Brian P. Simpson > Quotes

“Under capitalism, with the complete freedom to compete, even the largest firms must continuously innovate, reduce their costs, and improve the quality of their products to maintain their dominant position. This is the case because their dominant position was achieved, and can only be maintained, through voluntary trade. Hence, they must continuously get customers to voluntarily buy their products. No company can rest on its laurels under capitalism, not even the biggest firms.”
― Brian P. Simpson, Markets Don't Fail!