It wasn't the worst book, but to me was far less enjoyable than Little Women, which is probably what brings most readers to LMA's other books. Rose, the heroine, was less realistic and multidimensional than she was in Eight Cousins, the predecessor to this book. LMA must have realized how sickeningly perfect her portrayal of Rose is, since she goes out of her way in the preface to point out that Rose isn't supposed to be an example of a "model" woman, despite the fact that she very much comes off that way in the story. Rose in Eight Cousins was loving, kind, and eager to learn, but also shy, vain, and a little smug or snobby at times. She has a mixture of positive and negative traits like everyone does. Rose in Rose in Bloom is *allegedly* not perfect, but we only know that because LMA takes pains to point it out to us and creates tortured scenarios to display Rose overcoming her "vices" and "failings" (e.g., the scene in the dress shop, which is a far more contrived and moralistic version of the scene in Little Women where Beth encounters Mr. Laurence in the fish market). Otherwise, she seems basically perfect -- rich, beautiful, self-sacrificing and noble, benevolent, charitable...you name the Victorian virtue and Rose possesses it.
Over the course of the story, twenty-year-old Rose, under the influence of her puritanical uncle Alec, overcomes such horrible temptations as French novels, pretty dresses, glasses of Champagne, and society balls, and instead comes to guilt herself into thinking she prefers staying at home every night with her old aunt reading the "improving" books which her uncle has pre-screened for her and deemed suitable. I found this portrayal to be problematic in many ways. First of all, Rose clearly enjoys having fun with her girlfriends and buying a new outfit every now and then, and I find it hard to see the problem in that, as long as she doesn't overdo it. (I don't think this viewpoint necessarily arises from the fact that I'm a modern reader whereas the book was written in the Victorian era -- Rose's contemporaries also seem to find her a little strange for not allowing herself to have any fun.) It's depressing that her uncle seemingly has such a low opinion of her self-control that he instills a strong sense of guilt in her for wanting and enjoying the same things as most women of her age and social class. Second, I found the emphasis on feminine innocence disconcerting and in conflict with some of LMA's more feminist leanings. She wants her heroines to be independent and self-sufficient, but also so innocent and sheltered that they can't read a mildly racy French novel without being corrupted. I lost track of how many times she used the word "innocent" to describe Rose or likened her to some sort of flower (or "innocent bloom," as LMA would have put it). Further to this point, Uncle Alec's infantilization of Rose was a huge issue for me. He professes to be all for women's rights, especially in the first book, but he still wants to control every thought in Rose's head and make sure they are in sync with his own, and emotionally manipulates her to get the results he wants. (Her incredible level of guilt over things like wanting to have a social life beyond her cousins or wanting to dress up in fashionable outfits was painful to read.)
[Spoilers below....details on some of the relationships and Charlie's story arc.]
I found the strong point of the story to be the romantic relationships, as Rose's struggles in this regard are portrayed naturally and well. The pressure Rose feels from her loving but overbearing family to "fix" and then marry Charlie, the ambivalence she herself feels toward him, and the sadness mingled with freedom she feels when he dies are what made her character sympathetic and relatable in some way. She wants to do the best she can by someone she truly cares about, but is unsure how to reconcile his happiness and emotional needs with her own. As a result of what happened with Charlie, her relationship with Mac progressed a little more slowly than I, as a reader, would have liked (lots of skimming there), but it wasn't hard to understand why she would be wary of throwing herself into another relationship. I was also glad for Rose that her relationship with Mac, who embodies many of Uncle Alec's good traits without the controlling and manipulative aspects, replaced her relationship with Uncle Alec as the central one in her life. However, between the cousin-marriages, the excessive moralizing, the mostly one-dimensional characters, and the lip service to feminism while keeping the main character emotionally dependent on and dominated by a man, I just couldn't get behind this book.