Throughout the blood-stained, pyro-singed tomes of KISStory, the one unspoken rule has always been this: Gene Simmons is an asshole. Long villainized by former KISS members Peter Criss and Ace Frehley, Gene has been portrayed as everything from a money-grubbing, ego-driven madman to a clueless self-promoter to everything in between. And indeed, after reading Ace and Peter's autobios first, I was predetermined to hate everything Gene had to say. I was ready to simply roll my eyes at, what I assumed would be, pretentious drabble and simply think "Yeah, well, you're a jerk, Gene!" and call it a day. And yet, as I read the Words of the Demon, I slowly began to understand this man. I may not have always agreed with him, but I now feel I have a better understanding of the man born Chaim Witz.
We often hear stories of the American Dream, yet no one seems to be able to pinpoint on what exactly that is. To some, it's a quiet country church tucked away on a dirt road somewhere where the air is thick with mulberry and wildflower and the sweet chirps of birds sing for anyone who is listening. To others, it's sitting down at the dinner table and enjoying a hearty, home-cooked meal with the folks you love the most. And yet to others, it's none of the above. But to me, Gene Simmons IS the American Dream and I'm not afraid to back up that statement.
If there's one phrase I hear in political discussion that always makes me cringe, it's the term "boot straps." Usually spoken with smug satisfaction from egotistically bloated WASP-y talking heads on 24/7 cable news networks, I've felt a Pavlovian reflex to silently gag when the word is spoken. And yet, you'll find no better definition of "boot straps" than Gene Simmons. Here is a man who came from the tiniest of beginnings, living in abject poverty in a small village in newly formed Israel, to selling out Madison Square Garden in a blood-soaked orgy of sex and rock and roll. The whole thing seems like a story Paul Harvey would tell, before segwaying into an on-air promo for an electronic air purifier. ("And that boy....grew up to be....Gene Simmons.")
For most people, being the only child of a single Mom (Gene's Dad ditched him when was a young child), a Mom who was a Holocaust survivor and had the horror of watching her mother (Gene's grandmother) shipped off to the gas chambers, would be a Very Special Story that would wind up as a tear-jerking episode of Oprah or an episode of Dr. Oz that touts the health weight-loss benefits of cranberry-kale smoothie enemas. But Gene had other ideas and when he and his mother moved in with some relatives in pre-irony Williamsburg, he started a new life in a country in which he had only heard of via cowboy movies. He couldn't speak a word of English and from 7 am to 9:30 PM, he was enrolled in the Yeshiva Torah Vodaas (a Jewish educational school)in Brooklyn and had to learn to adapt to a completely different lifestyle.
Chaim decided to change his name to Gene and soon discovered comic books (Marvel's Black Bolt was the original inspiration for his Demon's alter-ego costume)and when he saw the Beatles play on TV, he knew he wanted to be in a rock band. Why? Not for the fame or the glory, but for the girls. 40+ years later, not much has changed.
Love or hate him, the man is honest about why he's in this. Not for fame or glory ("fame is fleeting", he says), but for the power. Hell, he quotes Machiavelli in the book's prologue! And I think that's why the man rubs people the wrong way. Most people start a rock band because they want the fame, the glory, the adulation of the fans. And whereas Gene doesn't take the KISS Army for granted, he makes it clear his goal has always been power. And with a resume that includes comic books, video games, television, movie, 100 Million albums sold and a devoted fan base, (I consider myself a General in the KISS Army, thank you very much), I'd say he's damn well accomplished that.
I also believe that's why Ace and Peter have had their problems with him, even to this day. To Ace and Peter, a band should be a partnership, an "all for one, one for all" type of deal. But Gene seems to view the band as "survival of the fittest" and when Ace and Peter struggled with drugs and booze during the 70's and 80's, that lowered their potential value in his eyes. It's a business to him and like any business, when the employees don't live up to company standards, they're free to find work elsewhere.
Now that's not to say I agree with Gene entirely, because Ace and Peter are founding members of KISS and the legacy of this band wouldn't be the same without these two. You can't write KISStory without songs like 'Beth' or 'Hard Luck Woman' or 'Shock Me' or anything of that nature. But at the same time, there are no hidden strings with Gene. What you see is what you get. Simply give 100% and Gene is satisfied and with a long history of drugs and alcohol abuse (Ace even admits in his autobio that he has trouble remembering entire decades due to his history of rampant chemical misuse), I can see why Peter and Ace are no longer in the band.
I really expected to walk away with this book with a sense of loathing and contempt for Gene, but in the end, I find myself with a respect for the Demon. He IS the American Dream. Love him or hate him, the man has worked his ass off to get where he is, and, yeah, we may snicker at some of his failed business opportunities (KISS Meets the Phantom of the Park, anyone?), but at least he tried. He's not content to rest on his laurels, but is always constantly striving to push through boundaries and redefine himself and the band. And you can't get much more American than a constant sense of innovation and invention.
FINAL RATING: Four of Five GOD OF THUNDERs.