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“anticipated this trend in the 1950s, when it used Jackson Pollock’s action paintings as the backdrop for a fashion shoot for its spring collection. For Indiana the experience was a salutary one. The wordage he utilised in his paintings had always been carefully chosen and carried great emotional resonance, much of it directly autobiographical. He was not a neutralist. He was not attempting to transform the word ‘love’ into a slogan or logo, but that’s what happened anyway, and the effect it had on his reputation as an artist was considerable. Because of the commercial proliferation of the LOVE”
― Psychedelia and Other Colours
― Psychedelia and Other Colours
“anticipated this trend in the 1950s, when it used Jackson Pollock’s action paintings as the backdrop for a fashion shoot for its spring collection. For Indiana the experience was a salutary one. The wordage he utilised in his paintings had always been carefully chosen and carried great emotional resonance, much of it directly autobiographical. He was not a neutralist. He was not attempting to transform the word ‘love’ into a slogan or logo, but that’s what happened anyway, and the effect it had on his reputation as an artist was considerable.”
― Psychedelia and Other Colours
― Psychedelia and Other Colours
