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176 pages, Hardcover
First published November 11, 2014
When Bob was ten years old, he became fixated, in that way ten-year-olds do, on something he had to have. In his case he just had to have a shotgun, which his parents weren't will- ing to buy for him. In his young mind hunting was not only an essential part of enjoying nature but also a way of profit- ing from the natural resources available to him. In his walks through the marshes around the sprawling Birdseye farm, he had noticed a great number of muskrats-large, homely, awkward, two-foot-long bundles of fur. Bob wondered where there would be a market for these large rodents. He wrote to Dr. William T. Hornaday, the director of the Bronx Zoo, and asked him if he would be interested in acquiring some muskrats. Hornaday wrote back, explaining that he already had all the muskrats he could use, but he referred him to an English aristocrat who was stocking an estate. The ten- year-old went into the marshes and set traps until he had twelve live muskrats, which he shipped to England. Nine of the muskrats survived the trip, and the Englishman paid him $1 for each. With that $9 Bob bought a single-barrel shot- gun. Making a profit from ideas was always a fundamental belief of Birdseye's.