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“The iterative cycle provides opportunities to convert weakness into strength by using the knowledge derived from failure to shorten the gap between practitioners and their goals.”
― Iterate: Ten Lessons in Design and Failure
― Iterate: Ten Lessons in Design and Failure
“That’s how games work—we fail our way toward understanding through play.”
― Iterate: Ten Lessons in Design and Failure
― Iterate: Ten Lessons in Design and Failure
“Finally, at the praiseworthy end of Edmondson’s spectrum, we find intelligent failures. These are hypothesis tests and exploratory tests that open up potentials, and treat failure as an opportunity to learn rather than something to be avoided.”
― Iterate: Ten Lessons in Design and Failure
― Iterate: Ten Lessons in Design and Failure




