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“If you have to tell somebody you’re something, you’re probably not.”
Stacy Perman, In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
“Their philosophy was simple; the product—if it’s a good one—should sell itself, and everything else is smoke and mirrors.”
Stacy Perman, In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

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In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules In-N-Out Burger
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