Greg Jordan > Quotes

“Description Purpose Advertisements Sales copy for trade magazines or associations Create product and service awareness Attract leads and prospects Direct Mail   Sales letters and packages mailed directly to prospects and leads sometimes with samples Create product”
― Greg Jordan, The B2B Marketing Booster Shot

“mailed directly to prospects and leads sometimes with samples Create product and service awareness. Get the prospect to take action or request more information Email   Email opt-in list Enable email communication with leads and prospects Send useful information  Make special offers Web Site An online address that describes the company, its products and services  Generate leads Make it easier for customers to buy”
― Greg Jordan, The B2B Marketing Booster Shot

“Case Studies   Success stories from your customers, describing their positive experience with your product or service Educate customers Build credibility Generate interest and leads White Papers   In-depth information on a technology, methodology or best practice Educate customers, encouraging them to do business with your company Press Releases   Company, product or service news and information of general business interest, written for media distribution Provide publicity to the public as well”
― Greg Jordan, The B2B Marketing Booster Shot

“Has a clear objective for the copy, e.g. acquiring prospects, making sales        Is very specifically targeted to a buyer, e.g. Plant Manager or Human Resource VP        Contains less hype than typical B2C marketing        Has a 50/50 focus on features and benefits        Takes into account the personal needs as well as the business needs of the buyer        Educates the buyer        Uses attention-grabbing headlines        Highlights the prospect’s problem, need or aspiration        Positions your product, service or offer as”
― Greg Jordan, The B2B Marketing Booster Shot

“the solution        Offers proof that what you’re saying is true        Has a clear ’call to action”
― Greg Jordan, The B2B Marketing Booster Shot