Kit Yarrow > Quotes

“she’s shopping for a sense of control, a distraction from anxiety, and a feeling of mastery and competence.”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy

“The fifty brands showing the fastest financial growth from 2000 to 2010 were all associated with one of five positive human traits: eliciting joy, enabling connection, inspiring exploration, evoking pride, or impacting society.a”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy

“We’re pulled toward radical individualism for reasons having to do with technology, emotional isolation, and an increased need for self-protection.”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy

“are”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy

“The appreciated customer is one who’s invited to participate. Successful companies seek the customers’ opinions, offer them activities and contests, and reward their involvement.”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy

“Today’s consumers are less interested in aspirational brands; rather than admiring brands, they’re more interested in brands that admire them, know them, and serve them.”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy

“Gone are the days of “aspirational marketing” when the brand was king and consumers flocked to own a piece of something they admired. The consumer wants to be the star—and in a very personal way. The secret to cool is to make your customers feel cool—and smart for choosing your brand.”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy

“consumer psychology demands change from marketers and retailers. The past is no longer prologue: what’s been done before won’t work today.”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy

“The secret to cool is to make your customers feel cool—and smart for choosing your brand. The appreciated customer is one who’s invited to participate. Successful companies seek the customers’ opinions, offer them activities and contests, and reward their involvement.”
― Kit Yarrow, Decoding the New Consumer Mind: How and Why We Shop and Buy