Chunka Mui > Quotes

“Success is inspirational; disaster is educational.”
― Chunka Mui, Unleashing the Killer App: Digital Strategies for Market Dominance

“If you have trouble getting started, begin by brainstorming a list of events that might threaten your future—technology developments, customer activities, stakeholder actions, competitor actions, government actions, substitutions that might let new products or services supplant yours, and so on. Then plot each point on a chart where the x-axis is the “likelihood of occurrence” and the y-axis is the “importance to the business.” Once the points are plotted, select events that have high likelihood and high importance. Assign teams to put each event into a coherent story and describe how such a scenario could come about within two or three years. Have each team present its scenario to the other teams, generating discussion that identifies some signposts to watch for.”
― Chunka Mui, The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups

“The lure of starting big is pervasive. For many organizations, it’s so hard to get an innovation through all the approval processes that there simply isn’t the energy to bring more than one idea to market. Sometimes, a CEO decides that he has an insight, and the whole organization mobilizes behind that one idea, rather than place several smaller bets. But it’s crucial to Start Small.”
― Chunka Mui, The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups