An enjoyable, albeit light book on how to think about dilemmas. Martin makes two essential arguments.
First, we must remember that how we view the world is always a set of models. Should your business aim to serve a local community intimately, or a global community remotely? Are you high quality and high price, or low cost but also lower quality? etc. These forms don't exist as real things, but are ways of understanding the world.
Second, as creative models of reality, we can and should try and break through them to find new ways of operating. Martin's case studies all feature business leaders who rejected taking path A "OR" B, and developed path C. The global hotel chain with a local touch, the business which offered a free product but global reliability etc.
Martin offers useful guidance about how to rethink issues, such as what factors we consider salient, what tools we apply, what stance we take towards the question, and related factors of having both the courage, high standards and patience to work through such challenges. There's little here about why some dilemmas may not be so resolvable, but we probably over estimate how fixed they really are (see point 1).
The only thing i found slightly weird - and I'm assuming its deliberate - was that a book entirely devoted to the role of opposing ideas and finding an artful0 synthesis makes no mention of Hegel, Marx or the dialectic style of thought. As many 19th century thinkers demonstrated - for instance Carl von Clausewitz - the thesis-antithesis-synthesis model can be extremely powerful. Even today it is still in good use. Yet there's not even a note about it. It must be deliberate, but I'm not entirely sure why.
Still, this is one of the better books on thinking that have a business-literature background. Akin to 'Essentialism' by Greg McKeown. It has triggered a few ideas already for my own teaching and research, which makes it a worthwhile - and enjoyably written - read.