the # key then
start typing the words “write,” “author,” and “book,” and all the popular
hashtags will automatically pop up for you. You can even create a list of the
hashtags you will be using in the Notes app on your phone then copy and paste
them each time so you don’t have to type them over and over again with each
post.

Bonus: If you’d like to work with Stephanie Asher to up
YOUR Insta-game, you can find her on Instagram at @selflovewithstephanie. DM
her, tell her you need guidance, and be sure to tell her I sent you!

Twitter

Twitter is yet another different medium on social media and
it’s used differently than Facebook and Instagram. With Twitter, you have only
240 characters to tell your followers what you want to communicate. You’ll want
to actively be involved in the hashtag communities on Twitter BEFORE you start
posting and using said hashtags. The most popular groups on Twitter for writers
are #writingcommunity and #amwriting. Spend some time in these groups liking,
commenting, and Re-Tweeting posts for other authors to gain some credibility
and become recognizable in these groups and then you can start posting about
your own book and tell the members of the group all about your latest project. Another
thing I’ve noticed about Twitter is that members there rely heavily on GIFs. I’ve
noticed in my own tweeting that, if I use a GIF, no matter what I’m posting, I
get more likes and RTs. Unsure which GIF to use? There’s one for almost every
topic out there. Simply start typing key words into the GIF search box, and
Twitter will recommend many different options for you. As with all groups, they
key to being successful on Twitter is engagement. You have to spend as much
time interacting with others, commenting, liking, and RT’ing other posts as you
do posting about your book. If you just go on there and post like mad “buy my
book” but you don’t engage with your followers, people will tune you out.
That’s the last thing you want to happen on Twitter or any social media
platform.

Bonus Tip: If you go to other people’s pages and RT their pinned tweet, most will go and RT your pinned tweet in return, so make sure you regularly pin tweets that tell followers about your book and include a purchase link.

2.Email Marketing

Even more important than posting
on social media is email marketing. Why? Think of it this way. When you’re
speaking to the masses on social media, even though they’re YOUR followers, the
space does not belong to you. It belongs to Mark Zuckerberg (and whoever owns
Twitter). Think about how often you have seen people posting that they’ve been
blocked, banned, or jailed on social media for one minor infraction or another.
If something happened and Mark Zuckerberg decided tomorrow to close down
Instagram and Facebook, what would you do if you had relied solely on these
mediums to promote your books? You’d be lost and in a world of hurt. Because,
again, you don’t own that space. You’re renting. So, the most important thing
you can do is to build your email list and regularly send out newsletters to
your subscribers. But again, the same rule applies as does with social media.
Do not make every single newsletter and email about buying your book. Go with
the 80/20 rule of nurture messages versus sales messages. I want you to try to
send out four emails that contain fun, helpful information to your subscribers before
you even send out one that promotes your book. This way, your subscribers will
come to trust you and know that you’re not just going to talk to them about
your book and nothing else. Think about all those emails you get in your inbox
daily that drive you nuts because they just want to sell, sell, sell to you.
What do you wind up doing? Unsubscribing. And that’s what will happen if you
email them only about your book. Try to grow your email list as big as possible
by offering freebies in exchange for them signing up for your email. For
example, maybe they get a bonus chapter from your book, or maybe you send them a
free bookmark or a “behind the scenes” look at your characters. Whatever it is,
give something away for free and you’ll be more likely to get more subscribers.

Bonus Tip: Use the website KingSumo for giveaways to quickly increase your email subscriber list. Give away something relevant to your desired audience. Recently, I increased my email list by 600 new subscribers by offering a $50 Amazon card using KingSumo. It’s free, and it works miracles.

4 Steps to Market Your Book (by @topshelfedits ):
Click To Tweet

To work with Christina and Top Shelf Editing, or to ask her advice on anything related to writing your best book, reach out to her any of the following ways:

Email: info@topshelfedits.com

Instagram: @topshelfediting

Twitter: @topshelfedits

Facebook: Christina Kaye

www.topshelfedits.com

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Published on May 03, 2020 21:02

May 2, 2020

Twitterific Writing Links

by Elizabeth S. Craig, @elizabethscraig

The Top Writing Links From Last Week Are On Twitterific:
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Published on May 02, 2020 21:01

April 26, 2020

Increasing Productivity With Writing Sprints

by Elizabeth S. Craig, @elizabethscraig

I'm always looking for ways to change things up and find ways to increase motivation and productivity.

I usually don't have a hard time writing first thing in the morning because it's a rote activity for me now. But what's harder is adding additional writing time during the day…you know: those tricky times when life has a way of interrupting in many ways. And, with my life somewhat uprooted by the pandemic, I've sometimes struggled to maintain focus in late-morning or afternoon writing sessions.

One way I've worked to add in more writing time is by engaging in writing sprints. In one sense, I've always been a sprinter because I write in 15-20 minute intervals with a timer. But this is a little different: these are sprints with other writers, who are also working on goals. I got hooked on them during NaNoWriMo, where I found sprints pretty much around the clock on Twitter for the month of November. But after November was over, I looked online to find some other places to sprint.

Somehow I'd forgotten about YouTube. :) There's a large author community there and quite a few of them host live write-ins.

At times when no one is sprinting, I've watched replays of some of the write-ins and used their timers to work on my books.

Although I specifically was using the sprints to work on one of my two current projects, it was interesting to read and hear in the wrap-ups afterward what other writers were working on. Some of them would do promo-related things. Some worked on outlines, others on editing. And some even spent the time working to clear up their writing space.

Even though I'm usually lurking during sprints, I've found they can really help me add more words each day. I'd think it could also help writers with their confidence: hearing other writers' word counts can make you realize writing can be a struggle for everyone. Many times in the breaks between sprints, there will be a roundtable discussion of current challenges the different writers are facing and how everyday life finds a way to intrude. And, if you introduce yourself during your sprint, I think it could offer a form of accountability, too.

There's one particular group that I focus on following because they helpfully publish a spreadsheet each month listing scheduled sprints. (See below for an example from January.) Find the stream for April here.

As I mentioned before, if none of the scheduled sprints work for you, the replays seemed to work just as well for me in keeping motivated.

Some of the YouTube channels I subscribe to (that offer sprints and write-ins):

Word Stitch Write-Ins (Mondays 4pm-6pm ET Write-ins)

Lisa Daily (Wednesdays 11 a.m. ET)

Tamara Woods (Thursdays, 2:00 p.m. ET)

Carrow Brown (Tuesdays, 1:00 p.m. ET)

Misha Gerrick (Saturdays 12:00 p.m. ET)

Formats for the sprints/write-ins vary, although usually you'll have sprints (from anywhere to 5-minute warm-ups to 25 minutes of longer sessions) interspersed by single or group moderators discussing writing and life in between.

Do you participate in writing sprints? Are there any on YouTube you can recommend? How do you keep yourself motivated?

How to Increase Your Productivity with Word Sprints:
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Published on April 26, 2020 21:02

April 25, 2020

Twitterific Writing Links

by Elizabeth S. Craig, @elizabethscraig

The Top Writing Links From Last Week Are On Twitterific:
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Published on April 25, 2020 21:01

April 19, 2020

Writing Humor is Murder

by Gayle Carline, @GayleCarline

I have a confession to make: My mysteries have humor in them—I just don’t advertise it. I don’t like to talk about my mysteries being funny because if a reader doesn’t laugh, they’re going to ignore whether it was a good story or not.

We do tend to throw the baby out with the bathwater.

Humor is highly subjective. We call it having a “sense of humor” because, just like our other senses, our likes and dislikes are unique to each one of us. I like asparagus. Why? I don’t know. You hate asparagus. Why? Same answer.

Our problem with humor is that we don’t have a common way to quantify our likes and dislikes. No one says, “Yes, I understand the point of the joke was that he was hit with a cream pie, but I’m not a fan of slapstick.”

They say, “I didn’t laugh, so it wasn’t funny.”

I do have some helpful hints for including humor in your mysteries (or romance, or whatever genre) that I can share. Full disclaimer: these are suggestions, not rules. As soon as someone labels something a rule, everyone comes out of the woodwork with a perfectly fabulous example of breaking the rules.

Also, your mileage may vary.

If you’re truly writing genre, let the humor rise up organically. Don’t force the funny, and don’t try to get a laugh out of every chapter, every paragraph, even every sentence. I’ve read those books, and dear Lord, they’re exhausting. The mystery should, at its core, be about the mystery. If it’s not, call it a humor book.

This might be my preference, but your characters should not find themselves hilarious. Think of Nick and Nora Charles—they are (to me) delightfully funny, but they do not laugh at their own jokes, or at each other’s, unless it is a single chortle. Even a half-chortle. A chort, if you will. Your character’s job is to be funny. Let the reader do the laughing.

Break up your humor, visually, on the page. Give your reader the space to digest the scene, by making smaller paragraphs. This is akin to writing action scenes and getting the reader to focus on each punch. Most humor is a setup-punchline format. Consider setting your punchline in its own paragraph, even if it’s one sentence.

If you want to advertise the humor, be specific. What kind of humor should the reader expect? Slapstick? Wisecracking dialogue? If you don’t know, find some writers with the same sense of humor and align yourself with them. In the style of Robert Benchley, this neo-noir mystery… (Actually, if any of you write that book, I want to read it.)

My final helpful hint applies to humor writing of any kind. Get yourself some steel wool and scrub yourself with it daily, because you’re going to need thick skin to release your humor to all those readers out there. If they are expecting erudite humor and get slapstick instead, they’re going to say you’re not funny. And if you don’t have the hide of a rhino, you might believe them.

What’s your favorite kind of funny?

Gayle Carline spent almost 30 years as a software engineer until she chewed her way out of the cubicle to become a writer. She began with journalistic pieces for Riding Magazine, then graduated to humor columns in the Placentia News-Times, and the North Orange County News Tribune. But she wanted to write whodunits. She knew nothing of police procedures, but figured that reading her husband’s mind was good experience for writing mysteries. Most of her books are set in Orange County, where there are always good places to hide a body. When she’s not writing, Gayle spends time with her horses, her family, and her friends.

Gayle’s latest book, Murder Bytes, is the fifth and final installment in her Peri Minneopa Mystery Series, featuring a 50-year-old housecleaner turned detective, and set in north Orange County. Murder Bytes is her 12th book, but she is planning to write many, many more.

Author @GayleCarline With 5 Tips for Adding Humor to Your Writing:
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Published on April 19, 2020 21:01

April 18, 2020

Twitterific Writing Links

by Elizabeth S. Craig, @elizabethscraig

New Stuff: C.S. Lakin is offering a new course for writers: “Your Cast of Characters.” Writers who sign up by May 1, 2020 can use the code EARLYBIRD to get $50 off the $149 price. For more information, click here. Please note that I'm an affiliate.

The Top Writing Links From Last Week Are On Twitterific:
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Published on April 18, 2020 21:01

April 12, 2020

Pivoting

by Elizabeth S. Craig, @elizabethscraig

It's been an interesting last month, hasn't it?

I read an article in the local paper about the difference between restaurants in Charlotte (the area I live in) that survive and the ones that are closing down. The article said that restaurant success in the past had to do with things like the quality of the menu items, the ambience, and the location of the business. But now, the article went on to state, the success has to do with the restaurant's ability to pivot. Some have moved to a model where they prepare meals and customers take them and bake them. Some have easily switched to online ordering and fulfillment.

I thought a lot about that. I have a lot of good traits as a writer. I'm stubborn. I'm routine-driven. I'm organized. And it's incredibly difficult to hurt my feelings (a helpful quality, I've found, when combing through one's reviews).

And I've always been awful at pivoting. When my day goes awry, I freeze up. I had a plan. When the plan is no longer in play, I'm at loose ends, looking back at my unfinished to-do list and making a face.

The interesting thing I've found, though, is...like a lot of things...the more you practice at something, the better you get at it.

I've been sick with a virus (The Virus? Who knows....can't get tested here unless you need to be trucked off to the hospital) for just over 10 days. It's been mercifully mild, but really persistent. I'm guessing I'm in the final stretch, from what I read online.

Over the last month, I've noticed and celebrated when I've been able to adapt to all the changes around the house. Here are my tips as a novice pivoter on what's helped and what I've gleaned so far:

General tips:

Give yourself some grace: I often say things to myself that I would never consider saying to a friend, so I've tried to think of myself as a friend that needs someone to be a bit kinder to them.

Give others a little grace: Most of us are quarantining with others...who are doing their best in a tough situation.

Remember that refilling the well should go on your to-do list: Stress can be bad for creativity. Spend a few minutes to make a list of ways you want to spend your free time...pick some books to put on your to-be-read list. Compile a watch-list of TV shows and movies that may inspire your own creative process. Create playlists of music to enjoy when things get a little hairy.

On pivoting:

Remember there can be too much time to write: We're all dealing with different circumstances. Some of us may be put into a spot where there's much less time to write because we're caring for our kids or working a demanding job from home. Some of us might be in a spot where we think there's a lot of time to write, but the words don't want to come. If you have too much time to write, try setting a very specific point in the day (limiting your time) and use a timer. Or just mull the story over in your head. It may not be realistic to knock out as many words in a day as you're used to.

Re-evaluate what works as often as you need to: One day what worked was to get ahead on my current book. One day what worked was to learn more about Facebook ads. Another day what worked was to read and watch British television shows. Sometimes what worked at 6 a.m. wasn't working at 2 p.m. Try to be responsive to your own needs.

Do a brain dump of all the different things you can think of that need to be done: This works for me in a couple of different ways. First off, it keeps me from waking up in the middle of the night remembering tasks. But it also helps when you're not in the right frame of mind to write, but are in the right mindset for coming up with a promo image for an ad or to announce an upcoming release.

Do what you can: And know that might change from day to day.

How are you doing with the new status quo? Any tips to share for what's working for you?

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Published on April 12, 2020 21:02

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