Ask the Author: Lars Behrendt
Answered Questions (3)
Lars Behrendt
Having failed multiple times in life, I have finally learned how to make new products idea become a reality. Unfortunately, school and college academics only teach us how to succeed a readymade recipe to success, that doesn't fit to what I found out.
Lars Behrendt
Actually, i never had an issue with that. That's also the reason why you can find daily new stories on linkedin ;-)
Lars Behrendt
The reason for this book was, that all that I read about innovation seemed not to work in practice. Until I found out that most of it was written by theoretical people like professors. What they all had in common, they never did what they were preaching.
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